How To Find And Vet A Financial Advisor

So, you may be interested in hiring someone to help you manage your finances. You’re now aware that not all financial advisors are created equal, but you know it’s time to find a financial advisor. You are in luck! This is Part 4 (and the final part!) of a series on Financial Advisors.

  • Part 1 covered the license designations an FA can and should have.
  • Next, Part 2 covered how FAs should get paid.
  • Then, Part 3 explored what real financial planning is.

Today is Part 4 – How to find and vet a financial planner. I will also share how I found and vetted mine.

How to Find a Financial Advisor

You want to find a financial advisor, but you’ve got a question. Where do I start?

A personal recommendation is always helpful, but you’ll still need to do your own vetting.

Step 1 – Do Your Vetting

If you’re convinced that a fee-only FA is the only way to go, a good place to start is NAPFA – the National Association of Personal Financial Advisors. They are a leading organization of fee-only advisors. Now, just because someone isn’t listed here does not mean they are not good. To make the list, members must:

  • Be CFP’s
  • Sign a pledge to serve as their clients’ fiduciary
  • Submit a financial plan for review and approval (they are not rubber stamped)
  • Complete 30 hours of approved CE annually

Now, what if there isn’t anyone in your location?

In my opinion, your FA does not need to be local. You can conduct meetings in the comfort of your own home via video conference. Personally this seems much more convenient than scheduling in person meetings, but I do understand that some folks prefer the one-on-one meetings.

Step 2 – Review Form ADV

Let’s say you have a few names of FAs. After browsing their website and reviewing their fee structure and what is included, you’re now ready to for the next step. Review their Form ADV. Form ADV is the informational document that the SEC (Securities and Exchange Commission) requires all investment advisors to file and update annually. It contains a lot of information and you’ll need to know what to look for.

Thankfully, my FP just recently published a very well written article on how to decipher a Form ADV. Go ahead, take your time to read it. Did your potential FA pass?

Step 3 – Set Up a Consultation

Now you’re ready to set up a consultation. Almost all FAs will conduct a consultation for free. This is your chance to “meet” (virtually, phone call, or in person) and get your other questions answered.

Step 4 – Take Your Time

After this meeting you should have enough information to make a decision. Take your time – this decision will affect you – your net worth, positively or negatively.

What I Did to Find a Financial Advisor

Now that you know the basic steps, you’re probably wondering how I found my financial advisor. I first heard of Johanna through the White Coat Investor Forums. I am a semi-active member and found her posts not only helpful but she clearly knew what she was talking about. When I found out she was going to be in NYC for a conference, I private messaged her if she could meet.

At that time, I was not really thinking of hiring her let alone any FA. But I wanted to take the opportunity since she was in town. So M and I got to meet her in person at one of my favorite bars in Brooklyn, Hotel Del Mano. This was last summer.

Afterwards, she sent us a copy of Nick Murray’s Simple Wealth, Inevitable Wealth. I skimmed it. Then I had questions.

At this time, I did not know what a Form ADV was (nor did I know such a thing existed), but I knew that fee-only was the way to go.

I emailed her these questions:

Are you a fiduciary?

Yes and we sign a statement to that effect for every client.

Is the portfolio you recommend to your clients (I know you rec 1/6 each to 6 categories) also YOUR personal allocation?

We use this portfolio for myself, Michelle, my mom and my sons, along with the rest of our clients. I would not recommend something that I wouldn’t do for my own family.

How long have you been recommending this?

For the last 7 years, at least.

How long have you been doing this allocation for yourself?

Almost that long. Like some, I had trouble giving up on funds that I was in love with (YACKX, in particular). I finally got rid of the others except for YACKX and just worked it into the portfolio as part of my LC Value funds. As I tell Michelle, we eat our own cooking here and practice everything we tell our clients. (Well, I’m better at planning for my clients than I am for myself, but that’s a different story, kind of like the doctor who can’t quit smoking).

And what is the past performance of this?

I looked up the client who has been with us the longest and her average annual return is 10.31%. Of course, this has been during a bull market, with only 1 down year (2015 although 2016 hasn’t been exactly fabulous so far) so I can’t take a lot of credit. We don’t benchmark and we tell our clients to expect about 8% during the long term and to have no expectations during the short term (next 5 years).

How did you handle 2008?

I began my business in 2008/2009 (had only the CPA firm before that) and so I had only my own and kids’ funds in the bear. I did nothing different. However, I didn’t hear Nick Murray speak for the 1st time until (I think) 2009, and my world changed at that point.

Personally and for your clients, how did you handle clients who panicked and sold?


Did you lose a lot of clients during this time?

N/A. Btw, I was investing for myself in the crash in 2000. I made all of the mistakes that could be made on my own account during that crash. Truthfully, I am so thankful that I have not done anything like that for our clients and never will. Unlike many investment advisors, we don’t experiment with our clients’ accounts.

Can you talk about the last 2 clients that left and why?

The only large client we have lost (about $400k) was 1.5 years ago. She decided to use the trust department of a bank because her family’s trust was there and she wanted to consolidate. A couple of years ago, a client (<$100k) moved to Edward Jones because her cousin owns the office. Because we handle SIMPLE plans for a few CPA clients, employees periodically leave and cash out, but it is a relief to lose a small account. We only handle these plans because the business owners have large accounts and as a convenience for them.

Tell me about a client that you let go and why?

I don’t know of any we’ve let go. We are extremely careful about who we work with and try to ensure that they deselect themselves by educating them on what we do at the beginning of a relationship.

Who is your ideal client?

Flat-fee doctor planning clients. We just started this model about 6 months ago and it is proving pretty popular. I like this (rather than our AUM model that the clients who started with us before this year are under) because it focuses on the plan and it doesn’t focus on performance, which is aligned with our values. Since we model the stock market, returns are going to be similar to long-term market returns.

How many do you take on a year?

Can’t say at this point. I’ve been bad about enforcing minimums in the past and we are going to have to let some clients go in the next year to focus on doctors. We are planning ahead to add another team member next year.

What will happen if something happens to you?

(Michelle is 16 years younger and the main reason I asked her to work with me and eventually become partner was for succession planning.

How long have you been doing this?

See above. I had been making recommendations to clients as a CPA for many years, but sending them to brokers. The reason I decided to become a CFP was because I did not like the way our CPA clients were treated and the results. I thought I could be a better advisor than what they were getting. When I first began, I did not know what fee-only was or how important it was to be a fiduciary. I found out soon after starting and knew I’d found my home (same as with Nick Murray).

Have you been sued by a client or have had any legal action against you from a client?


What is the average size portfolio you manage?

Around $75k because of all the SIMPLE accounts. Our sweet spot is $400k – $750k.


Because of the SIMPLEs, a few hundred dollars.


Around $3M. Please note that the size of the portfolio is really not an issue except for AUM clients. With flat-fee planning, we concentrate on your plan and build a portfolio that will sustain the plan rather than the other way around. A portfolio is not a plan – big difference. Think about it – some people prefer to invest in their businesses or real estate as part of their retirement. Their stock market portfolios will be smaller, but they will not be “smaller” clients (actually more complicated).

What is the average length of a time a client stays with you?

I don’t have those figures. If we took out the SIMPLE accounts (which I have nothing to do with), it is pretty much since they have begun with us.

Are you able to provide any references that would be willing to talk to me?

Maybe. I guard my clients’ privacy and have only asked once for someone to give a referral. The prospect decided to keep managing his own money at the time (although he took a recommendation I made that kept him from making a huge mistake) so I bothered a busy client business owner needlessly.

I know you are not the biggest fan of Vanguard, so which funds do you prefer and why?

The funds we prefer are those that stick to the terms of their prospectuses and have really good managers. The prospectus is the rule book for how a fund manager or committee is to allocate the dollars that flow into and out of the fund and run the fund. Because we have such definite terms on our client portfolio allocation, it is important that we can trust the manager to play by the rules he was hired to follow. Not all do.

Have they outperformed similar funds in Vanguard?

I have no idea and I don’t care. We are not in a performance game. If we can mirror long-term market performance, using behavior management (which is most important – proper investing is really quite simple), then our clients will be quite successful. I hate to keep saying this, but low-cost funds do not guarantee you a successful portfolio.

The cost is but one aspect of investing. Yes, if everything else is equal, we will choose the lower cost fund. But a fund can’t simply hire a manager and tell him/her to keep the costs down and expect the fund to perform up to its peers. I think that is overemphasized on WCI and is actually a detriment to the investing results of many doc’s. It sets up a false premise – that cost is 90% of results. The examples that are given of the long-term extra costs of a fund that has a quarter of a point more cost over 20 years assume everything else is equal. It never is.

My job is not to outperform. Instead, my job is to ensure that our clients build optimal wealth over the long term given their resources, goals, and life events. It is a bit more complicated than “Let’s go to Vanguard and choose low-cost funds.” We use a few Vanguard funds, but I am not of the opinion that Vanguard is the absolute best fund family to the mutual exclusion of all others. That’s just not rational.

Does working with you/firm also include discrete events like death of a spouse? buying a home? etc? Or is that extra?

Clients never pay extra unless there is a reason to change the engagement and prices don’t go up without notice. Being someone’s financial planner means that I am integrated into his/her life. Everybody has a different path.

I mentor several people and was telling a young man yesterday that it is important to have processes that make planning consistent, keeps us accountable, and surpasses our clients’ expectations while maintaining the individual experience for each client. So, yes, specific life events are what I am here for. Everyone is unique – we don’t do cookie cutter planning here. Not every doctor is paying down student loans.

And finally, is there anything else you think I should know about you?

Like I yelled at my dog this morning? Seriously, there probably is. I’m not hiding anything, but I don’t know what else to tell you right now – may think of something later.

will tell you that I’ve seen a lot of the crap that passes for financial planning out there and you could do a lot worse than to hire someone who has 35 years of experience as a CPA combined with 9 as a CFP who is also fee-only and works with doctors. I’m not even sure if I’ve run across myself before.

Actually, here’s something: you won’t work exclusively with me. You would work mostly with me, but you would also meet sometimes with Michelle. She trains clients how to use our software, eMoney, and handles all investing functions. And that’s a good thing because we back each other up. You should also know that we custody with TD Ameritrade (which is not the same as TD Bank).

Here is Our Process page. I’ve also attached a draft copy of our Expanded Agenda page. It’s not ready to go online yet but I thought you might find it useful to read. That’s it for now. Thanks for asking some good questions. I haven’t proofed for errors, so please be lenient lol. Let me know if you have any other questions.

What do you think? Comment below.  ]]>

Posted in ,


  1. Physician on FIRE on April 28, 2017 at 8:33 pm

    Thanks for sharing your process and of course the e-mail interview with Johanna Fox. I like the flat fee model as opposed to an AUM model, and I’m pleased to see she offers that option.


    p.s. I’m sure the dog deserved it. 😉

  2. […] Miss Bonnie MD wrapped up a 4 part series on Financial Advisors (parts 1, 2, & 3) by sharing her selection, how she found her, and included an extensive e-mail interview with the prospect. How To Find And Vet A Financial Advisor. […]

  3. Hatton1 on April 30, 2017 at 9:06 am

    Liked the interview. I basically like vanguard but it is not perfect. If you are new to investing it would be hard to use I think. I have successfully avoided the aum model so far. My first financial advisor was a boyfriend who was a commissioned stock broker. I managed to learn quite a bit from him.

  4. Giacomo on April 30, 2017 at 11:33 am

    A whole article about fee only planners and you never mention the fee nor the arrangement. Is it a minimum cost (retainer) with extra hours billed as they occur? What is the hourly fee or is it an amount based upon hours estimated? I know I just hired a fee only planner for $150. per hour and he was raising his fees to $200. for new clients. Still a bargain if they know what they are doing and can provide real value. I also thought the discussion about Vanguard versus Yacktman was not clearly provided. On the other hand the interview was interesting and provides insight into the planning process.

    • on April 30, 2017 at 11:37 am

      The fee depends on the planner. There is no standard fee, like there is no standard fee for any other service in life. All FAs charge differently – I can’t ask everyone in the country how they charge :). My FA’s fees are clearly on her website if you’re interested.

    • on April 30, 2017 at 11:39 am

      Her answer about Vanguard vs that other fund didn’t really need explaining as it doesn’t pertain to her customers. I personally did not need more clarfication on that line.

  5. Ryan @ Physician Wealth Services on May 1, 2017 at 12:16 am

    Great series! As a fee only financial planner myself, I greatly appreciate seeing the process from the other side of the table. Thank you for sharing.

  6. at home jobs on May 6, 2017 at 10:32 pm

    at home jobs

    A fascinating discussion is worth comment. I do think that you need to write more about this subject, it might not be a taboo subject but usually people don’t speak about these issues. To the next! Many thanks!!

  7. James Lee Tucker on May 29, 2018 at 2:52 am

    It’s great to know that your financial advisor doesn’t have to be local and you can actually have meetings with your financial advisor at the comfort of your home through a video conference. My father-in-law is thinking of hiring a financial advisor once he opens his own home business. I think he will be happy to know that he doesn’t have to leave his home if he has to communicate his financial advisor.

Recent Posts

The Quick and Dirty Guide to Student Loans

Disclaimer: Please note that some of the links below are affiliate links. This means that I may receive a commission if you purchase through one of my links. I highly recommend all of the products & services because they are companies that I have found to be helpful and trustworthy. I use many of these…

Exploring Real Estate Debt Funds and Syndications

As a working mom, you’re looking to build wealth for yourself and for your family. You’ve likely heard over and over again that real estate is one of the most effective ways to do that. However, if you’re anything like I was, you are probably unsure where to start. Understanding how real estate debt funds…

An Overview of Growing Wealth with Active and Passive Real Estate

If you’re looking to grow wealth, real estate should be part of your plan. Not convinced? Consider that Andrew Carnegie, the author of Think and Grow Rich, once said, “90% of all millionaires became so through owning real estate.” For many people, though, real estate seems too confusing or too much of a time commitment.…

Get our guide

Sign up to get the 4 Steps to Creating Wealth and start your journey to financial freedom today!