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Finding the Best Independent Insurance Broker

This is a post about independent insurance broker Lawrence Keller, CFP®, CLU, ChFC, RHU, LUTCF. He is a sponsor of Wealthy Mom MD. Lawrence Keller

 

Besides disability insurance, do you sell other insurances?

Yes, besides disability insurance, I also sell term life insurance.

Are there any particular insurances that you think us physicians should be aware of?

When purchasing term life insurance, as you discussed previously, carriers look many factors. These may include height, weight, blood pressure, pulse, personal medical history, and family history. Ideally, you want to apply to for your life insurance with a company in which you have the best chance of receiving the most favorable underwriting classification and, thus, the lowest premium rate.

For example, if one has an immediate family history of Coronary Artery Disease (in a parent prior to age 65), they should consider which company they apply to. For instance, a company may not care if the family member was diagnosed with CAD; instead, they focus on if the individual passed away as a result. If they are alive and the proposed insured meets all of the other criteria, they would typically still qualify for the best underwriting classification. The same is true for cancer. Some carriers will take this family history into consideration and others will not.

While I do not sell Property & Casualty Insurance, physicians, in most cases, should have more coverage here. Specifically, they should carry an Umbrella or “Excess Liability” policy – especially if they drive a car. This extends the liability limits of your automobile and/or homeowner's insurance policies. You would likely want to purchase all of these from the same insurance company. In doing so, you can have them integrated and coordinated with each other, as well as, qualify for discounts.

How do you differ from other brokers?

I'm an academic at heart and understand the nuances of each policy available in the marketplace. I also have access to discounts, in many cases, including unisex rates for females. However, unlike other brokers, I don't advertise this or use it as a way to bring me new clients. If I find myself in a situation where I know that the potential client needs a product or discount that is “exclusive” and I cannot provide it, I will refer them to the “endorsed” agent. I do this knowing that I will not be compensated.

You never have a second chance at a first impression. I have found that the “goodwill” that this provides has done more for me than any commissions that I could have earned selling a product that was not in the best interest of the potential client.

Do you have any advice on how to choose an independent insurance broker and what makes someone a good broker?

I think a “good broker” possesses certain qualities. A good broker:

  • has a deep understanding of the marketplace,
  • represents several companies,
  • provides illustrations of coverage from each of them,
  • and takes the time to thoroughly review the differences.

An independent insurance broker who does these things helps clients make a decision that best meets their individual needs, goals and budget.

Beware of agents that are “captive” and can only offer policies to you from one company or have a strong financial incentive in to do so. The client should never feel that they were “sold” something or pressured to make a buying decision. The client should feel that their broker was a resource throughout the process. They should feel that they had their best interest in mind and made the process as enjoyable and informative as it could be.

I would also look an independent insurance broker with credentials and/or certifications in the insurance and/or financial planning industry. This shows dedication to the industry and the desire to learn. More so, these brokers usually have a good understanding of the financial planning process, not just disability and life insurance policies.

Finally, you will not be paying more for purchasing your policy from an experienced insurance agent than you would from an inexperienced insurance agent.

What are the top 3 things you see that physicians don’t understand about disability insurance?

Understanding Premium Pricing

If policies are structured the same way and all agents are showing policies with the same discounts, the premium rate will be the same. This industry is heavily regulated and the premium rates and contractual language must be approved by each state. Therefore, if the plan parameters are the same, the only way that one agent can provide a lower price to the consumer is by having access to or knowing of a discount plan that another agent does not.

Association Plans v. Individual Policies

Association plans (not individual policies that include an association discount) are inferior compared to individual policies. Typically, the policy can be cancelled by the association or insurance company. Also, premium rates can increase every five years (generally when your age ends in a “0” or a “5”). Plus, the definition of total disability is not “Own-Occupation” and you don't receive a policy. You simply receive a certificate that evidences that you are part of a larger group.

Understanding LTD Plans

When it comes to group LTD plans and individual policies, there is no such thing as a “primary” or “secondary” company. If you meet the definition of total disability under both policies, you can potentially collect full benefits under both policies.

Additionally, with the exception of those eligible to purchase coverage under “New In Practice” limits, generally, if you are going to be eligible for group LTD coverage with a new employer, it must be taken into consideration when determining the amount of individual coverage available and deferring enrollment into a mandatory group LTD plan to potentially allow you to purchase a larger amount of individual coverage does not work. If you submit a copy of your employment contract in order to purchase coverage based upon your “new” salary and it mentions that you will be provided with Long-Term Disability insurance, the underwriter will ask about this and, again, it will be taken into consideration when determining the amount of individual coverage available for purchase.

Finally, it does not matter if the group plan's definition of total disability is “Own-Occupation” or not. Instead, the insurance company must assume that if you are disabled, you can potentially collect under the group LTD plan. After all, the insurance companies to not want to give you an incentive not to work. That would allow you to make more money not practicing than if you continued to practice medicine.

Is there anything else you would like to tell us as an independent insurance broker?

The time to ask your questions is when you are researching the policies available. You don't want to find out that you purchased the wrong policy and then start doing your homework.

All too often, I see physicians in this situation that could have easily been avoided if they took the time to really understand what they were purchasing. Unfortunately, they don't have the ability to make changes based upon medical or financial issues that arise subsequent to the purchase of the policy or policies they no longer feel to be adequate.

I hope you enjoyed learning a bit more about Lawrence and independent insurance brokers!

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A Physician Insurance Broker

Editor's note: Stephanie has recorded a podcast over at the Hippocratic Hustle Podcast and speaks about Disability Insurance. Incredibly informative!   

For those readers not familiar with your story, tell us how you went from being a practicing OBGYN to an insurance broker:

I was a practicing OB/GYN in a community hospital, and my patient was a lovely woman. But my patient was also well into labor, in extreme pain, and not acting like her everyday self. I had to enlist a team of four nurses to help me calm her down to ensure a safe delivery. When the baby’s heart rate fell, the situation became emergent. I reached in for the infant — and the panicked mom kicked me in my shoulder, twice. For seven months, I continued to work with a torn labrum, my pain increasing as my range of motion decreased. Despite diagnostic tests, physical exams and injections, my condition developed into adhesive capsulitis, or frozen shoulder. I had always prided myself on my physical and emotional strength and dexterity. Now, surgical equipment became too difficult to maneuver. Deliveries became too painful to bear. I had to stop practicing, and undergo surgery. To put it mildly, the procedure was not as successful as I’d hoped. The limited mobility I regained wasn’t enough for me to continue my profession as I knew it, and I soon came to realize my immediate future would not include operating or delivering babies. The career I’d worked so long and so hard on was slipping through my hands. I was devastated, heartbroken. I was also unprepared for the next hurdle. Unbeknownst to me, workman’s compensation and my hospital-provided physician disability insurance, the safety nets I’d taken for granted as a resident and attending, did not automatically go into effect to give me the stability I’d assumed they would. Insult added to injury when I, a mother of two and my family’s primary breadwinner, suddenly faced a terrifying new financial reality: My newfound disability meant my family could lose my income. Eventually, I had to go to court to fight for, and eventually receive, the benefits I knew were rightly mine. As I went through this struggle, I found myself answering more and more questions from colleagues who, like me, assumed they were protected by their hospital- or practice-provided disability insurance policies. My physician friends now saw that they, too, could become injured or ill, and they wanted to make sure what happened to me wouldn’t happen to them. I was happy to help other attendings and residents go through their policies’ fine print, ask the right questions, and direct them toward the coverage they needed. After all, healthcare providers are my people. Of course I’d help them out. That’s when a friend in the insurance business stepped up and suggested I turn this newfound expertise of mine into a new career. At first, I balked. I was a physician: I didn’t want to give that up.

But then, I realized that being a physician put me in a unique position: I knew medicine. I knew hospitals and medical practices. Now I know disability insurance for physicians and nurses, and could speak as a doctor to other doctors and healthcare providers to help them secure their careers.

My experiences, knowledge and background could serve to connect my peers with solid, reliable and affordable disability coverage, so they would never have to endure what I did. That’s where I am today. I’m still an OB/GYN. But I’m also a hands-on advocate for physicians. We take care of others. We absolutely must take care of ourselves. My mission? Empower and educate my friends in healthcare about disability insurance.

Do you miss practicing clinical medicine?

Absolutely! I still get upset on Fridays, which was my OR day. I miss celebrating the best days of people’s lives. I miss the relationships that I had with my patients. Helping girls and women understand their health and make educated decisions about their healthcare meant so much. I have kept up with my licensing and MOC to stay current in my knowledge, and still feel like I am a valuable knowledge source for women’s health.

Besides disability insurance, do you sell other insurances?

I do. I currently sell disability, life, and business overhead insurance. I believe that when I am helping physicians obtain disability insurance, making sure that their life insurance needs are also met, is very important. Many private practice owners are not even aware of business overhead insurance. What happens to your practice if you can not work? How are the lease, employees salaries, etc. going to get paid? Will you close the doors, hire a locums or replacement? Business overhead protects you for these circumstances.

How do you differ from other brokers?

My intimate knowledge of what it means to be a physician makes me different. I lived it. I am now living the life of a disabled physician. I am emotionally involved in this process. I understand from a medical perspective what the insurance carriers are looking for from an underwriting point of view. I can advocate for my clients in a way that most traditional agents/brokers are unable to do. I am coming from a unique place when I explain the different policy options. I care most about education. I want people to really understand the language, the nuances, and the differences between carriers. I am not happy unless I know that people are making truly educated decisions.

Any advice on how to choose a broker? What makes someone a good broker?

I think that you have to trust your gut. You need to feel confident in your choice; feel comfortable asking questions and receiving feedback. I believe that a good broker will offer you options, and explain them in detail. He/she should compare apples to apples and apples to oranges. You should not feel like there is any bias in what you are being told.

What are 3 things you see that physicians don’t understand about disability insurance?

1. What they have and don’t have from their employers. It is important to review the master copy of the policy. Is their salary or complete income covered? How long is it own occupation? What is the definition of disability? 2. Whether or not their benefits are taxable or non-taxable. Most group benefits are paid for by employers, and are therefore taxable income. However, if the employee contributes to the plan, it is a tax free benefit. That affects how much benefit he/she can qualify for with a private DI policy. Private benefits are a tax free benefit. 3. The different definitions of total disability. There are multiple definitions:

  • The basic definition/modified own occupation – You are totally disabled if you can not perform  your job, AND you are not gainfully employed.
  • True own occupation/Regular occupation – You are totally disabled if you can not perform your job, REGARDLESS if you are gainfully employed in another occupation.
  • Transitional occupation – You are totally disabled if you can not perform your job, regardless if you are gainfully employed in another occupation, until your income is that of your pre-disability earnings.  There is a cap to how much you can earn.  In CA, there are certain occupational classes that can not get true own occ with certain carriers.  Several carriers will remove own occupation of they lower the benefit period, but will give the transitional definition.

You need to know what the definition is that you are purchasing!

What are 3 mistakes you see physicians make regarding disability insurance?

1. Waiting too long to purchase. I know how hard it is during training to conceive of paying for one more thing. However, it is the best time to purchase. You are the youngest you will ever be. You might qualify for a discounted rate that you will carry with you for the entirety of your career. You do not need to purchase the whole package- just get your foot in the door, and guarantee your future insurability. 2. Having colleagues write prescriptions. This is coming up a lot. There needs to be records; a paper trail. I understand professional courtesy, but the underwriters and companies do not see it that way. It is highly frowned upon, and is causing physicians to lose valuable insurance options. 3. Women not purchasing before they start family planning. The carriers will deny pregnancy coverage for all sorts of things. As an OBGYN, this is something I argue a lot! Miscarriages, infertility treatments, cesarean sections, etc .are all reasons for exclusion of pregnancy.

Anything else you would like to tell us?

Since entering this space, I have been able to help so many physicians (and non-physicians) obtain quality tailored policies. As trite as it may sound, I am really trying to clean up an industry that I believe has a long history of taking advantage of physicians. I hope you enjoyed learning a bit more about Stephanie!

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A Financial Advisor For Doctors

Platinum Sponsor: Johanna Fox Turner of Fox & Company Wealth Management As part of the Platinum Sponsor package, sponsors get to showcase their stuff in a Q&A format. This way, you, the reader, can get to know them a little more. Johanna was a CPA for many years before she became an FA giving her a unique and complete skill set. She is our financial advisor. Fox & Co Wealth ManagementHow did you decide to become a Financial Advisor? I had been a CPA for about 25 years and got really tired of clients asking me to recommend an advisor. It’s embarrassing to recall, but I usually just said “Go see Edward Jones”. After awhile (about 25 years, I guess!) I got tired of seeing poor results and realized I had been doing our clients a disservice. So, at age 50, I passed the CFP exam, which I still believe was harder than the CPA exam. (Of course, I passed that at age 22!) I had no idea what I was getting into and had never heard of “fee-only” advisors or NAPFA. How did you decide to work with physicians? By answering questions on WCI and “accidentally” acquiring some really nice physician clients as a result. When the WCI forum started in January 2016, I knew it was a great opportunity because I enjoy giving advice (just ask my kids). I also didn’t know of any other FA’s who had the combination of Fee-Only CFP + CPA + experience and hardly anyone else was answering those questions on the forum. Plus, it’s a fun challenge to work with consistently “smart” people and I’ve really grown to love it. What are the areas or action items that you’ve noticed that most clients miss? 1) Focusing on the cost of a financial advisor over the benefits to be gained 2) Not taking advantage of all retirement account opportunities 3) Emphasizing short term investing instead of having a plan for the long term 4) Not getting a LWT (Last Will & Testament) in place when the first baby is born 5) Not paying attention to cash flow – saving is important, but it’s what you spend that makes the most difference. What’s your honest opinion – can folks really DIY? What are some caveats? Of course, you can DIY. Starting out DIY is great because it forces you to learn a lot. The problem is, you don’t know what you don’t know. Sticking with DIY if you are making a high income without ever getting a second opinion or having a financial checkup is scary. If you’re ready to DIY and starting to learn, you should read The One Page Financial Plan by Carl Richards. In fact, reading TOPFP will help you to choose a better financial advisor when you’re ready to. Tell us 3 things you wish your clients knew: 1) For every planning meeting we have one-on-one with you, we’re working 4 – 6 hours behind the scenes 2) I rate listening skills higher than being able to calculate future value or compound returns 3) I make a lot less money than you probably think I do! Anything else you’d like to tell us? I’m a sucker for giving free advice. Give me your bad luck story and I’ll try to get it fixed. I hope to see you all at the WCI conference next year! I hope you enjoyed learning a bit more about Johanna!]]>

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