Podcast
239: What They Never Taught You About Money in Med School
Med school taught you how to diagnose disease—not how to create financial freedom.
In this episode, I’m pulling back the curtain on the mindset shifts that completely changed my money philosophy—and my life. Spoiler: it’s not about how much you save or what you invest in. It’s about getting clear on what you actually want, and then building income-producing assets to support it.
We’ve been fed an outdated success formula: go to school, get a “good” job, save for retirement, and someday you’ll be happy. But what if there’s a better way?
Tune in to hear my updated take on wealth, work, and why you’re never behind (no matter what your bank account says).
What You'll Learn:
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Why retirement is a broken concept—and what to focus on instead
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The biggest financial lie we were taught in med school
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What income-producing assets are and why they matter now
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How to stop waiting for “someday” and build a rich life today
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Why being a high-income earner isn’t enough to create real wealth
Featured on the Show:
Welcome to the Wealthy Mom MD Podcast, a podcast for women physicians who want to learn how to live a wealthy life. In this podcast, you will learn how to make money work for you, how you can have more of it, and learn the tools to empower you to live a life on purpose. Get ready to uplevel your money and your life. I'm your host, Dr. Bonnie Koo.
Hey, welcome to episode 239. Before we present the episode, I just want to let you know that I am starting 30 days of visibility. Now. You might be asking, what the heck does that mean? And so what that means is that for the next 30 days, I'm going to be going live on Instagram. And my handle, in case you don't follow me, is wealthymom md. All one word.
And what's the point? The point is to just consistently have a chat with y' all every day. I have no idea what I'm talking about. The whole point is that it's not scripted or planned. And why am I doing this? Well, this episode's gonna tell you a bit more about that, but, you know, I've evolved. My brand has evolved, and I just thought it might be a good time to sort of get reacquainted.
And so I have no idea when I'm actually going to go live. I wish I could tell you, like, hey, I'm going to be there every day at 8pm Eastern, but it's not going to be like that. But don't worry if you're not on Instagram at the time, and you probably won't be, because, you know, don't worry, I will be reposting the replay as a post on my regular feed.
And so you definitely don't want to miss these. These will be short. I can't imagine they'll be more than 10 or 15 minutes, maybe even just three or five minutes, but. But it'll be a great way for us to get to know each other again, and I hope you will tune in. Okay, here's episode 239. Hey, everyone. Welcome back. So, you know what really sucks? I had recorded like 90% of this episode, but then realized that I actually didn't hit the record button.
So this amazing episode that I recorded, because I'm pretty sure it was amazing, is now, poof, gone. This is the second time it's ever happened. And I guess that's not too bad, considering this is episode, I think, 2:39. But, man, does it suck. So I made sure I hit the record button and Here we go again, starting all over again. So this episode is honestly really long overdue.
You know, if you've been following me since the beginning, which was, I don't even know, it depends how I define the beginning of things. But we're talking 2018 now. Jack was born in 2017. So anyway, a while ago, several years ago, I really started out being the money person. And what I mean by that is really educating female physicians on the nuts and bolts, helping them understand what's a Roth ira?
Why is it valuable? Why do you need disability insurance? Really focus on education and empowering women with information. And then I started working with a life coach, Dr. Sunny Smith. We have a two part episode with hers. I highly recommend you check it out. And it really changed the way I think about everything. And since then I've definitely been on a journey. My philosophy and how I think about money has changed so much.
And so I kind of wanted to do this episode to kind of give you the sort of the state of how I think about things because I'm sure another year it'll change again. And this will sort of really give you a good idea of what I'm about, where I am, and just also to make sure we're all on the same page here. You ready? So I would say the main thing that I preach is how many of us are sort of operating on a paradigm that's frankly so outdated.
And that paradigm is what we were sold, which is go to school, study hard, get good grades, go to more school, go to medical school, become an attending, and life will be amazing after that, happily ever after. Money problems will go away because we'll be making so much money and we will have reached the pinnacle of life. And well, you know that's not true. And, and then also when it comes to money, the paradigm of work for decades at the same job and then eventually retire at 65.
Again, outdated paradigm. If we've ever had a conversation or you've heard me talk about school, you know my thoughts on the current school system. You have to know that it's based on the industrial revolution. And the modern school system is predicated on literally creating widgets. And yes, I mean human widgets, meaning good factory workers. And what do good factory workers, what do they possess in terms of characteristics?
They follow directions, they do what they're told and regurgitate information. And that's kind of what school is. You know, every time I talk to a mom and they're thinking about where to live, everyone talks about they want to make sure they are in a good school district. I'm not talking about public school districts. There's obviously private schools and you can live wherever for that. But let's just focus on what makes a good public school district.
It's like so many of us just haven't questioned the schooling system because it's what we know. We think this is just the way things are. But the good news is there's so many more conversations about how ineffective school is and how it doesn't teach us valuable life information, money especially. Right? Like, isn't it crazy that, like, you're not learning basic things to be a successful human in this current world?
Money is just part of the puzzle, right? There's so, so much more. Like teaching resilience, teaching growth mindset, teaching social skills. I heard they don't teach home EC anymore. Like, learning how to cook is kind of important, right? And learning about your body. I mean, I barely learned anything in my health class. I don't even remember, right? I mean, obviously everything I know now is from my medical training, definitely not from health science or whatever it was called back then.
And so I digress. And I could talk about this forever. But bringing it back to why I'm doing this episode, I hope you can appreciate that a lot of these things that we think the this is the way things are, I just invite you to question it. I invite you to question this whole framework we've been sold. And then another phrase that is extremely problematic is the word retirement.
When I speak to my clients or just anyone about money, the word retirement comes up. And again, this word is problematic because what does that even mean? How are you defining it? You know, is it something at 65, are you trying to retire sooner? People say they want early retirement, but even that, like, what does that mean? And to me, retirement is like the goal when you don't like what you're doing for work.
Obviously there's many other reasons besides that, but generally speaking, people are like, oh, I want financial freedom earlier. I want to retire earlier. And it's because they don't like what they're doing now. And so if they have the money to do what they want, then they wouldn't be doing what they want. And that's totally valid. But again, there's a lot of assumptions when you're talking about the word retirement.
And I think truly what people want is they just want to be able to live life the way they want to. And that's partially logistical, right? Like, obviously you do need money for things, but a Lot of it, I think also is, I think people think you'll be happier when you have more money, that you'll be happier when you're quote unquote retired. And I'm not saying that you wouldn't be, but we're chasing happiness almost at the expense of our current happiness.
And it's like, does that really make sense? And so what about creating a life that you don't want to retire from? And so this old thinking, this old paradigm is really based on working for decades, decades, saving, maxing out your retirement accounts, or, you know, maybe you're one of the few lucky physicians who will get access to a pension. Just max out your accounts, invest in index funds and you'll be fine by 65.
That approach does work. And the question isn't, should you do that? I think the question is, well, what do you, what do you actually want? What is your heart desire? How do you want to live your life? What brings you joy? You know, I think we've almost placed also we live in the US we have to remember that we are way too obsessed with our career. And what do they say, like work to live or live to work.
And you know, the Europeans take a lot more vacation. And certainly that mindset doesn't help. And seriously, how do you want to live your life? People always tell me basically these are two top things I hear. I want to travel more and I want to spend more time with my kids. Now, not all of you have kids, but many of you do. And so then my question is, what is travel more mean?
Again, a little vague. Are we talking like an extra two weeks a year? I like to take a month off a year. I mean, really get specific. Usually it's actually not that much more when I actually kind of get into the weeds with them about what that means and then more time with children. It's not that, that's not true, but it's not just about the time with the children.
Usually they're just so tired from their current life that there's just nothing left in the tank when they are with their children. I'm generalizing a bit here, but so then the question is if you had those things and if you were feeling fulfilled in your career and you were feeling like your best self, which is multifaceted, right? It's your health, it's. Which is like your mind, your body being healthy, feeling fulfilled, like your life has meaning and purpose, like that is.
We are impact driven beings, especially, you know, U.S. physicians. But when you're a woman, especially A mom, a physician mom. There's just really no way to work full time and be the mom that you want. The whole have it all forgot to account that we don't have a stay at home wife. I know some of you have stayed home spouses. Husbands, but it's definitely not the norm. Right.
And so when people ask me, well, what should I do with my money? Should I invest in real estate? Should I do this? Or what should I be looking at? And again, it's not that, that's not a valid question, but it's kind of missing the forest for the trees. Okay. Because basically you have to think about what you want your life to look like. And this is the reason why, you know, in my happy and rich mastermind, which is about those two words, happy and rich, we can't really figure out what the rich part's gonna look like.
I'm talking about rich in terms of money. Before you know what your life looks like. And the life wheel, you can just google it. It's not something I made up. It's just a way to think about different areas of your life sort of systematically. You know, looking at your health, your relationships, you know, things like that. Fun. Because depending on what truly makes you happy and what's gonna really create that fulfilling rich life for you, knowing that then is going to inform you, well, what do the finances have to look like?
Now? I recommend everyone focus on having income producing assets, having more than one source of income, and not being completely reliant on your W2 or your. Most of us are employed, but not all of us. But even if you are a practice owner, like, you're still working for that practice, right? At least in the beginning, until you sort of leverage other employees. Because everyone can benefit from having some financial flexibility where you are not beholden to the paycheck, where you are not beholden to, you know, being in this time times effort equation in order to make money.
Because even if you are extremely happy with where you are in life in terms of your current job situation, the truth is we don't know if that's going to last forever. Right? People change. You are definitely going to change. If you're a podcast listener, you are someone who likes to grow. And so I guarantee you will have different goals. Could be as soon as next year or even by the end of this year.
And so I think everyone needs to work on figuring out and creating income producing assets. And so one of the things I like to teach now when it comes to money is like, I want you to think of your money as in three buckets. And Austin Dean and I talked about this on a recent podcast. He was just on, I think a few episodes ago. He's the CEO and founder of Waist Tone Advisors.
Is like everyone kind of knows that you need your current paycheck for your like day to day living expenses and then you have your like retirement money. I guess you could put Social Security in that bucket. But most of us are not focusing on the in between. That's where financial flexibility is created, having other income producing assets. Because a lot of my clients are living paycheck to paycheck because if that job starts, stops, which as you know, I like to say, just over broke, that's what job means.
They will not be able to actually fund their life depending on how large the emergency fund is. And so hopefully you have something like that at least one month, if not more. And so what happens after that dries up. Right? So that's why everyone needs to work on income producing assets. And random tip, or rather pro tip, if you do not have a, an emergency fund you need that is, I would say that is probably your first financial goal.
I personally like to call the emergency fund building up a reserve. But most people don't know what that means. If I say that one of my first episodes may even be episode two or three is specifically on emergency funds. And so I highly recommend you listen to that episode. And I'm pretty sure there's a work little worksheet that you can download to help you with that. And so that is definitely something to do before you even look at creating other income producing assets because that is basically going to be your backup as you're building your other income streams.
Okay, so speaking of additional streams of income and income producing assets, many of you are probably familiar with the book Rich Dad, Poor Dad. Many of you, some of you may know that he created a board game called Cash Flow and there are two versions. At least there are two versions. One is for older kids, like teens and adults, and then one is for younger kids like starting at age six or you know, depending on how with it your kids are.
So I actually recently purchased the young kids version for my son Jack for us to play together. And I don't think he really understands what he's learning. But I'm serious, this game is amazing and it'll start teaching your kids, it'll be exposing them to assets. And honestly, when I was playing with him, I just learned a lot. Like it's stuff I already knew. But to play it, it just keeps reinforcing, you know, to focus on buying and having income producing assets versus just buying, you know, spending more money on liabilities.
And the way you win the game is when you're cash flow that's unrelated to your salary exceeds your expenses because then you basically don't need to work for money. And they've made it really simple for young kids. Obviously the adult version is much more complicated. I actually bought that by mistake at first and so that's somewhere collecting dust until we can play that with him. But that is such a great game.
That'd be a great Christmas gift. It's definitely on the pricier side for a board game, but I think it's a very sort of like easy and fun way to teach your kids about money. It's a way to spend time with them where you're not going to be on your phone. I think board games are making a comeback by the way. And so I actually try to spend some time intentionally picking out either board games or just other types of easy games for us to play together.
So like I said before, we do not know where we're going to be career wise. And so many reasons I've stated before why the paradigms we've been sold are problematic. But another reason why, another reason is that we live so much longer. I'm not just talking about us as women, we do outlive men, but just the human lifespan, it keeps increasing. And so I think we just have to question like why are we really meant for just one career?
I think life comes in many seasons and I guess technically I'm on my third career and this is definitely not going to be my last. Like my brand and my business is, you know, evolving the way we make money, the way you make money is going to change over time, most likely. And so truly everyone needs to really think about how they're going to create additional streams of income.
That financial flexibility that'll allow them allow you to really carve out the type of life that you want. And if you're someone listening, you're like, that sounds nice, but insert your reason, whether that's your specialty, that's low paying or some life circumstance. And I'm not diminishing that you might have circumstances that are more complicated than somebody else. I'm not, I don't want to diminish anything that you're going through right now.
And I just want you to know that you always have a choice. You have agency, we always have some type of agency. And the worst feeling is Feeling like you're stuck, that you have no other choices. That is truly sort of the worst place to be, I think, in your mind, because you, then you're trapped and there's nothing you can do. And so if you're listening and you're having a hard time, I just want to say I see you, I've been there in, you know, in my way.
And just consider that you do have a choice that you can make change. You are not behind, truly. You are never behind when it comes to money. And the reason why I can say this extremely confidently by the way, is because money is not made linearly. But our, we're sort of taught that that's how money is made because we, we have this like, well, you get paid a certain amount every month because that's how, you know, regular employee job works, right?
Or, you know, if you didn't like max out your 401k for the past 10 years, then you're behind because you got to put, you know, because you need time and money for compound interest to work again. That is just one way to make money. Money can be made very fast. It does not require a certain amount of time or necessary necessarily. Even effort does not require lots of education.
And I don't, I mean education, like just because you're extremely intelligent and smart and a doctor does not mean that you're going to be good with money. There are people who have not finished high school who are killing it, money wise. And, and so we've all been lied to. Being smart, being a doctor, having a high income doesn't mean you're going to actually be well off financially. It just means you make, you make a high income.
It's what you do with it. It's how you figure out how to steward it and then also how to create it. Right? You know, if you're only dependent on your current paycheck, you can see that you can be in trouble. And I know that the pandemic was a wake up call for a lot of us, especially the ones where we had to shut down our practices temporarily because maybe our, some of our services weren't considered, you know, necessary.
Anything elective, you know, as a surgeon would be canceled. I mean, some doctors were literally fired or furloughed. And then again, I just want to make sure that you remember that money is a means to an end. And what is that end? What is that goal? What is that life? What does that life look like? I invite you to spend some time really thinking about this. Just literally Google life wheel, they're all pretty much the same.
And start journaling on what you'd want that area of your life to look like. Like, where do you want to wake up? What do you want to see when you wake up from your bedroom window? Like, where do you want to be? Who do you want to be? Or rather, who. Who do you want in this house with you? If you're living somewhere because you feel like the place you really want to live is too expensive and is not possible for you, let's just question that.
Let's just maybe poke some holes in that. And so this is the type of work we do inside the Happy and Rich Mastermind at the time of this recording we just got started and I want to also make sure you know at the time of this recording Today is November 10th and we are going to have a ridiculous Black Friday event starting November 18th and so be on the lookout for that.
Check my Instagram, Wealthy momd, my website wealthymomd.com we will be sort of dropping hints and making the announcement officially close to November 18th. Anyway, I hope you enjoyed this episode and feel free to share it with a friend who needs to hear this. Have a great rest of your day and week. Hey there. Thanks so much for tuning in. If you loved what you heard and subscribed, be sure to subscribe so you don't miss an episode.
And if you're listening to this on Apple podcast, I'd love for you to leave a review. Reviews tell Apple that this podcast is, well, awesome and it will help women find this podcast so they too can live a wealthy life. And finally, you can learn more about me and what I [email protected] See you next.
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238: Black Friday Hacks for High Earners: How to Shop Smart and Stack Points Like a Pro
It’s Black Friday season—are you ready to rack up serious points while scoring deals?
In this episode, I break down my personal strategy for stacking points with Rakuten, maximizing perks from premium cards like the Amex Platinum and Chase Sapphire Reserve, and why NOW is the best time to apply for a new card. I also share how I plan my shopping list, set a “fun money” budget for impulse buys, and keep things simple (yes, even with 10+ cards!).
Tools mentioned:
Want to supercharge your rewards game and save on gifts or travel? This one’s for you.
Listen to the Full Episode:
Hey everyone, it has been a minute since I've been having regular podcast episodes, and so I wanted to get back in to your ear, especially since it's November, which means Black Friday is coming. But also, can we just pause for a second and like, how did this happen? How is it already November? I feel like we just started the new year and and so much has happened this year in my personal life, in my business, et cetera.
And so again, I don't know how it's already November, but today I want to talk about how to be smart about Black Friday and also a bit about credit card updates. So if you're into credit card points like I am, then you probably have heard that 2 of the premium cards dramatically increase their annual fee, specifically the Chase Sapphire Reserve and the American Express Platinum, both personal and business.
Now I have all three cards and I have decided for now that I'm going to keep them. I'm thinking of getting rid of one of my American Express Platinum cards because I don't know if I really need both. And frankly, the personal Amex has much better, in my opinion, perks than the business one. And so I guess the only sort of thing I need to think about is whether I really want to have access to having a guest for the Centurion Lounge.
Now, I actually have not even used the Centurion Lounge this year. My current home airport, Tampa Airport, does not have one. I do not know if they plan to get one anytime soon. I do know that last year I tried to get into a few and they were always waitlisted. So that was a huge bummer. And for such a high annual fee, I'm hoping that the annual fee means there might be less people.
And also I don't know if them making it harder to bring a guest has decreased the wait times. So if you know, I would love to just hear your anecdotal experiences. So I mentioned that because it's with the business spend that I'm able to qualify for that, which it used to be $75,000 spend in order to get that extra guest slot. Otherwise you can't bring a guest, you have to pay for them.
But again, I haven't even used it personally, let alone with a guest, which I guess would be my son. So I'm still basically TBD whether I'm going to keep the business Platinum, the Chase Sapphire Reserve. Now, I have had that card for well over a decade, maybe even two decades, and I really did pause because the annual fee went up significantly and I really had to look at whether I would be, you know, really using all the benefits that it provides.
And I didn't really feel like the increased value was that compelling. But after doing a bit of math and just sitting down, I have decided that I'm going to keep it. I'm also in a position where I actually don't have to pay the increased annual fee until next year just because of when my annual fee renews. And so it was, I guess later enough that they're giving me a sort of not free year.
I'm still paying the annual fee. I'm just not paying the new annual fee. So. But if you don't have a Sapphire card or you've been eyeing the reserve, this is a good time to get one because they are offering some really high sign up bosses. They are offering really high sign up bonuses right now to the tune of a hundred thousand points. I actually think it might be more.
There's also a new Sapphire business card that I have not looked into. I'll be honest, I'm not going to get any new cards for a long while. I personally think I have too many. It gets a little unwieldy for, for my purposes. So I'm very content with the cars that I have now. I have the Sapphire card, I have the Chase Freedom Unlimited. These are my personal cards.
I have the American Express Platinum and the Gold. For personal, I have the built MasterCard which I love and I've actually been preferentially spending on that because the points are so valuable in my opinion. And I also have the Hyatt on the business side, I have the American Express Platinum and Gold, the Chase Inc. Unlimited, the Chase Ink Preferred and the Business Hyatt card. So again, plenty of cards.
And it makes bookkeeping more complicated for my bookkeeper and they actually charge me when I have over a certain number of credit cards. So at this point I'm good. Okay, so let's talk about Black Friday. Now I love Black Friday for mainly the reason because you can get good deals. And when I say deals, I don't just mean to discounts. Although that is obviously you know, what all of us are looking forward to.
So actually what I do around end of August or even September, I start making a list of things that I know I'm going to use and might as well stock up during Black Friday. And so I just open a notes file in my iPhone and do this. And also if there's anything that I'm sort of eyeing to buy but it's not urgent, meaning like I can Wait until Black Friday deal.
But I'll also add it to the list. And for those of you who buy lots of presents and gifts for the holiday season, obviously you want to start thinking about that too. I personally am not a huge gift giver. I don't know, it's just, I guess it's not my love language. I mean, I love receiving gifts, but it doesn't really occur to me to give gifts. It's not because I don't care, it's just not not my thing.
Although I do buy a few for select people. But otherwise it's not really a big deal in my household. So that's the first thing right, is getting really good deals and you know, being able to buy things in bulk. Let me just give you some random examples from my life. So my favorite mascara right now is the Thrive Cosmetics one, the Liquid Lash Extensions. And so I always look to see if they have a deal.
They never have great sales in my opinion. And if you do like that mascara, I always buy the travel size ones because I feel like if I buy the large one, it just kind of dries out quicker. And so I prefer having the smaller sizes. That way, you know, I'm able to use it before it dries up. And so that's something I look out for. And then things like, you know, clothes for my son, he's always growing, so basically there's always a need to buy him clothes.
And so that's an example. Okay, so great deals. Now the other way Black Friday is amazing is when it comes to amassing credit card points. Now if you're new to credit card points, we have a few episodes where we talk about it, talk about the, you know, the, the use case, why you should get into it, especially as a high income earner. And you know, I think of it in three parts.
Number one is picking the right card. Number two is amassing as many points as possible, earning points. And step three is redeeming points. So first you need to get a card and we talk about sort of like what is the algorithm. But most people generally choose Chase or American Express. And then there's also Capital One. Now I don't actually know Capital One very well because I don't personally own one of the cards, but Chase and American Express are probably the most popular points currencies.
And then people always ask, well, how do I know which one that I want? And I think you have to think a little bit about sort of how you travel. And I honestly, you can't go wrong with either. But you probably want to choose one of the those major players. American Express Gold, the personal one is a fantastic workhorse card because it gives you 4x on groceries and 4x on dining.
And, and that's huge because everyone spends a lot of money on food like everyone. Whereas the Chase cards will give you 3x on dining. You don't get any bonus points for groceries unless you have the Chase Sapphire preferred, which is not the same as the reserve. The more expensive one you can get 3x on online groceries. So things like Instacart or when you order from Whole Foods Delivery.
I actually don't have that card since I have the reserve. So Black Friday, or rather right now when you're listening to this episode, this is a really good time to apply and get a new card because they, you know, to get the juicy sign up bonuses you need to have a certain amount of spend and so you're going to spend money during the Black Friday holiday season. So it's a great time to get a new card now and it's a great way to earn even more points than just the signup bonus.
And here is why so many of you know that. I've talked about a website called Rakuten R A K U T E N Now it is a shopping portal and if you go there right now you don't have an account. It'll be advertised as a cash back platform. Basically if you shop through their portal you will get a certain amount cash back and it's always changing, you know what the the number is.
In fact, let me go to their website right now. And right now they're having a big deal for Gap. I buy a lot of clothes for Jack at gap or Old Navy. 18x until he cares more about what he's wearing. And, and so sorry, I meant 18% cash back. So how does this relate to points? If you link a qualifying American Express card again maybe another reason to get that as your first card, it becomes points.
So instead of 18% cash back for shopping at the Gap, I get 18x points. Okay, so let's say I spend $100 at the Gap. I will not get 100 points. I'm going to get 1800 points, but I can get even more points because I don't have to use my American Express card to actually buy to make my purchase. Okay. So I can basically what I call, we call stacking.
So for example, I could use my Chase Freedom Unlimited card which gives me 1.5x on non bonus categories. So I will get 1800American Express points. And on the $100 I spent, I'll get 150 Chase points. So do you see how those. This One purchase of $100 got me a total of 1,950 points. Now, this is the type of thing that can really dramatically accelerate your points earning. And so in order to take advantage of this, obviously you have to sign up for an account.
And I do have an affiliate link. It's wealthymom md.com Rakuten R A K U T E N Now, there are other shopping portals, so if you have a Chase card, you can shop through the Chase portal. Cause maybe, you know, maybe you're like, oh, I really need to amass Chase points. And so maybe you'll shop through the Chase portal. They have different deals. Sometimes they're similar, but, you know, you could look at both.
Now, usually when I start talking about this, people tell me, wow, Bonnie, that sounds really cool. But who has time to figure out, you know, who has which deal? And besides that, American Express cards also have their own, what they call Amex offers, where it can either be bonus points, but often cash back. You know, for some, for example, Kiwi company, they make these little art or science project boxes that I order for Jack, and we have a lot of fun with them.
For example, they have a deal if I. I don't remember what it was, but maybe it's something like if you spend at least $30, you'll get 5% cash back. Now, I can use that offer with Rakuten if it's on Rakuten. I'm pretty sure it is. So actually, let me look it up right now. Let me just walk you through an example so I don't lose. You lose all of you.
Okay, so right now on Rakuten kiwi company is 8x points. So let's just use the theoretical $100 just to make the numbers. Really? Even if I buy spend a hundred dollars with the Kiwi company to buy some crates, I mean, a crate's not a hundred bucks, but maybe you'll buy an annual membership. Okay, and it's 8x with Rakuten, which means I'll get 8x American Express points regardless of which credit card I actually use.
So that means I get 800American Express points right there. But because I'm going to use my American Express card that offers the cash back offer with Kiwi company, I'm still going to get the cash back. Okay, because they're almost like two unrelated transactions. Remember, I could use a different card, like a Chase Card. And I'll still get Chase points for the purchase, but through Rakuten, I will get even more points specifically for American Express.
So it is possible to amass an insane amount of points during these Black Friday deals. Now, a lot of us are, you know, waiting. I mean, it's early November at the time of this recording. And the Black Friday deals sometimes start early the week of and sometimes later because of Cyber Monday. And so every year it's different. I feel like people have been a bit disappointed the last two Black Fridays, like, the deals weren't as good.
They're still pretty good. We're still talking 5.10x, sometimes even 20x, sometimes even more, depending on the product. And so it is worth sort of looking out for these deals. And it's kind of fun to like, you know, spend $200 and get like a thousand or even 2,000 points right now. Just to pull back a little bit. I told you sort of how I think about Black Friday shopping in terms of making a list of things that I do want to take advantage for the sales, but.
Or rather, and I'm also thinking about, well, how much money do I actually want to spend? Like making a rough budget. Now, I say a rough budget because there are things I know that I'm going to buy. So maybe it's gifts, for example. And I have the, like I said, the American Express Personal Platinum card. And they have a few perks that are very useful for gift giving.
Number one, they have the $50 Saks Fifth Avenue credit that you get twice a year. And with the new membership upgrade, there's now a 75 per quarter Lululemon credit. Now, I don't particularly shop there. I mean, I do, but the great thing about Lululemon is, like, their stuff lasts forever. So I have Lululemon clothes from like 10 years ago. And it is still fine. Not as good as it was on day one, but totally still usable.
But I am not going to miss out on a $75 credit. And so I actually just took a look to see, like, what are the price ranges of things. I mean, everything at Lululemon is kind of more than $75, but it just depends on what you buy. So if I'm budgeting for gifts, I usually budget sort of an amount, a range and, you know, any household or personal use items that, again, I want to take advantage of.
And I also recommend that you also have a budget for impulse spending because, let's be real, there's going to be deals that you weren't even thinking of and you're like, I have to get that this is such a great deal. And I don't want you to feel guilty. Just have an impulse budget, impulse spending budget. Okay, Build it in. Because you know you're going to shop, you know, we're going to get inundated with all the ads and people are going to be talking about all the deals and you're going to probably want something that you weren't planning on having.
So back to what I was saying before now. Rakuten sounds awesome. You can do the chase. Shopping portals. A lot of the airlines have their own like United Airlines, American Airlines. Again, you know, you want to think about that. If you're specifically trying to rack up a specific points currency right now, there used to be. Actually there still is a site called cashbackmonitor.com where you can kind of like enter in a store that you like.
So let's say Sephora or Lululemon. And it'll tell you what cards are offering what deals. But it was a pretty manual search. Now I just heard of this company and they're pretty new. They're called Savewise and S A V E W I S E. And basically you could say it's an aggregator where you tell them which cards you have and it'll show you the deals that will apply to your cards and you can create personalized alerts for certain brands.
So let's say you're like, you know, I need to drop a few hundred dollars at the gap and I want to maximize the, you know, the points multiples, the deals, whatever, and you can set an alert for that. You probably need to have the paid version or. But honestly, it's such a good deal, the Pro. In fact, you can get lifetime membership for the Pro at the time of this recording for around $120.
And I believe that the price will actually be going up within a week of when this recording drops. And so I recommend you do that. I do have an affiliate link for them and that's wealthymomd.com savewise all one word. And we'll link that and the Rakuten link in the show notes. And when you use my link with Rakuten, you will get either a $50 bonus or you get 500 points.
So that's pretty fun. And so I think of it as a almost like, I don't know, kayak or Google Flights, but specifically for points deals where they. You can curate all the cashback offers, the deals, the point stacking opportunities so that you're not searching on multiple websites as to, you know, who's offering what. Deal. Okay. All right, so let's sort of summarize what we just talked about today.
So basically, Black Friday, great time to take advantage of discounts and points stacking to really accelerate your points earning so that you can redeem them for amazing trips. Now remember again, if you're new to credit card points, we have a few episodes already with the amazing Dr. Devin Gimbel, good friend of mine. And this is what she does. We call her, or rather I call her the points Magician.
And she is such a fantastic resource for all things points. So we'll link those episodes in the show notes in case you are brand new to all of this. So the first thing is to have the right credit card. This is a fantastic time to apply for a new card with a great juicy signup bonus. I'd mentioned that the Chase Sapphire Reserve has a very high signup bonus.
Now, since they increased your annual fee, you're going to have to see if the annual fee makes sense for you. Okay, so just do some quick math like are you going to use enough of the benefits now? I don't think the goal is to get to zero. What I mean by that is that you'll use so many of the benefits that the annual fee is basically zero. I wouldn't look at it that way because you also get the value by having those Chase points and transferring them to a partner like a hotel or an airline and being able to redeem it that way.
And that is worth money, you know. And so I have these annual fees and probably all of them combined is going to be a few thousand dollars, at least 3 to 4k, which might sound nuts, but the value I get from redeeming the points way, way more than the annual fee, way more. Plus the annual fee. Even though it's a few thousand dollars, I actually get some, a lot of that back, I would say at least half back, if not more, through some of the inherent perks.
For example, Global Entry or the Chase Sapphire Reserve has a $300 travel credit that's super easy to use. The American Express Platinums, both business and personal, have a $200 airline credit. The personal Amex Platinum also just added a quarterly $100 credit with Resy R E S Y. It's a dining, a restaurant reservation app and they tend to have sort of higher quality restaurants. And so that is something I am definitely going to use.
I love to eat. I love to eat great food. I'm still figuring out where all the good food spots are in Tampa, but there are resi restaurants. And so I recently took advantage of of that, had dinner with a friend who also had the card. I made sure you have to activate these offers. And basically dinner was virtually free because I think it was just over a hundred dollars each.
And so basically the credit popped up. And the great thing about Amex is the credits, they come pretty quickly. You're not waiting like a month or two. Like it's within a day, definitely within a week. Okay, so make you want to make your Black Friday strategy. So again, making a list, keeping it in your note, your notes file on your iPhone or your Android. And you want to sort of like ballpark how much you want to spend during Black Friday.
So you're going to know some of the stuff, you know, if you plan ahead, like gifts for people, you know, hopefully you set an approximate budget for each of those household items. And then I do highly, highly recommend having a pot of money set aside for impulse spending. Unless you really don't want to and you really want to stick to your plan. That's awesome too. And if you know you're going to buy stuff that was on the list, just plan for it, okay?
It's not a big deal. That way you'll feel less guilty about, you know, spending. You definitely want to sign up for Rakuten and I do recommend save wise. You can start with the free version if you don't want to do the pro quite yet. Um, you just will have some limited features but you'll still be able to sort of like link the cards that you have. So it can give you sort of the customized curated list of cash back deals or you know, bonus point stacking that's going to be available to you based on the cards that you have.
And it just makes it so much easier because we're busy people. You do not have time to go to all the websites to see who's giving me the best deal to shop at Sephora for. Right. Like who has time for that? So again, their lifetime fee, their lifetime membership right now is only 120and so that is a no brainer. And I've been told by the owner of the company that they are going to increase that fee really, really soon.
So this is a great time to lock it in. Again, you want to go to wealthymondy.com forward/savewise to sign up for your free account. Okay. I hope this was super helpful. I wish you tons of fun shopping for Black Friday. I know, I always do. I, you know, I, I nerd out a bit. And I like to actually write down, like, how much did I spend versus how many points did I accumulate?
And maybe you're into that kind of stuff, too. Okay, I will talk to you next week. And speaking of Black Friday, we are having a huge Black Friday event here at Wealthy Mommy D specifically for my program, Money for Women Physicians. We have never done something like this, and so you're going to want to keep your ears and your eyes peeled. Hopefully you are on my email list, so you'll be the first to know.
And if you're not, why aren't you on it? If you're a podcast listener, I guess the best way to join my list is go to my website, wealthymomd.com forward slash, or rather just wealthymomd.com and you'll just probably sign up for my free copy of my book Defining wealth for Women. Again, if you don't have that, I will send you the PDF or Kindle version for free, so you might as well have it.
And that way you'll definitely be on my email list and get emails about this Black Friday deal that we're going to have coming up starting on November 18th. Okay, I will talk to you next week.
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237: Rethinking Wealth: Why Financial Flexibility Beats Retirement Planning
Most financial advice boils down to this:
Grind for 30+ years.
Max out your 401(k).
Hope it all works out at 65.
Yeah... no.
In this episode, I sit down with Austin Dean, founder of Waystone Advisors, to explore a better way to think about money—one that prioritizes financial flexibility now, not just retirement later.
If you're tired of cookie-cutter plans that don't account for your actual life, this is for you.
We dig into:
- The outdated “save and pray” retirement model (and why it doesn't work)
- What fiduciary really means—and how to vet an advisor
- Why stock market-only plans miss the mark for most physicians
- How to build real flexibility using cash-flowing assets, lines of credit, and yes—even whole life insurance
- The emotional side of money (hello, student loans and house FOMO)
- Why defining your goals is the real starting point
Financial independence isn’t just about spreadsheets.
It’s about options.
And Austin shows you how to get them—faster.
👉 Connect with Austin at: waystoneadvisors.com
Resources & Mentions:
- Wealthy Mom MD
- PIMDCON
- leadhersummit.com - get $300 off with code BONNIE
Welcome to the Wealthy Mom MD Podcast, a podcast for women physicians who want to learn how to live a wealthy life. In this podcast, you will learn how to make money work for you, how you can have more of it, and learn the tools to empower you to live a life on purpose. Get ready to uplevel your money and your life. I'm your host, Dr. Bonnie Koo.
Hey everyone. Welcome back to another episode. Today you are going to hear from a financial advisor who is unlike any other that you've probably talked to. Now, I am not anti financial advisor. I never was. And I have found that their scope is quite limited in what they can actually do. And most of them sort of, you know, are kind of using the outdated paradigm of, you know, work for many years, put all your money in retirement accounts invested in index funds or stocks, and you'll be fine once you reach a certain age.
And there's nothing wrong with that approach. It's just that it's only one way and it's really predicated again on an old paradigm. Things are changing. I've talked about this ad nauseam, so I won't repeat it. But I think you all know how I think about money and how it should provide choices now and not just later. And how do you actually do that? News flash. Just maxing out your retirement accounts won't cut it if you want flexibility before you're 65.
So I was so excited when I met Austin Dean at a conference a few years ago. In fact, it was Peter Kim's Passive Income MD conference. And Peter had said, you know, I think you really like Austin and his team. And so he introduced us a few years ago and we've had a few conversations since. I really love the way that they approach money. We've had several meetings just for me to learn more about them.
Y' all know that I'm extremely careful and extremely picky with who I recommend. And so at the time of this recording, I don't have a financial relationship with them. And when this recording comes out, there's still time to actually join us at Peter Kim's conference in 2025. It's September 25th to 27th. It's called PIMDCON or Passive Income MD Conference, the physician Real Estate Entrepreneurship Conference. So I'll be there.
I'll be speaking on the entrepreneurship track. Austin and his team will be there as well. They're one of the sponsors if you want to attend. I'm pretty sure that there's still space and I do have an affiliate link for that conference, if you're interested, it's wealthymomd.com forward/p I M-C-O n all lowercase P I m D C O N. You can also attend virtually but we all know it's not the same and the energy of the conference is amazing.
Another conference I want to make sure you also know about is the Lead her Summit. It's Leadher Summit.com and if you actually use code Bonnie B O N N I E you will get, I think it's $300 off. And again, this is also a referral link. This is a conference for women. You do not have to be a woman physician to attend it. It's just think it's going to be a conference where you're going to meet lots of women doing amazing things.
We're talking entrepreneurs, CEOs, founders of big companies, pharmaceuticals. And it's really there for you to see what's possible out there and to hang out with like minded women. Also of note for Peter Kim's conference, you also do not need to be a physician. The vast majority of attendees are physicians, but you do not have to be. But it's definitely geared towards higher income men and women. Okay, here is my interview with Austin Dean.
Austin, welcome to the show. It's so good to be here. I appreciate you, you having me on. Yeah, we've been, this has been on the books for a while now because we're both busy on summer plans etc, so it's like finally here and, and I'm so excited to share you with my listeners. So before we get started, why don't you go ahead and introduce yourself who you are and your company, et cetera.
Yeah. So I'm Austin Dean. I'm the CEO founder of Waystone Advisors. We are a comprehensive independent financial planning firm that we're based out of Redmond, Washington. Been building this for almost 14 years at this point with philosophically kind of an anti traditional financial planning approach with more of a financial independence. How do we create cash flow and financial flexibility and give you more control to be able to enjoy being financially flexible now and not just when you're 60, 65, which I'm sure we'll talk about more later.
That's resonated with a lot of our clients around the country to the point where we now have 15 employees. We have clients in nearly 40 states and it's been a wild ride of helping people really rethink how do we do money. Yeah. And so you and I met at Peter Kim's Conference. Was that the one last year? That was the one last year. We'll be back there again.
Oh, yeah. So I'll, you know, at the time of this recording, I'll be seeing you in about a month. Yeah. So I am not anti financial advisor. I know that a lot of financial educators, I don't know what you call us, I don't think they're necessarily anti. But you know, it's. I think in the physician world it's kind of gotten a bit of a. I don't even want to say bad rap, but kind of like, oh well, you can just do it yourself.
Which I think is kind of hysterical as a key point just because we don't like it when patients do that. You know, it's like, well, we're the expert, not ChatGPT or Google and of course one should be financially educated. But I think they kind of miss the. What's the saying? Forest for the trees. Is that the saying? Well, anyway, so, and then, so from my point of view when it comes to.
So I did work with a financial advisor and again, I don't have anything against them. I've just found that they were very. A lot of them are kind of. And cookie cutter isn't even the word, but they, it seems like most financial advisors, and you and I will talk about this more and dissect it more, they're kind of like using what I call the outdated paradigm of work for 50 years, maybe the same job, and you put money away in the stock market in your 401k, maybe a Roth IRA, and then you'll have enough when you're 65.
And they do these compound interest calculators, blah, blah, blah, and that is blah, blah. And that is one way to do it. Right. But when I met you and we started having discussions, I was absolutely thrilled to know that our financial philosophies matched and really excited to meet to learn more about you. Because when people ask me for a recommendation, like there are a few that I do recommend in terms of like, I believe they're honest, they have integrity.
I don't know if they're worth what they charge in terms of after they fully get you. I think getting set up with someone get make, you know, getting you organized, especially as a cup if you're, you know, married or have a significant other that is worth its weight in gold. I've always just questioned like ongoingly, does it make sense to, to pay that fee for. I don't know, it just doesn't seem like they were doing that much.
Again, I'm not speaking for every financial advisor out there, but let's talk about what your philosophy is, because that's kind of what I wanted us to talk about. And I do mention, you know, I bring up your, your firm to other people who, when they say they want someone, because I have just found that the two financial advisors that I've, or maybe three that I've interacted with, like it's just stock markets, they don't really know anything about real estate.
They think everything else is like bad or risky. So anyway, we, I know you and I could talk hours. We're going to try to keep this to 30, 40 minutes tops for our listeners, but you and I could definitely talk about this for hours. So let's just start with that. How did you. Well, let's talk about what the philosophy is so people know what we're talking about and then we could talk about how you came to that and how that evolved into this company.
Absolutely. And I want to step in and say I have a lot of compassion for the doctors and professionals that have kind of shied away from the traditional financial advisory model. My experience, I mean particularly doctors or even tech high income earners oftentimes are, I mean probably doctors, even more targeted by financial advisors. But to, to put a little context before we talk philosophy, most financial advisors that I put in the position of being more traditional planning tend to be advisors that are, are more aligned with, hey, let's take your money, you know, in the stock market, let's diversify there.
And the entire plan is putting your money in retirement accounts, investment accounts, maybe we'll sell you some insurance policies. But really the goal is, hey, how can we have enough money in your retirement accounts in the market so that when you're 60, 65, we can start pulling from that and you can be financially free then, right? Philosophically. And to share a little bit more of our story is when I got into the industry, I was early 20s, wanted to create some credibility.
So I got a handful of designations. I have four, one of which is very recognizable. I'm a certified financial planner. I'm also a retirement income certified professional. And through that process of really diving into what is the traditional approach, I realized that so much of the common wisdom, the common teaching of let's maximum your retirement accounts, defer taxes, lock that money away. I didn't want to do, I didn't want to have my money in places that I couldn't actually touch without taxes or penalties until I was 60 or older.
So Me being me. That put me in a position of wanting to dive into. What are the different ways? What do the most wealthy do? I joke with our clients sometimes that the most wealthy don't get that way. By maximum their 401 and making coffee at home. Yeah, they do different things. They go out and they, they, they build businesses, they buy businesses, they acquire real estate and alternatives.
They become the bank. They invest in assets that are growing but still flexible, that they have more control over and over time. I built a philosophy around that where as a team, and this is, I think one of the more powerful things about our approach is it's Phil it's philosophy built. It's not, you know, one person doing magic wizard finance built. It's all of our team. When we interact with people, we figure out, hey, first off, what's your goals?
And then how do we prioritize helping you create more flexibility, more control, more leverageability of your money. And by leverage I mean not just debt, but just how do we make your money do more than one thing at the same time? And ideally a lot of our clients that's introducing the ideas of how do we use lines of credit strategically, how do we incorporate things like real estate and private lending and other, other, other tools that can be both a good diversifier but cash flow as well.
And a lot of people to start feeling financially flexible, I mean, as early as, you know, within a couple of years instead of having to wait a long time to feel the financial independence that they want to be able to have. I love that term financial flexibility because I think, I don't know, I don't know about you, Austin, but sometimes I feel like the term financial independence and freedom is like just thrown around a lot.
You know, I think yes, and financial flexibility is probably what most of us want in the, you know, in our prime working years, you know, because we're not looking to. Well, at least the people I know, they're not looking to just sit around and do nothing. I don't think doctors would ever be able to do that anyway. Sit around, do nothing. But we want financial flexibility. We want, we want to know that there are other ways that our money is coming besides our W2, you know, paycheck.
Okay. So if I can, if I can share, I mean the financial flexibility. Sometimes we'll even talk to clients about what we characterize as work optionality. So working with so many, so many doctors and kind of high income busy professionals is we found that oftentimes they'll come to us and they're feeling some version of burnt out without seeing an end of. Like, do we really have to wait another 20 years to be able to slow down and get off of this train?
But from a work optionality perspective, if we can create the financial flexibility, the cash flow assets that aren't locked up so that somebody can say, you know what, I'm now doing my job because I want to, not because I have to. I found particularly with doctors who oftentimes get into medicine because they are passionate about it, they think it matters. They end up actually wanting to stay in their job and enjoy it because they no longer feel trapped in it.
Which is a big deal. Yes, 100%. Okay. So I think people are already sort of understanding that we're not just going to talk about putting money away, you know, and then that's, that's how you, how you do it. So I'm trying to think how, or rather why do you think so many financial advisors, why do they pretty much only focus on the stock market? Yeah, I think it's a combination of training.
The industry trains people that this is how you save money, this is how you build wealth. The industry as, as well like regulators, the sec, you know, finra, those kinds of government entities also they tend to feel more comfortable with something more basic, something more retirement plan market centric. So it's, you have to be willing to get more creative and enter into a space that is a little more, I mean, in some cases gray, to be able to incorporate lines of credit and alternative investments like real estate and other things in that vein.
It also requires a lot more education. I think the average person, whether or not it's true, they have a general familiarity and they feel comfortable with, yeah, the stock market, I understand how that works. Everybody's doing it. I should put money there. But a lot of people aren't familiar with other types of assets and how those work and what are those risks. So for us, we found that we've had to just have a much more robust educational experience for our clients so that they have a better understanding of how do these pieces all work together and how could these, how could these actually support my goals.
Yeah. So. And going along the lines of, you know, the vast majority of people do know about the stock market, you know, have a 401k etc. It is kind of ironic how people think it's safer than alternative investments because that's kind of what a lot of us are. Well, a lot of my clients, I see, I see that they, the stock market feels safer. Yeah. But they can't really explain why I think it feels safer because everybody's doing it.
Right. It's kind of that confirmation bias. Yeah, yeah. I do think also that in the stock market, like, if somebody's doing it in a way to be more safe, like it's possible to, you know, put money into index funds or mutual funds or those kinds of things, be diversified and spread out your risk. Like, I think that's one of the big benefits of the stock market is that it allows people to have fractional ownership in businesses.
And as I mentioned earlier, the most wealthy, they, they build wealth by buying and building businesses and becoming the bank. The stock market is a way for the average person to have some exposure to the upside of successful businesses. Right. Yeah. And if you're investing in the stock market properly, you can have thousands of businesses. So if one of them goes out of business or even several of them, you.
You're not worried about losing all of your money. So from that perspective that, you know, if we're defining risk as not losing all your money, that is, that's a way. But on the flip side, as I think you're alluding to, when you put money in the market, you really give up a lot of control because you don't know what's going to happen. You don't know when there's going to be a new tariff that comes out or interest rates are going to spike or the inflation reading is going to.
Going to be different than people expected. And that can create a roller coaster ride in the stock market. The. Whereas something like, you know, like a private lending or even, I mean. Right. Kind of insurance policy or even certain versions of real estate, those come with a different risk profile. But also if done in certain ways, you can actually have more control and more flexibility than you might have with just having money in the market by itself.
Yeah. And then one thing I like to say, and tell me if you, if you agree or your thoughts on this is also the stock market. You know, sometimes people's emotions affect it too. Like collectively when there's a panic that's not based on, I don't know, a mortgage rate going up, or you could probably give a better example, but I think. You know what I mean, right? Yeah, yeah.
I mean, even look at like meme stocks. Right. So it's having done a lot of traditional planning and having a variety of designations, but also having done this for quite a while and integrated alternatives. I tend to say with the stock market in general, there's a lot of interesting, even like Nobel Prize winning research that says that the stock market in general is efficient. Right. But also we know that it's not always efficient based off the ups and downs and the emotions.
You know, things like the meme stocks and so well talked about the clients is that when we put money in the market, we understand that in general it's efficient, it's not easy to gamble and predict. But also we understand that sometimes there are inefficiencies because it turns out inefficient people interact with the stock market. Right. So we want to be aware of what's the right fit for the, for the stock market in a financial plan.
I tend to think of the stock market as being something where we want to be able to put our money in there, have it diversified in ways that we expect to have long term appreciation and then allow it to be a long term asset, not something that we're trying to pull money in and out of and constantly change. Yeah. It's funny, I have a family member who does not believe in funds and only buys individual stocks.
He's actually done quite well for himself. But, you know. Yeah, I mean, I, I absolutely know clients who have done that and I think that can be true. Something to be aware of is particularly if we're focusing on financial independence, if somebody's managing their own stocks and kind of buying and trading and doing those kinds of things, that can accidentally become a version of a job. So depending on what somebody's financial independence goals look like, there are I think, more passive ways to benefit from the market.
But I also, I mean, the more wealthy people are, the more money people have in the stock market, it becomes actually more advantageous in general, whether it's doing it on your own or having money managers to actually start doing individual stocks and bonds because that leans into when you actually own that stock or own that bond, you have more control over your portfolio of the buying and selling, Whereas in your ETFs and mutual funds you're commingling your money with other people's money.
So the end result isn't always fully in your control. Yeah. Okay, so we're definitely going to talk more about sort of how you and your firm sort of advise clients using not just the stock market basically, but a common question people ask, or rather the word that people always get confused by is the word fiduciary. So first let's define that and why people care so much about it.
Yeah, yeah. Fiduciary is absolutely. It's a word that I still think it's Just very funny sounding. But from a legal term, fiduciary means that you have to have the best long term interest of your clients. So the reason why that's important is there are for people who are licensed differently or don't work or own an RIA like we do a registered investment advisory firm, there's a lower version of client care called the best interest, which instead of what fiduciary is, is the long term best interest of a client.
The best interest one is in that moment, did it seem like this could make sense? Right. So somebody who's in a position of saying, you know what, you know, today, selling that person that thing that seemed okay, as you can imagine, that's a much lower barrier to suitability than fiduciary. And we take that really seriously for us, you know, before making recommend to people, we really want to know their, like help them define their goals, understand the resources, know their full picture.
So that when we're giving advice, whether that's, whether that's about the market or alternatives or you know, layering an insurance or you know, legacy planning, all of the above, we want to be able to say we know enough about your situation to know your risk tolerance, your goals, to say that, yes, we think this makes sense, not just now, but long term for where you're trying to go.
Yeah, so this is where it always tripped me up. I'm like, but anyone can call themselves a fiduciary technically, right? I mean, I mean if, I mean somebody in theory could be, could get in trouble if they call themselves a fiduciary and they aren't. So there are only a few ways to really be a fiduciary. So one, if you're part of an ria, like I said, the registered investment advisory firm, any advisor that's a part of an RA has to legally act as a fiduciary.
Additionally, anyone with a certified financial planner designation, also the c, you know that CFP requires CFP holders to also act as fiduciaries. So for, you know, for, for me, you know, I'm a double fiduciary in that sense, if you will. And all of our advisors are also fiduciaries because they're part of our independent registered investment advisory firm. Yeah, but would, so does this mean that we, someone could potentially interview a financial advisor and they're not like they'll, would they actually say I'm not a fiduciary?
Like isn't that basically saying like, don't hire me? I mean, potentially. I think it depends on what people want. Like if you're working with, you know, the 1, 800 number at Fidelity or Schwab or something like that, or even certain advisors that are, you know, aren't part of an ra, part of a, you know, a broker deal or something like that, The. It's possible for that person to not be a fiduciary.
The I, I do think that that is one of the, the very basic things that, you know, someone should at least be a fiduciary for you to want to work with them. Now, for us, like, we have a much higher standard when we educate our clients. We say, ideally, when you're working with someone, whether it's us or someone else, you, they, they should be somebody that you one, you, you trust them.
So ideally they're connected to you from a source. Whether, you know, that's part this podcast, whether it's a friend, a community you're part of, you want them to also be someone who is knowledgeable and someone who has, has the resources to actually act on, on, on that knowledge. So just as an example, if I'm the nicest person, you know, I'm super smart, but I'm working at a bank, I'm probably not going to be able to do the full scope of comprehensive planning that somebody who wants to do alternatives and be financially independent would necessarily need.
Right. The fourth, the bonus one, and this is where I think what we do is pretty unique, is ideally, you want the advisors you're working with to either be doing or have experience. People do the thing that you want to do. Right. So that, where the alternatives come in, that's where the alternatives come in. So it's, We've, I mean, we've, at this point we have, we have clients, even employees, who have experienced financial independence.
And you know, we have a track record of helping people actually do the things that we're doing. I personally, as part of our due diligence process, whenever we add a new asset or a new resource, I'll try it out first whenever possible. Now that's not necessarily going to be possible as we keep getting even bigger, but we try those investments. You want to negotiate special deals for our clients, even using lines of credit and other things, trying to create better options and better opportunities for our clients to do those so that we're not just an advisor telling people to do things, but we actually know what are the pitfalls and what's the best practices for actually implementing these financial strategies that are not necessarily common.
Yeah. And actually have some experience to boot. So you mentioned, you know, if you work with someone from a bank, I get like, for example, I know with Chase, if you have, if you become a private client, they have some criteria, I forget, like 100k, maybe cash with them or blah, blah, blah. They'll give you an advisor. And I know Merrill lynch does that. Some other. So are you saying those advisors are not fiduciaries?
Are they even CFPs? I don't even know what they are because I've never worked with one. I mean, most, most advisors aren't CFPs. And to be clear, like, some of the best advisors I know around the country are people who got into financial advising in their, you know, 40s because they wanted a job change, were super smart, and had a network, so they didn't need to get a designation.
Right. So I'd say designations you want to take, as somebody who has four designations, you want to take those with a grain of salt a little bit because they are valuable, they show a dedication to learning, but they don't. They aren't by themselves necessarily the indicator of expertise. Kind of like board certification. Yeah, absolutely. Yeah, absolutely. Yeah. I mean, to your point. Yeah. When you're working at Chase or Bank of America, they're going to send you to Merrill Lynch, Morgan Stanley, you know, those different places, those advisors aren't necessarily fiduciaries or, you know, certainly not, you know, necessarily CFPs.
I say somebody who wants a more traditional approach of just diversify my money in the market. That could work. But those are, you know, those are wirehouses. There are more. Those are what I would characterize as traditional financial plans. So they're not going to expose you to the kinds of alternative assets or creative strategies for being financially independent faster that we would typically do to our clients. At least in our, in our experience, they would.
Wouldn't. And certainly from knowing advisors that have worked in those types of places that are, you know, large, they act more as employees. They don't have the flexibility to be as independent in terms of finding resources for the clients they're supporting. Yeah, no, that makes sense. They're. It's like they work for Maryland, so they kind of want you to invest with, they plan and they use the. And they implement and.
Or sell the resources. The. Merrill lynch says this is what we're doing. Yeah, yeah. Okay. I mean, that. That kind of makes sense. Okay, so let's talk about what your investing philosophy is. We've, we've kind of like, you know, talked about it. Exact, you know, talked about it. But let's Sort of dive a bit more into why are you. Why are you someone who's passionate about alternative investments?
Why not just do the stock market compound? Interesting. Yeah, that's a great question. As far as the passion is, I've seen it work. One, I've seen it work in my own plan. I had the benefit a few years ago of hitting a point where we had enough passive income, and if I wanted to, I could have sold the business and sailed off in the sunset and had 500 to a million dollars a year passive income.
And I'd say that that for me was a really powerful moment of saying, okay, like, now I have work optionality. I can choose to continue to do this because it matters, because I enjoy it, because I want to, not because I need to. Which was huge. And over the past 14 years, particularly as we've built and gotten more independent, added more resources, and been able to really implement our philosophy for clients, we've seen people actually experience.
Experience financial independence or in a lot of ways, we have clients who even starting to see a path towards things feeling different or having some additional cash flow that can radically change how they're feeling and how much they enjoy the job and how they even how they interact with their family because they're less stressed. Yeah. So I think that creating. Helping people create financial flexibility, I think it has the potential to change not just them, but change how they interact with their families, their communities.
When working with doctors, having seen this so many times, the doctors that feel financially flexible feel like they enjoy their jobs more, are going to interact better with their patients, they're going to take more time, diagnose better. In theory, I think even helping the doctor community, as an example, feel more financially flexible, I think has a ripple effect much further than just helping doctors. Yeah. Just helping them have more non.
Non. W2 income. So that naturally leads into. Okay, so if you want financial flexibility sooner than 65 or 70, then would you say that if that's what someone wants and they have, let's just say, you know, W2 employed physician. Yeah. Does that mean they must consider alternative investments? How do you explain that to your clients? Yeah, I don't think they have to, but I do think they need to consider how much of what they're doing is really more traditional planning versus not.
So that goes to kind of reiterate our financial philosophy. And I'll dig into that question a little bit more, Bonnie. But I've really realized over the years that at the core, we want to help people create and build assets that Give them more flexibility and more control. And ideally that also means teaching them how to use lines of credit, have their money move in different places at the same time, but also creating cash flow.
What I found is in the traditional model, and this was, I mean a concern that I had, that I found resonates is, is particularly with doctors. Doctors work really hard, they put their heads down, they go through, through medical school residency, they get done. By that time, they're like, okay, I just need to pay off my student loans, I need to save. They start max funding their 401ks, doing all the things that are the traditional common wisdom to do.
And then by the time they look up, you know, from, from they realize, man, I have, you know, I have a million dollars or $500,000 saved in this account, but I'm, I'm still 20 years away, 10 years away from being able to actually access without, without penalties. And when we get to step and we could say, you know, maybe we should rethink where you put your money. Alternatives can certainly be a powerful tool.
But even putting money in places that like non retirement investment accounts or exploring certain types of life insurance policies or just other things that you can access that are still growing without having to wait for a certain time period or age and without penalties, that alone can start to create flexibility that people don't have when they follow a more traditional process. So you said a few things that I know people, their ears might have perked up because you've used the term line of credit a few times and then you mentioned insurance products because just like the word fiduciary.
Yeah, anything that sounds like whole life insurance, that's gotten a really bad rap in the physician community to the point where I just feel like it's just like automatic, they can't see, like automatic x, that's bad, etc. And so when people ask me for my opinion on it, like I, I'm very upfront, like I don't think it's bad and I explain why it's gotten a bad rap. I mean, you obviously can explain it a lot better than I can.
So actually I don't think I've ever had a conversation on what whole life insurance is, which we're not going to cover in our short time. But can you just briefly speak to just maybe one specific example of why someone would use a line of credit, which is, you know, debt. Because again, we're sort of all, we're all conditioned. Debt is bad. And then about whole life insurance, because I try to educate My clients, like wealthy people, have whole life insurance and they're not done with their money.
I mean, I'm speaking, you know. Yeah, yeah, these are, yeah, I mean, these are great points. And absolutely. The life insurance is something that is complicated. Like the. I like to joke with our clients, especially in the real estate space. You know, we all know a realtor who, you know, barely graduated from high school and then they're selling the same houses as that same realtor we know who does the multimillion dollar, manages the syndications, does the things, and they have that same license.
But one person who's selling real estate doesn't know what they're doing. Doesn't make real estate bad. In the same way that, you know, as us being independent, comprehensive planners, like, we use insurance as a very specific tool in a way that's different than, you know, not to pick on, you know, Northwestern Mutual, but some kid in college who had an internship and was told to sell things he didn't understand to his family.
Right. The. To maybe put in a different context, I'd say, and I'll explain how this fits in with lines of credit and leverage in those pieces. But life insurance, you know, going back, you know, 150 years has it started out as a tool for both protecting communities, but also the design was for wealthy people and sophisticated investors to be able to grow and pass money on, tax efficiently.
Logically, anything that is designed for wealthy and sophisticated people have multiple levers that you can pull and adjust that if you don't know what you're doing, you can create something really bad. And if you know what you're doing, you can create something really valuable. So I'd say the majority of the life insurance policies me and my team review that people already have usually are not designed properly. But on the flip side, a lot of our clients, they'll actually use life insurance as a tool to be able to say, hey, I have this tax free asset that's growing fully uncorrelated to the market that I can borrow.
Because if we design it right, it's incredibly low risk. We can borrow 95% if we want to, and we can use that to go invest in that short term rental property, create cash flow, get those tax benefits while still having life insurance protection, still having tax free growth. And now our money is doing multiple things at the same time. So that's where it really, it really depends on someone's situation and goals.
Which goes back to, I think a philosophy beast we haven't discussed is we never want to recommend Something that. Before we understand what are your goals and where are you trying to go? Because every financial tool has a. Has a purpose and a reason. But we. We. Until we know where do you want to go, we can't say, hey, this tool here makes sense because of these, you know, these things you said were important to you.
Yeah, no, it's such a good point, because people will tell me, like, do you think I should invest in real estate? And I always say, well, what are your. What are your goals? Because I think a lot. I'm sure you see this to a lot of people. My clients, you get kind of stuck into, well, I should be doing this. I should be doing that without stopping and be like, well, what are my goals?
And I actually have. I actually find. I mean, some of my clients know, a lot of them don't really know actually what their goals are. They just know that maybe they want to work less, that they want to be more. You know, I work with mainly physician moms, so a lot of it's, you know, I want to spend more time with my kids, you know, things like that, and be able to pay for college and, you know, retire comfortably.
And defining what that is, that is, is also important. And so I'm sure you see the same thing, right, all the time. I mean, I'd say probably, you know, nine. Nine out of 10 people that come to us don't really have defined financial goals. They, to your point, they have an idea of, I just want to not feel stuck in my job, I think. Right, yeah. And we have the opportunity to say, okay, great.
Well, let's define that. Let's see, like, how much money would we need? When you're no longer stuck in your job, what would that allow you to do? I mean, I still remember having a conversation a couple years ago with a. With a doctor, big surgeon, making a bunch of money, but working for a hospital. And he said to me, I make a ton of money, but I don't have the flexibility to walk my daughter to money, spend school in the mornings if I want to.
Right. And that just broke my heart. The. That's where I was. Like, this is the kind of thing where if we can create cash flow, if we can create more flexible assets, you know, someone can enjoy that, you know, being a surgeon, do those important things and say, you know what? But I'm not going to accept that shift because I don't need. I don't need to have all the money that you can give me.
Right. More negotiating power, basically. Exactly. More negotiating power. Because, because you have the control to be able to. I met some other clients similarly. They're, I mean, fantastic, fantastic couple. They're in a position of thinking about starting a family. And they were like, we've done the real estate thing, but we don't want to invest in more things that are going to create more of a job because real estate's great, but there's always some version of having to manage either the real estate or managers.
And they said with the resources we have here because, you know, we'd help them set up insurance policies and investment accounts and some lines of credit. Like how do we create an extra year, four to $5,000 a month so that we can be able to work a little bit less once kids come so that we can really enjoy that part of life and do that intentionally. And we were able to use some of the tools we'd set up for them, blend in some more cash flowing, centric alternatives.
And within three to four months they had that cash flow. And it's those kinds of stories that it's more often than people think that we could help make that kind of very real, tangible change within, you know, three to 12 months. Just people don't know what tools and what resources they have available to them to make those kinds of shifts. Yeah, yeah. I mean, a lot of it for sure is, is education.
And I think people are seeing, you know, I feel, I think, you know, myself, Peter, lady and Kanji, you know, we've done a great job sort of exposing people to just not just the stock market. And so I like that there is a greater awareness, there's still a lot of fear around real estate. And real estate obviously is a big term. It's not just one kind as, you know, passive, active, et cetera, et cetera.
So because people often ask me, you know, because I have a financial, I would say foundational financial literacy course and they ask me if they're going to learn how to invest in real estate. And so I have to explain that that is like literally there's volumes of information in that topic alone. There's no way I could teach, you know, one, even one specific way of doing it. I introduce it so they understand why it might be an asset to consider.
But just like anything, there's, there's a bit of a learning curve. And it sounds like you help your clients, you, you explain why, let's say investment A is in line with their goals, but you define, you make sure they have goals first before you recommend anything. I'm guessing. Correct? Correct. That's the first part of our process. When a client wants to work with us, we have initial discovery meeting where we'll say, hey, let's take 45 minutes, talk about our philosophy a little bit deeper, get know your goals, high level, help you define them, your resources, see if this is a good fit.
But if they actually from their transition into our, what we call our wealth design process, the first tip is saying, hey, we're really going to help you define your goals so that we have that, that marker so that every time we have a financial decision we're trying to make, we have a lens for using it. And that lens is your goals. Yeah. Which is a big deal. I also want to say it's a, I mean you mentioned you and Kenji, you know, Kenji, Lay and Peter and it's, I mean it really has been an honor like because of our unique philosophy to become, I mean me and our team really just be the trusted advisors for, for so many of the Dr.
Communities that are looking for a non traditional, a different way to, to do planning. Yeah, it's a. We, we take that really seriously because we really do think that that partnership. There's a lot of trust that's put in us. I mean when they're talking to you or even Kenji and Latey oftentimes like they've given me permission to, when we're meeting with clients or when our teams meet with clients to help them understand is, does real estate make sense for you?
Like is that, is that the risk you're looking for? Are you looking like is, is the end goal real estate or is the end goal cash flow and financial independence? Yeah, and sometimes those things are the same and sometimes they're different. Yeah. Yeah. I think, you know, I'm just thinking of like sort of big takeaway points from this episode. I think one of them, and I, I say this all the time is like, it's just really important to know what you want, your, what your goals are and they can change.
So like, I don't, I think sometimes we get afraid of like, well, I don't want to set these in stone because my goals, in my experience with the types of clients I work with, they usually, they usually change sooner rather than later and they become bigger goals. When I say bigger, I don't, I mean bigger amounts of money, but not just because of that, but just because they really start to see what else is possible in terms of how to live their life and so that they dream bigger, I think is really probably the best way to say it.
But, and then having someone like you and just education that if you want that financial flexibility, you don't have to wait till you're 70, you know, there are ways to do that sooner and, you know, let's talk about how that can happen. I'm assuming that's kind of how it works with your, with your clients. Yeah, I think, I think for the right person, much sooner. I mean, with clients all over the country and having done this, we have hundreds of stories of people having their, you know, having their financial check trajectory change.
I mean, even as recently as, you know, two weeks ago, I had a review meeting with some clients that we were doctors, but they're in tech space. And I mean, for those who aren't aware, like, the tech space over the last couple years has been a very volatile, am I going to keep my job? Am I not type of space? We jump on that meeting and one of the members in that couple said, hey, because of the things that you've allowed us to do, I'm actually transitioning into financial independence now because we don't need the money, we don't need me to go back to work.
I'm ready to take a break from that roller coaster. And that's. That felt very, very fulfilling for me to say, yeah, like this, we, we've changed their trajectory where before it was 15 to 20 years and now it, you know, it took us two to three years to get them to feel like they could think about money in a different way. Yeah. Awesome. So these are going to be.
These might be slightly annoying questions because I know there's no one size fits all, so. And you can answer it how you want. Do you generally advise? Okay, well, first of all, are most of your clients, would you say in their early attending years or sort of mid career? Do you. Yeah, I tend to think that we can help anybody. So we, we made a conscious decision. So me, and I guess by extension my wife, even though she doesn't run in the business, help me run the business, made a conscious decision years ago as a firm to have what we characterize as relationship minimums, not money minimums.
Because we hit a point where I was like, hey, to be able to expand, we need to be willing to invest in hiring advisors, hiring staff, training so that we can help more people while I continue to do more CEO, build the business, find more resources, work, or we need to set minimums and say, you know what, you have to have 1 million, 5 million, 10 million to work with us.
And our goal has always been to provide Non traditional advice to anybody who understands that this is a partnership that's going to require, you know, learning new things, unlearning things you thought you knew. So with that long term relationship mindset, I'd say even somebody who's just coming out of, out of residency, getting a new job, we might not be able to do as radical things with them because their cash flow might be going towards paying student loans and trying to buy a home and those kinds of things.
But we can help them put the pieces in place so that they will be in a much better position. And for us, even if we're not necessarily making the same amount of money, we would if somebody came to us with several million dollars and you know, for you know, middle of their career. Because reviewing this as hopefully we're working with our clients for 10, 20, 30, 40 years.
Right. It's. We think that we can create a win win by helping people have changed the trajectory of what they're doing. Yeah. So I was asking that mainly because do you have an opinion on whether new attending should pay off their loans rapidly? What I mean by rapidly I mean, you know, paying them off within three to five years versus whatever the default 10, 20 year plan. I'm just curious.
I don't think I've ever asked you this question. No, this is a great, this is a great question. And to your point, you know, I got to add that obvious cat. Everybody's situation is different. In general, I'd say it depends on the interest rates and the guys cash flow concerns. But I would largely say if the interest rates are low and you know, low enough, you know, sub 7, 8% that I'd say it often makes sense to not to start building other assets first.
I mean at this point in time this is, you know, I didn't have nearly as many student loans as somebody who went, you know, through the full spectrum of, of becoming a doctor. But I, I still have student loans that I intentionally don't pay down because they're low enough interest and I can use my money better in other places. Yeah, so that's kind of my philosophy too. So why do you think a lot?
There's a lot of people who think you should pay them off quickly. Yeah. I think that because financial planning isn't just about math, it's about emotions. Right? Yes. Which is why the goals as the lens is so important because there are absolutely times where we're talking with a client and saying hey, the math says you should do this but not paying off that loan or, or not Making that a change that we know is not actually mathematically as.
As valuable. That thing is keeping you up at night. And that is a non mathematical but real concern. So being able to work with somebody to say, you know what, maybe we give up. What is the optimal way to build in exchange for giving you. Allowing you to sleep better at night, giving you some peace of mind. Yeah. I have a few clients who worked a bunch of extra shifts to pay off their loans, thinking they would feel better, only to find that they're still working those extra shifts afterwards.
So. Because there's, there's a, you know, there's a lot of people out there who think that once they pay it off and, you know, get that burden off, that they'll feel better and it'll be easier financially. But they haven't built assets, so they're. They still have to work. Yeah, you know, I mean, that's exactly it. Bonnie. What I was going to say is, is when you pay off your student loans, but if you haven't actually created any wealth along, along the lines, you're still technically trapped in your job.
You maybe have fewer expenses, but you don't have the ability to slow down if you don't have other things that are creating that financial flexibility. Whether that's cash flow. Exactly. Yeah. Whether that's just non retirement account assets that give you the option to be more flexible. Yeah. So. Yeah. Because there's a term I'm sure you've heard, live like a resident for five years to pay off your student loans.
And so I kind of like to flip it. Or you could live like a resident to build assets. Can you imagine, like if you did five years of that, you just be in a completely different position in five years versus someone who paid off their loans only. Yeah. Yeah. And it's not black or white. Right. It's not like you have to do one or the other. But I, I feel like when I was first starting out in this space, I don't know, five years ago, that was sort of like the standing philosophy of the time.
I don't know if that's changed in the other circles. I just. Because I'm not in them anymore. But yeah, that always. That's something I just like to tell people and they're just kind of like they never even thought of any other way. Yeah. I mean, the conversation that our team occasionally has in that situation, not as much anymore, but I remember whether it's student loans or even people who want to pay their mortgage off faster than they.
Oh, gosh, we'll often say, hey, like what if we, if we save money in places that aren't trapped so non retirement accounts, let that build. There's a decent chance that you'll be able to, if you get five years from now, you'll probably, if we do it the right way, hopefully have more money than you would have otherwise. And if at that time you're like, I still want to pay off my student loans or still want to pay off my mortgage, you could.
But nearly always our clients get to that point where like, I understand why you told me not to do that. Yeah, yeah, I know. I have a friend who paid off his mortgage. And anyway, that's a whole other story. Yeah. And I'm not saying that's like bad to do, but yeah, I'm pretty sure he only has money in the stock market too, so. And he's still working harder than ever.
So part of me is like, I should give him your number. He wants to talk. I mean, our team would love to help. It's my wife, you know, of course, has been hearing me talk about nontritional planning for 14 years. Right. So she'll occasionally be like, I talked to somebody who has their house fully paid off and she's like, if they did a cash flow refinance and they put it in some of those cash flowing assets, they could actually have a lot more money and leave a bigger legacy and do some other cool things.
And I was like, you've been listening to me, honey. Yeah. Yeah. So, okay, so my second, the second thing I want to talk about was, and this is also a little different than the norm is like what is with people and their fanatical goal of owning a house? Like what, it's in the culture, it's societal that like they should buy a house asap. And I just, my personal opinion is the landscape's different now for, for, for buying a home now that I live in Tampa hurricane country, like I have zero desire to buy.
And then the, the long term, Florida is like, oh, we've never seen a season like this. Last year being Helene, Hurricane Helene and Milton. And I was like, well, I don't think it's going to get better. So anyway, that, that sort of aside. Yeah. Yeah. What's your, what's your philosophy on a newer attending just out of residency and they want to buy? I mean you're not obviously anti owning a home, but like you can see how I think it can be problematic, especially now that doctors don't usually stay at their first job very Long.
Yeah, yeah. The. I mean, you're right. I mean I, I own my own home and I'd say the, the culture issue around owning, owning a home I think goes back to some of that same things of financial planning. Right. Is math and emotion. Historically, historically, owning a home has been one of the major indicators of long term wealth building. And two, there's also an emotional like a pride of being like, this is mine, I own this.
Right. The. But, but that's where if you, you know, if you're willing to look at things and be kind of what we characterize internally, it's like relentlessly curious. Like does that make sense? Which is a lot of how we created the non traditional approach we have is you find some of the things that you're alluding to of are there reasons to not. Right. Because it's a, it's possible to invest in real estate or in other assets without having it necessarily be your own home.
So if we use the lens of what's going to create the most flexibility and control for me and my family for someone's situation, particularly to your point, an attendee who's attending who might not stay in that job for long term and might change and move to a different place, building other assets that are more. Still building assets that are more flexible are going to allow those changes to happen without worrying about, man, do I have to sell my house first before I can move to that new job or other things.
So it's going to sound like we're beating a dead horse at this point, but it really comes down to somebody before they buy a home, before they make a big financial decision, knowing what are their goals and, and prioritizing, will this create the flexibility and control that I want to be able to have the future that I want for my family? Yeah, you know, it's becoming a buyer's market at least here in Tampa.
And it's, it's, it is very tempting because just, you know, having moved from northern New Jersey, very high cost of living area, although this is considered medium and the, the locals who have been here for a long time aren't happy because the Tampa, everything's just been going up and up here because so many people are moving here, which drives, you know, the price. And then it's like, well, what do I, what do I want in a house too?
Right? Because there's, you know, the, the bigger the house, the more, the more you have to do for upkeep. Right. So. But yeah, I can get something really nice for 600k. I probably could spend even less if I wanted to and still get what I, what I want. And so, and then it's like yeah, because I think right now buyers do have a bit of an upper hand.
You know, things are not moving fast right now. So. And back to your point about goals is like there's just a lot of balls of up in the air about like, well, we don't know where we're going to land with like you know, Jack's school for example, location. Because that, that's, that affects, that's you know, when you have a family that is a huge driving is a huge factor.
Where do you work? I can work, I can live anywhere. So it doesn't matter. Yeah. Where does the kid go to school? Right. And so but yeah, it's hard not I'm finding myself getting a little like sucked into oh but it's a good time to buy and I could negotiate and all that stuff. But then also I also have this fear of being trapped and to me owning a home feels like being trapped to me anyway.
So it certainly can be. I mean I remember I don't know, seven or eight years ago having a, having talked with one of the kind of the real estate specific mortgage lenders that we work with and we're both talking about, hey, like for someone especially in their early stage of career, if they, you know, if they don't have kids or they are having more nomadic lifestyle, investing in rentals or alternative investments can actually be a more effective way than owning a home because you're creating something that's building wealth whereas owning a home like there is a certain, you know, real estate goes up over time in most places.
Most of the time you have debt pay down, there's some value to that. But it's not explicitly an investment unless you know that you're going to sell it in the future or potentially try to rent it out. Yeah. And that's an. And you said earlier about emotions. Yeah. Owning a home is a, mainly an emotional purchase for most people. Yeah. Yep. So yeah, I'm sure you know, you know, lady and Kenji, they didn't own until relatively recently.
And I don't know if people knew that they were renting because they were busy building their real estate portfolio and their business and they only bought what a year or two ago in Puerto Rico. Yeah. I mean and that's a great example of them, you know, still taking advantage of real estate as a wealth building tool without it having to be their home. Yeah. Which once again is not good or bad.
Like, I own my own home. I have four kids. You know, we needed a bigger house. Actually. I work from work, work from home. This is my home. So I, It's a lot of value to that, but it's, it's. There isn't, to your point, a specific path that everybody should do this every time? Yeah. Okay. So is there anything we haven't said that you wanted to say or wanted people to know?
Yeah, the. There's always more to talk about. I mean, I think, you know, we, we alluded to a handful of different strategies, our ability to, to borrow. I appreciate you asking questions around. Hey, insurance pros and cons. The. I would say that anybody who wants to have a financial independence, non traditional approach is someone I would invite to say, hey, be willing to be open to being wrong or being open to things different than you thought they were.
A lot of how we've gotten to the point of being able to me and many of our clients be financially independent is by saying, hey, let's poke at that common wisdom and ask, is that correct? And if it's not, what could be different? And if somebody's willing to have that mindset, that's where I would lean towards whether it's us or someone else. Although I do think what we do is very unique in that space.
Someone who wants to have a non traditional approach to financial planning have the option to be financially flexible sooner. I would encourage people to really dive in, to find their goals, prioritize finding a really good team, having a mindset that's a shift of, hey, I'm willing to unlearn things that I thought I knew and learn new things, be curious. And in that kind of situation, I mean, certainly if someone wants to work with us, but even just having that kind of mindset, I think you could find that financial independence could be closer than you thought it was.
Yeah. Awesome. All right, so what's the best way for people to reach out to you and your company? Absolutely. The, the best way. There are a couple different ways. One, we do have an intake form on our website. So someone reaches out, that'll go to our team. Our team will follow up. You can always email our team directly at infoaystoneadvisors. We have our, what we call our client advocate team, who they, they monitor that inbox and they're fully in charge of making sure that whether it's current clients or new clients that they reach out and coordinate, making sure they're connected with the right advisor or right member of the team to help have those conversations and support their financial plan.
So I'd say the easiest way website or email us at [email protected] yeah, and that's your website, obviously. Waystoneadvisors.com and we'll have that in the the show notes as well. Okay. Well, I'm so glad we finally made this happen. I feel like we scheduled this like three months in advance or so. It was a while ago. Yeah, just finding time on our, on our schedules and also I was away for the summer, so.
All right, well, cool. I'm so excited for people to listen to this and I'll see you in a month. That sounds great. I'm looking forward to it. Thanks for having me. Bonnie hey there. Thanks so much for tuning in. If you loved what you heard, be sure to subscribe so you don't miss an episode. And if you're listening to this on Apple Podcasts, I'd love for you to leave a review.
Reviews tell Apple that this podcast is, well, awesome and it will help women find this podcast so they too can live a wealthy life. And finally, you can learn more about me and what I do at Wealthy mom md. See you next week. Disclosure Waystone Advisors, LLC is a registered investment advisor with the U.S. securities and Exchange Commission. Waystone Advisors provides investment advisory and related services for clients nationally.
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236: Student Loan Shake-Up: What Every Physician Needs to Know Now
Are your student loans set up for success—or silently sabotaging your wealth?
This week, I’m joined by Olympian-turned-financial-planner Lauryn Williams to unpack the major student loan changes that could impact you—especially if you’re a woman physician navigating PSLF or IDR plans.
We dive into the newest repayment options (like the RAP plan), who's most affected by these changes, and why staying on SAVE could cost you more than you think. Plus, Lauryn shares how she helps clients avoid six-figure mistakes with one powerful conversation.
👀 TLDR? If you’ve got loans and haven't reviewed your plan lately... now is the time.
What You’ll Learn:
- Why the SAVE forbearance is ending—and what to do ASAP if you're on it
- How the new RAP plan compares to existing repayment options
- Why future med students could be hit hardest (hello, borrowing caps)
- What changes are coming to PSLF (and what’s staying safe… for now)
- How to avoid missing out on forgiveness by switching plans too late
🎯 Book your discounted consultation with Student Loan Planner: wealthymommd.com/slp
Welcome to the Wealthy Mom MD Podcast, a podcast for women physicians who want to learn how to live a wealthy life. In this podcast, you will learn how to make money work for you, how you can have more of it, and learn the tools to empower you to live a life on purpose. Get ready to uplevel your money and your life. I'm your host, Dr. Bonnie Koo.
Hey everyone. It's been a while. I've been away for most of the summer. I will definitely talk about that in a future episode. But I wanted to bring in one of my friends from Student Loan Planner. If you've known me for a while, you know that this is the consulting company that I always recommend my clients who want to make sure they are on the best repayment plan possible for their federal loans.
We're talking about federal loans. Private loans. Well, they're private and subject to whatever terms you sign with the bank. We're talking federal loans. There have been so many changes since the pandemic and we have some even new changes thanks to the big beautiful bill. And so the big beautiful bill had lots of things, but it had some new verbiage about student loans. So that's why I want to bring in Lauren Williams from Student Loan Planner to talk about that.
Now, it's a lot of information, a lot of acronyms. And so I don't want you to get too lost into the weeds. If you get lost, first of all, it's okay. That's why people like Lauren exist. And this is why I always recommend working with someone from his team. If you want to make sure you understand your student loans and you want to make sure that you are on the best plan for your current situation.
And so when you use my link to book a call, you actually get $100 off and you actually get an additional, I believe, total of 6 months of email follow up. So after you have your consultation with them, you can still reach out to them with questions that you might have. And so to find out more, go to wealthymomd.com SLP those are the letters SLP for student loan Planner.
So we're going to talk about what's new with this new bill, what to expect, who needs to pay attention, who needs to maybe reach out to someone like Lauren or another team member. And even if you don't have student loans, if you know someone who is about to start college, start medical school, this is also information about future borrowers as well. So tune in. And again, let's welcome Student Loan Planner.
Welcome to the show. Lauren, so good to be here. Ready to talk all things student loans with you today, Bonnie. Yeah, I'm excited to meet you. I'm surprised our paths haven't crossed before. Since I've been, I've known Travis for, oh gosh, it's been a while Now, I think 2018, 2017, something like that. So I've known. Wow, so you've been around the same amount of time as me. Yeah.
I can't believe we haven't crossed paths. I know, right? So I wanted you on the show because student loans have been changing like so rapidly. I mean, during the pandemic it was just hard to keep up with all the things that kept getting passed. And a lot of things have sort of calmed down in student loan world. But now we have a big new, what is it called?
Big beautiful one big beautiful bill. And there's some student loan parts of it. And so I wanted you on the show to kind of, so we can update everyone on sort of what's going on because I know a lot of my clients feel like there's nothing to do now or they see little snippets in the news and they get worried. People in training. I know some of my listeners are in training.
They might be medical student or a resident. So I definitely want to address, you know, that population as well. Is PSLF going away? I'm sure you've been getting all these types of questions, so we're going to try to cover everything that you think my listeners need to know. And also obviously you've been working with people on their loans and so you've been seeing what they've been asking or you've been seeing what's been coming up.
So I'm so glad that you're here and I'm so glad that there are people who are experts in this area because it is a lot to keep up with. So why don't you go ahead and introduce yourself? Absolutely. So my name is Lauren Williams. I am a four time Olympian, the first American woman to earn a medal in both the summer and the Winter Olympics. And, and so you're probably already thrown off because you're like, wait, we just said we're getting ready to talk about student loans.
So that was my previous life before I became a certified financial planner. And I bring it up to say that I became a financial planner because as a professional athlete I tried to hire a financial advisor and didn't know there were different types of financial advisors out there in the world. They are not all created equally. Did not end up in the hands of someone who had my best interests at heart and made a lot of financial mistakes along the way.
So that led me basically to life after sport, wanting to be able to help other people organize their finances because I didn't feel very financially organized with the. And I ended up hiring a couple other people. And that also didn't go well. So I was like, what can I do? I want to kind of be the same. The change I want to see. I opened my own financial Planning firm in 2016 and the very first person that came to me that was not a friend or a family member had $365,000 of student loan debt and about 150,000 of income.
She was a single woman living in Michigan. And she was just like, the cost of living is not high here. I thought that when you it to six figures, life was going to be better. And I just feel like I'm throwing everything toward my student loans. And I was just like, oh man, I don't know what to do to help her. So I went down this rabbit hole of like the Internet and trying to learn because the CFP didn't actually teach us that.
All the. For all the information I got with all these certifications, that was the one thing that I didn't have any real expertise in. And as I started to learn ChatGPT, this is pre chat back in the pre chat TBT days, prehistoric times, you know. And so I went down this rabbit hole just to help this one person and realize how complicated it was. And despite having financial expertise, it was hard to kind of make ends meet and understand what was going on.
I was like, how is the average person doing this? So I kind of got addicted to student loans via that. Ran into Travis, who is the owner of Student Loan Planner, and he was like, gosh, you're as passionate about student loans as me. Like we should work together. And fast forward. I met him in 2018. Here I am in 2025 still working with Student Loan Planner, where we help people in just 60 minutes out their student loan plan.
Because no student loan plan is equal to your your peers. There are no two that are alike. Yours needs to be customized based on your particular situation. And it, it brings me great joy to be able to do that for people. Yeah, I mean, I've been sending people to Travis and his team. You've probably worked with some of my clients since basically he started because it is a complex topic and there are so many people are eligible for forgiveness and they don't even realize that they are or.
And even if you're not, at least you know for sure now that you've, you know, done your due diligence. I had a client actually a year or two ago. She was, she was older and had like $20,000 in loans. So she. I'm not even sure why she made an appointment with, with. I don't know who was on her team, but I guess maybe I said something and it made her think that maybe she was.
And then she got those $20,000 forgiven. And that was, I mean, that was pretty cool. It's so awesome. Like I said, this work has been extremely gratifying because there's so many different pieces of the puzzle and so many things people don't realize. Same vein as what you're just saying. I had a gentleman the other day, he reached out, he was getting ready to use all the proceeds from selling his home to pay off his student loans.
And he was like, I just wanted to double check before. And thank God he did because he was eligible for immediate forgiveness as well. And so it can literally be life changing. That's not every story. You know, sometimes it's like you gotta pay your loans, sorry to tell your student loan payments going up, or this is your particular path. But not knowing what to do, not knowing how to optimize based on your particular situation can cost you tons and tons of money.
In this case, it would have cost him like $350,000. That's crazy, right? Yeah. Do they ever pay you back if you over. If you overpaid? Just curious. Only if it's pslf. So if you're over the number of payments and you're actively making payments, they will refund you, but in general, no, they will not refund your money. I'm glad I asked. Okay, so first of all, we're have to talk after this because I want to hear all about this Olympic gold stuff that you've been talking about.
So we'll hop the circle back to that later. Okay, so student loans. So there's been a lot of changes with student loans, specifically repayment options. So can you tell us about the SAVE forbearance and define it? Because people are like, what are they even talking about? The save forbearance that ended on August 1st. And what does that mean for borrowers? Yeah, SAVE is the biggest thing that has people kind of up in arms right now, really nervous.
So SAVE is a payment program, an income driven repayment program that about 8 million people chose during COVID President Biden was rolling out all sorts of different programs, waivers and different things to try to help borrowers and try to regroup the department of Education and get things back together. And one of them was save. It was a payment program that was going to give people a much smaller payment than any other income driven plan.
Well, the opposing party said, nope, this is not lawful. They went to court. There has been an injunction placed on the SAVE plan. And as of either June or August of last year, depending on what type of loans you have, if you are on that save program, your loans went into forbearance and you've not made a payment since. Well, they decided that as of August 1st of this year, that interest was going to start to accrue on anybody who had those loans sitting in, say forbearance.
So it's basically like they've been sitting on pause for a whole year. No harm has been done to you. You haven't been earning any credit toward forgiveness, but you also have not been accruing any interest. And so people have just been like, I'll hang out here and wait to see what happens. Well, now they're like, nope, nope, nope, you can stay here if you want on this forbearance, but interest is going to start to accrue and people are like, oh my goodness, I can't let the interest accrue.
I don't want my balance to go up. And so now everybody's like, what do I do? What do I do? And the right answer for most people is to get off of this safe forbearance. 1. They said if you're a physician, a lot of you are eligible for pslf. And if you're going for pslf, you sitting on safe forbearance is not helping you get any closer to that 120 payments that you need.
If you're just going for regular forgiveness, which is usually 25 years on the SAVE program or some of the other income driven repayment programs, you're also not earning any credit toward forgiveness. So now it makes sense to make a decision on like what do I need to do, what other payment plan can I choose so I can continue on the path toward forgiveness? Okay, but it sounds like in general you probably shouldn't stay on the save forbearance anyway.
I would say yeah, there are very few people that should stay on the safe forbearance. I would say if you're in a big like financial crisis. I talked to someone recently, had $40,000 of credit card debt. Their parent was ill. So while their income Was, you know, such that they would like they could warrant them paying off their loans. Their particular, you know, situation right now was not such that they could even be able to pay them.
And so I recommended that she stay and save forbearance for the time being until she can, you know, rectify some of the other life matters that she has going on instead of having to worry about a student loan payment on top of everything else. But in general, yes, you should be moving off of save and onto another payment plan so that you can start to earn credit toward forgiveness.
Okay, all right, so takeaway one fear on safe forbearance. You probably should get off it, get off of it and join another repayment option. Okay, so I feel like every few years is like a new repayment option. And that's sort of what our next question is going to address. So now there is a new income driven repayment plan. Let's talk about that first. Let's talk about what it's called, what the acronym is, and all the things I wanted to say.
Absolutely. Yeah. So it's the RAP plan. It stands for Repayment Assistance Plan. It actually has not fully been unveiled yet. It has only been unveiled via the bill, the obbb, because it's too much to say. And so the way that that one works is going to be income driven as well. It's going to be based on your adjusted gross income. But the way that they calculate is going to be different than all the other payment plans, the previous payment plans.
So pay, save, old ibr, new ibr, icr. I know, it's a bunch of Alphabet soup. We'll get to some of those a little bit later maybe. But those all calculated based on the federal poverty line. This one calculates solely on your adjusted gross income. So let me give you an example. Let's say that you make $120,000 as a physician. They're going to say that's 10% of your AGI or $12,000 a year divided by, you know, 12 months in the year.
Your payment is $1,000 a month. So it's a lot easier to figure out what you're going to pay based on whatever your adjusted gross income is. Previously what they would have done is they would have said, oh, you make 120,000, well, how many people are in your family size? And then they would have taken a certain amount out of that 120,000 and then done a calculation based on 10% of your income.
So there was a lesser payment generally for other payment plans than there will be on the WRAP plan. But the thing that's kind of interesting about it is that they do 1% for every $10,000 that you make. So if you make like 10 to 20 grand, you're going to make, you know, you're going to pay 1% of your AGI. If you make between 20 and 30, you're going to pay 2%.
At the point at which you hit 100,000, you know, you pay 10% of AGI and everybody above that number, which would be applicable to most physicians, you are going to pay at 10% of your adjusted gross income after 30 years, which is a pretty long time. So the other payment plans were 20 or 25 years. So this is a longer time frame. Your loans will be forgiven. If there is anything left over to be forgiven.
It's a lot less likely that there is going to be something to be forgiven because you're paying for so long though. Okay, so a few things. Is this going to replace the 20. So the 20 year plan is PSLF, right? The 25 year plan is the non PSLF. And 30 years also another non PSLF. Is that going to. Is the 30 year replacing the 25 year? So yeah, let's break that down a little bit.
PSLF is a program that you have to meet certain requirements working at a 501c3 or a nonprofit that comes with the requirement of making 120 payments, which is the equivalent of 10 years. Right. You do that while you're on one of these income driven plans, which is save, pay, icr, IBR and now the WRAP plan. And so they all have different time frames. Pay and new IBR are going to be 20 year plans.
And then save and ICR and old IBR are all 25 year plans. And now we have wrap, that's 30. So basically we have 10, we have 20, we have 25 or we have 30. And rap is not replacing any of the plans. It's going to be an addition. However, there are some plans that are going away. Yeah, this is the part where it gets confusing. Right. Because it's like, Right.
It's like this WRAP thing sounds terrible. Why would I ever choose it? That's the first question that came up to me. Came up for me. So first of all, you said it hasn't quite been implemented yet. Right. So you can't actively choose the WRAP plan as of today. So like we just talked about everybody or getting off a save or almost everybody getting off safe. If you go online, you're not going to see WRAP as an Option.
What you will still see as an option is Pay as you earn, which is going away. So that's important to know. Pay as you Earn has the criteria that you borrowed after October 1st of 2007. So if you borrowed loans exclusively after October 1st of 2007, you are eligible for Pay as yous Earn. It is a 20 year plan. It is probably what you need to get on right now, even though it's going away.
And then you can get moved over to either IBR afterward or the RAT plan later. There's also ICR and this one is relevant to physicians that are really high earners right now that are going after pslf. So what happened? What we're seeing a lot of is people who got on SAVE and were doing pslf, they got caught on this plan. So now they haven't earned credit for the last year.
They've got their new attending salary, their income has gone way up and now they're not actually even eligible for the other income driven plans because their income is so high. And so their only option is going to be this ICR plan which is going to calculate based on. It's called like a 12 year standard repayment. That's something we don't have to go down the rabbit hole on. But each payment plan works a little bit different and you have to know which one is going to be relevant to you based on your particular situation.
And like I said, some payment plans are not going to be available to you depending on when you borrow and depending on how much you earn. Yeah. And when do they make you pick a repayment plan? I guess after you finish medical school. Yeah. So generally you'll finish medical school, you'll get six months of a grace period and then you'll have to start repayment. And they'll reach out to you somewhere along the line and say, hey, it's time for you to pick a payment plan.
What do you, you know, what do you want to do? The best thing you can do as a physician if you're going to qualify for public service loan forgiveness, which most of you will be a residency, even if you don't choose to, you know, stay at a public service place once you start your attending work. And so you should consolidate your loans immediately when you get out of medical school because that'll help you get the fast.
Hit the fast forward button to get started on pslf. So generally you'll wait this six months of the grace period. But if you consolidate your loans takes usually about two months, that's four extra months that you can start earning your PSLF credit because you're on a payment plan and you've gotten going. Right. So okay, so we were just talking about students who are graduating and have to pick a plan.
Yeah. So I just remember not knowing what to do. I'm pretty sure I just said forbearance, which was not the right thing to do. But anyway, that's a whole, that's a whole nother story. My loans are gone now, so it doesn't matter what happened. But I wish I knew more about it back then than I, you know. So. Okay, tell us the difference between. Because I think many people assume PSLF is the only 20 year plan.
So you mentioned a non PSLF 20 year plan. I thought that was a 25 year plan. Yeah. So there's pay as you earn and then there is also new IBR. Pay as you earn, as I mentioned, is October 1st of 2007 new IBR. You had to be a new borrower after July 1st of 2014. So those would be some of the newer physicians that you know might even still be.
No, you probably wouldn't still be in residency at this point. You'll be done. But you are a new borrower after July of 2014, you're eligible for the new IBR plan. Both of those are 20 year plans where you pay based on your income. Whatever is left over at the end of those 20 years would be forgiven. But you pay taxes on that forgiven amount. Right. And so they're good plans that are available because you know it's the next best option after PSLF.
So PSLF is 10 years. This new IBR and this pay plan are 20 years. And then the other alternative like you said you mentioned is the 25 year. So that was the repay plan before save and then repay turned into save, which is also a 25 year plan. And then there's the old IBR plan which is kind of like the catch all for everybody who doesn't meet the criteria for one of these other plans I've talked about.
And so the new IBR plan is currently still in existence as is ICR and they are both 25 years you pay on the loans. If there's anything Left over after 25 years, that amount is forgiven. And there's also a tax liability related to that forgiven amount. So what we do as student loan planner is help people know how much they need to be saving for that tax liability if it is relevant to them what that tax liability will be.
And also of course is there going to even be any forgiveness after 20 or 25 years, you know, depending on which payment plan you choose. Okay, before everyone gets confused, I'm a little confused, but which is fine. That's why I send people to you all. But I just want to clarify something. It sounds like technically everyone can get on some kind of repayment plan that has forgiveness, but they might pay it off before they reach forgiveness.
Is that the. Exactly. That's the part, yes. So there are various payment plans that you can choose that are tied to your income. And the way those payment plans work is that if you get to the end and there is something left over, they will forgive it. But there is the possibility that your income is so high that you know, because what they do is that every 12 months they ask you for your income and they increase your payment based on your income going up or they decrease your payment if your income has gone down.
But every 12 months they're asking for your income so they're going to change your payment accordingly. And if your income continues to increase, which that's what we want for most of our life. You know, we want to be able to buy homes and save for retirement and save for our kids education. But every time your income goes up, your payment also goes up. And sometimes that leads to you paying the loans off before there's anything to be forgiven.
The other thing about that though is that it's usually a very inefficient way to pay your loans. Which is why the consultation is so valuable. Because we look at it and we say, hey, you can get on this income driven plan, it's going to cost you $600,000 over the 25 years. Or you can get on a budget, get your get really serious and it could only cost you 400,000 over 10 years and you could pay this off a lot quicker.
Those are the kind of things that we're looking at so that people understand it's not just about your monthly payment, it's about what's most cost efficient based on your particular situation. Yeah. And you guys have fancy spreadsheets and calculators and kind of give them the scenarios and you know, give your advice. Okay, so okay, takeaway two. There's a lot of income driven repayment plans. They all have funny acronyms.
They all have, they're all attached to different possible forgiveness plans that may or may not make sense to you. Was that accurate? Would you say that is accurate? Okay, good. Choose an income driven plan based on what is relevant to your particular situation. Yes. And then the way to figure that out is, well, you can go to Google ChatGPT or you could spend an hour with someone from Student Loan Planner and it includes some email follow up.
Yes, you get three months of email support. So we don't just abandon you after we talk to you for 60 minutes if you have additional questions. We do provide three months of email support so that you can ask your questions via email. The thing that I like about our company is that we're not doing an ongoing service. So you don't pay us monthly or quarterly. You know, we're not trying to just like suck you dry.
We're trying to give you the information you need so that you can feel empowered to take control of your, your student loan situation on your own. Yeah. Okay, so these new changes that are in the bill, even though they haven't, you know, fully been rolled out, are they good or bad? That's what people really want to know, right? It depends. It remains to be seen is really what I'm going to say.
More so than it depends. I think in the short term it's going to be really bad. And so what, what we haven't talked about is what's going to happen for borrowers going forward. There are going to be people entering medical school after July of 2026, and the game changes drastically for them because the borrowing limits have changed. You cannot borrow unlimited amounts of money the way you have been able to up to this point.
And so for physicians, it's quite normal for you all to have, you know, four or five hundred thousand dollars of student loan debt. And now there's a cap on the amount that you can borrow at 200k. And so it's like federal. Right, talking about. Exactly. And so what does that mean? That means that people who come from disadvantaged backgrounds who need, who don't have someone to be able to just like write a check for their medical school are not going to be able to borrow.
Or if they borrow, they're going to borrow from private lenders. So now you have maybe 200k of federal student loan debt and another 200k of private debt. Well, the private debt has no, it's not, no collateral. And so what are they going to do? They're going to give you a bigger interest rate, maybe 13% interest rate on 200k of debt. And so now you're leaving school, you have this really big payment.
You know, you're a resident, you got four years of earning maybe 50 grand, 60 grand a year, and you've got this private debt at 200k. At 13% it's going to be really hard to make those payments. But in the federal system it could be tied to your income and it could be affordable. With the private system, it's the same amount every month. And it doesn't matter how much you earn, doesn't matter if you can afford to pay it or not.
They just want their money. So this is going to put people in a really tough financial situation. So side note, I do remember hearing this and then I heard again. I was just telling Lauren before we hit record that I was in Europe for most of the summer of kind of avoiding the news in general, at least the news in the US and something like the thinking behind this was that because it was so easy to borrow money, that's one of the driving reasons why tuition has just skyrocketed, you know, because people could.
But now when people can't, I mean, I think it is gonna, it'll be interesting. Like you said, it does remain to be seen what happens. Like I was just thinking, so I graduated medical school in 2009. My tuition, this was private, was $40,000. And that same school now, so 10 years later, 10 years, not 30 years, not 40 years later. I think the tuition is actually, let's look it up because I feel like it goes up every year.
I look it up. Yeah, no, it gets unbelievable. And to your point about, you know, yes, there have been unlimited borrowing limits and I think the schools have taken advantage of that and that's why the cost of education has gone up. My hope was, you know, with the question you asked me earlier was like what's going to happen is that they're going to have to adjust the cost of this education because it is just like unheard of.
How much is they're charging for us to be able to get education and get degrees. But I think $80,000. Oh my goodness. Literally double, double in 10 years. I'm not a math major, but I'm pretty sure that's higher than the rate of inflation. Exactly. We could just say yes, yes, Right. I think we could all agree. Right. Anyway, okay, so now that might be true, but that as you said is probably going to hurt a lot of borrowers in the short term who don't have the means.
I, I do feel like, you know, my, my parents were not well off and it was based on my parents income even though I was an older medical student. But they had the financial resources to give scholarships and grants and funding. But not every school, whether it's private or not, has that Sort of ability to do that. Right. And endowments and things like that. Yeah. Depending on, like, who.
Who's giving back to those schools to be able to. To fund those programs. Yeah. So it's going to be more important than ever now going forward for people to find alternative ways to fund their education. Because like I said, the worst alternative is to take on a bunch of private debt where your only option is going to be to pay it back at a really high interest rate.
And so, like you said, my hope is that it's going to cause schools to lower the. The cost of insurance. And yeah, we get back to something that is more affordable for people. But I think in the short term, they're just going to like, push, fight. And if you're not an educated borrower, you're just going to do whatever you got to do. You're. I want to be a doctor and I got to take on whatever I have to.
But the financial implications are worse now than they were previously. Yeah. Okay. Is there anything else you want to say about the. How these changes are going to affect. I think the only other thing we haven't really talked about is kind of like the people who are straddling the middle. So we just talked about new borrowers. If you're a new borrower as of July of 2026, there's a new set of rules.
There's a new set of borrowing limits that you're going to be held to. If you've started to borrow already and you're in the midst of taking, you know, taking your degree or taking out loans for your degree, you will be allowed to continue to take loans to continue your education despite the new limit. So let's say you're not finishing school until 2028. You know, you've already started in 2025.
Like Locked In. Exactly. So you'll be able to continue to borrow what you need. So that's good news for those people who have already started to people who have not started. Exactly. But those people also have not started their payment plans yet. The people who are, you know, actively taking on loans. And so what's going to be available to you once you get out of school as payment plans is going to be a lot less.
You're probably going to be trapped only on the wrap plan. And so that's why it's important to understand how it works and whether or not it's going to warrant any forgiveness. And that will help you negotiate, you know, your first job out. I think that's also going to change Like I said, the overall market, you know, while, you know, depending on what kind of physician you are, you may be earn.
Well, if you have to think about the way you're going to pay back your debt, you may want to negotiate a little bit different salary or different production or, you know, different things like that to help you. Yeah, okay. So everyone's always worried about pslf. Does the bill say anything about it? Are they trying to get rid of it? What's, what's the latest? Yeah, people were really worried that PSLF was going to go away.
There was some talk that they were actually going to put some limits on physicians and dentists specifically. And everybody was all up in arms and it was like residency wasn't going to count for PSLF for you all. But none of that made it into the bill. So PSLF is safe. And your profession. Right, your profession particular is also safe. There have been no changes to pslf. Like I said, there's less payment plans.
That's going to be a thing. So like I said, save is going away, pay is going away, ICR is going away. You're basically going to be limited to Ibrahim or the new wrap plan going forward, which is, like I said, could probably result in a higher payment than before, but will still result in you getting public service loan forgiveness. So you just need to be mindful of what exists and then what your payment is going to look like.
Yeah, okay. All right, so of those people listening right now to this podcast, who would you say? And obviously every situation is different. As you said, who are the borrowers? Like, describe the person who should be sort of paying the most attention. Meaning, like, who's going to be the most affected and, like, who should consider scheduling a consult? I think the people that are going to be most affected are people that are going to be future borrowers.
So the 2026 going forward, there's a lot of limbo. We still don't have all of the details of the obbb, but we do know, like you said, those borrowing limits are going into place. And so you need to start getting creative about how you're going to pay for your debt or pay for your education. And then the second group would be, like I said, if you're the straddler, understanding where am I going to land as far as payment plans and how do I need to govern myself accordingly?
But the people that I think are most effectively still the biggest number of student loan borrowers that we have right now is everybody who's already taken out their loans and have already started repayment, you're stuck on save, get off of it. You're not stuck on save. Great. But understand whether or not plan is going away because if you're on ICR or pay, understand that it will be going away soon and that you're going to have to move to IBR in order to continue to pursue forgiveness.
And you also need to understand whether or not you're going to get forgiveness because you might have been on pay and it was going to give you forgiveness because it was a 20 year plan. And now that pay is going away, the only option available to you is going to be the old IBR plan. So what does that mean? Oh, we've tacked on five more years because it's a 25 year plan.
The old IBR plan where you were just now planning to only pay your loans for 20 years. Five more years of paying at a physician salary could be that thing that says you're not going to get forgiveness anymore because you got to pay for five more years. That five years later in life is when your earnings are much higher. And so maybe you thought you were a shoo in for forgiveness and now you no longer are because of the payment plan that you were on and the payment plan, you're not going to stay locked into the payment plan you're on.
Is that what you're saying? You're not getting grandfathered in to pay? Okay. And when is pay go away? Do we have a date? Ish. So they've said July 26th. July of 2026 is when they were going to start implementing the changes until July of 2028, which is a very broad time frame. Right. Oh, so they're not really sure we got two year. Okay. They don't know what they're doing.
So what do you think those people should be doing? The ones who are on pay and are were planning to do 20 year forgiveness? I think you need to update your plan because yeah, if you're, there's some people that are on pay that are eligible for new IBR which is the exact same thing as pay. And if you're eligible for new ibr, that doesn't change your plan. You just need to switch over to new IBR and get off of pay.
But if you're eligible for pay and you're not eligible for new ibr, they're going to move you to the old ibr and so that's going to be a big difference. That's the difference I just described. You're moving from a 20 year plan to a 25 year plan, you're moving from 10% of income to 15% of income. And so that's the person that needs to get a consultation to understand whether there's still going to be any forgiveness because they might have thought there was going to be forgiveness and now no longer.
That is the case based on what's happening and what's going to be available to them. What are the qualifications for new versus old IBR? New IBR comes with a qualification of you borrowed exclusively after July 1st of 2014. Old IBR, everybody is eligible for pay as you earn. You borrowed exclusively after October 1st of 2007. So let me give an example of a person you borrowed in October of 2009.
That was when you started school, that's after 2007, but it's before July of 2014. So you are eligible for pay as you earn. You are not eligible for new ibr. So you could be on new pay as you earn. I mean you could be on pay as you earn right now. And then they're going to move you to the old IBR plan, which is now, like I said, a 25 year plan, 15% of income.
There's also somebody that may be borrowed in 2015 for the first time ever. Well, they're eligible for pay as yous Earn and new ibr. They may have chose pay as you earn just because like, what's the difference? They, you know, they didn't know. You don't want to stay on pay as you earn. You're going to want to switch to new IBR and thank goodness you're, you're, you're able to choose between the two.
Not everybody can choose the new AB ibr. Sorry, they can move to the old or the new ivr. Everybody can move to old ibr. Everyone can move to old. Okay, Only certain people can move to new. That's July 1st of 2014. Some people are eligible for new IBR and pay. And so if you're on pay and you're eligible for new ibr, you should move to that. But if you're not eligible for new IBR and you're on pay, then you're going to have to get on old ibr.
Okay, I know everyone's like, what are they freaking talking about here? What is going on? Just book a consultation, we'll figure it out. I mean I'm not, and I'm not just saying that, but like it can be confusing and like we were talking offline beforehand. Like people don't know what they don't know, and like, you just want to make sure you're not overpaying anything and also making sure you're looking into every, like making sure that you aren't eligible for forgiveness before, let's say refinancing, for example.
So there's, there's just so many nuances. And yeah, a long time ago I threw in my hat and trying to like, keep up with student loan. This is even before all the pandemic stuff. It was a lot less complicated before then. And I was like, I can't keep up with this stuff. And so I, you know, I'm all about hiring the right people, like your financial team, you know, so whether that's having a financial planner, an accountant, tax person, etc.
But like all these experts are, are critical parts of the team because I've had so many clients that whether they got $20,000 forgiveness or 3 to 400k forgiveness, and then there's paperwork involved and you know how people feel about paper, at least how I feel about paperwork, it doesn't get done usually. And so there are so many nuances. So we'll, we'll post a link on how to contact them.
I know that my, if you go to the show notes, it'll be there, but it's wealthymomd.com SLP which stands for Student Loan Planner. And when you use my link, I believe that you do get a special rate and some addition email support time as well. $100 off, right? And then maybe you could hang out with Lauren and talk to her about Olympics. Absolutely. I think you bring up a really good point, Bonnie too, about like hiring an expert for the things that the experts are good at.
You know, accountant for taxes, a physician when you're sick. You know, we talked about, we joked about chat GBT earlier, but there you'd be surprised the number of people who are counting on things like that for their medical advice. And unfortunately, while that thing is smart, it's not smarter than the person who's gone to school for four years of residency, two years of fellowship, and now is attending and looking at this each and every day.
It might be helpful to give you some information, but it's not going to give you everything you know, you need to know. And we got a perfect example of this the other day. A gentleman said that he found her services via ChatGPT, got on the call and, you know, had just. ChatGPT had told him everything. He was basically booking this as a formality. And it was completely wrong what ChatGPT said.
Just flat out wrong. He was thinking that he was going to get forgiveness in like two years and he had 17 years more to go until forgiveness. He had just started with public service loan forgiveness one year before and thought that he could get his forgiveness in two years for that as well. He was just completely confused about what was going on. And so I bring it up to say that while we have all these new technical advances and, and they can help us educate ourselves, we should still depend on real people and real professionals who are like, counting on, who are doing this on a daily basis and have developed their expertise.
I'm not going to chatgpt if I feel sick. I'm going to the doctor. Yeah, I think it's good for education. I will tell you the few times I've had it. Do some math computations. For me, it's always been wrong. And then I'll say, that's not right. And you're like, oh, yeah, you're right. Thanks for pointing it out. I'm like, dude, why am I using you for math? So I actually, the honestly, like, I would say most of the time it's actually been making mistakes or just forgot to like, you know, I'll say do this, do that, and it'll like, skip a step.
So I just think it's important to know that because I think it can be really easy to believe that whatever it's saying is true, especially for something like student loans, and think like, okay, I double checked and it's fine, it might be right. But I just feel like this is the type of thing that you do not want to get wrong. And like you mentioned earlier about that guy who was about to pay off his student loans with proceeds from selling his house versus getting forgiveness.
And it was multiple six figures. So, like, I mean, that's what's at stake, you know. So, like, you know, spend an hour, send them your stuff, and then you have peace of mind. That's how I think about it. That peace of mind is worth it. So, all right, is there. I know we've talked about a lot of stuff. What do you want people to take away besides you know, hiring someone from your team if they want professional help?
But let's try to just do the TLDR version of what we've talked about so far. Yeah. I would say the biggest thing that is important is that you don't stick your head in the sand. Your finances are important. Student loans are a piece of your financial puzzle, as is your taxes, your insurance, your estate planning, your investments, your retirement. All of these different pieces of the puzzle work together so that you can have the life that you want.
Money is a tool to help you live the life you want. We don't want you spending a dollar more than you need to on these student loans and ignoring them and pretending like they don't exist or just kind of, you know, pushing the, the. The thing down the road and saying like, hey, I don't need to worry about this right now, is. Could be the most costly thing that you do.
So while it is hard, I know you're busy. It is not fun no matter what you choose, Whether it's listening to more podcasts, reading a blog, making your own student loan plan. It doesn't have to involve hiring us. You need to do something. Now is not the time to do nothing because a lot of changes are happening and they will affect the way that you can optimize your finances.
Yeah, absolutely. Well, thanks so much for being here and for educating us, and I'm really grateful to have you and Travis on my. I would say. I was gonna say team. We don't work together, but just like, as a trusted, you know, a trusted resource. Absolutely. I said we love the work we do. We take a lot of pride in it. And so we are happy to share as much as we can to help people feel empowered and the confidence they need to.
To. To be able to tackle their student loan situation. Yeah. Awesome. So once again, if you are interested in learning more about the company or booking, using my link where you do get $100 off an additional email support time, it's wealthymomd.com forward slash. All right, Lauren, thanks so much for being here. Thanks for having me. Bonnie. Hey there. Thanks so much for tuning in. If you loved what you heard, be sure to subscribe so you don't miss an episode.
And if you're listening to this on Apple podcast, I'd love for you to leave a review. Reviews tell Apple that this podcast is, well, awesome, and it will help women find this podcast so they too can live a well life. And finally, you can learn more about me and what I [email protected] See you next week.
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235: From Scrubs to Stilettos: Dr. Tiffany Moon on Luxury & Leadership
You’re in for a real treat today with the return of Dr. Tiffany Moon—an anesthesiologist, entrepreneur, author, and unapologetic glam queen.
We go deep into what it really takes to create your own lane (and brand), the behind-the-scenes of running luxe in-person events, and why coaching + community + conferences are the triple threat for an expansive life. Tiffany also shares the vision behind her LeadHer Summit, and we dish on all things points hacking, burnout, and building style from the inside out.
What You'll Learn:
- The mindset shifts behind launching a luxury conference from scratch
- Why community and real-life connection matter more than ever post-COVID
- How to turn a “just an idea” into a powerful brand and business
- Real talk on burnout, boundaries, and finding joy as a physician-mom
- How points hacking turned a conference into a Maldives getaway
- Why personal style is more than clothes—it’s identity
Wanna join us IRL? Come to LeadHer Summit in Dallas, Nov 7–9. Use code BONNIE for $300 off through July! leadhersummit.com
Listen to the Full Episode:
All right, Tiffany, welcome back. Hi. It's good to be here. Yeah. This is such an exciting time for you. We're going to go into all the things, but in case someone listening doesn't know who you are, introduce yourself. Hi, I am Dr. Tiffany Moon. I am an anesthesiologist, mother of twins, former reality TV personality, entrepreneur, and author. Yes. So we're going to talk a lot about her book.
And she was on the podcast before episode two, 207 to be exact. And I'm pretty sure in that episode, because it was about a year ago that we talked about your first lead, her summit. And so I actually mentioned it in either last week's or the week before because I'm always telling people to attend conferences. Like, they're so fun. You're always going to meet awesome people. You're going to meet people that you're probably following, and it's just a great way to interact.
And no one's ever said anything bad about a conference like yours or, you know, Peter Kim's, etc. Mine as well. It's hard to have a bad time in Hawaii. I have been to all of the above conferences, and my husband now thinks that I am a professional conference guy goer. And I'm like, no, I need to go to other conferences so that I can network with other conference goers, organizers.
Kind of like, check out what other people are doing, how they structure the stage, how they do their keynotes and breakouts. You know what I mean? It's like, you have research. Yeah, it's research. And it's a business expense. So you bet your butt that if I can business expense, a trip to Hawaii and see you and Sunny and lay t and I'll like all my friends and learn and be inspired and empowered and have cocktails by the pool, like, you bet I'm gonna do that.
So my husband is like, okay, we need to slow down on your conferences because I think. I mean, it's, what, halfway through the year right now, I've gone to eight. Oh, yeah, That's a lot. I don't. Including yours, including roi, including Richard Branson's on necker. So that's already three pinnacle. Like, I. Yeah. My husband's like, you got to quit going to these conferences. He's like, you need to stay home.
You're like, I haven't seen you. The girls haven't seen you. Wait, so how many more do you have for the rest of the year, do you know? I have, like, four more. And now that you know, I'VE kind of gotten into the speaking circuit. A lot of conferences that I'm going to, I'm actually speaking at and not just attending. So I think I have like four, maybe five more.
Yeah, I'm definitely not going to that many this year. I think the only one I've had so far, I'm like, is it just mine I've had this year? Is that possible? Maybe, maybe. I don't know. I. I know I have at least two more, one of which is yours. Let's talk about your conference, actually. Oh, God. Something like. Something about your conference that I can't remember now. Oh, I was, you know, I spoke at your last conference and this year I'll be just an attendee.
But you don't know how excited I am about that because I wouldn't say it's stressful when you're a speaker, but it's like this low level anxiety until your talk is over. And I think I was the last talk at your conference, which sucked. Not by design, it just happened to be that way. But yes, like when I go to other conferences until I give my talk or breakout session or whatever, there is a low level of anxiety.
And you're kind of like, you know, the night before your talk, you're not going to go out and drink by the pool or whatever. You know, I'm like, oh, I have to go to my room and practice my talk for tomorrow, update my slides, that kind of thing. But you did such an amazing job. We had such good feedback. People wanted you to like go deeper, you know, they're like, oh, she kind of teased us a little bit, but like, we need the 2.0
version of that talk. So maybe this year when you come back, you can give like a breakout session or something, you know, that's like a little bit more in depth or not. You can just actually attend and enjoy the conference. Yeah, actually a breakout wouldn't be a bad idea because your topic itself. Yes, exactly. Your topic lends itself more to a little bit of a discussion and the ability for people to raise their hand and ask you questions or specifics and you to maybe like actually take them through a scenario.
You know what I mean? Whereas when you're on the main stage giving a keynote, you have to stay relatively vague so that it applies to everyone. Yeah, it's more of a highlight. Okay, well, we can talk about that offline. Yeah, but, but tell them, tell them about the conference in general. Yeah, yeah. So I think Tiffany just kind of like decided randomly that she wanted to Have a conference.
Right. It was so random. I decided in like I was toying with the idea in January or February of 2024, and I reached out to a couple of people and a couple of my girlfriends that have had these kinds of conferences before and I was like, hey, you know what do think? I have this idea, I want it to be different than these other ones and this is how it's going to be different.
And then I think I reach out to you. I remember because it was spring break when you and I got on the phone and you're like, oh yeah, I'm just going to send you my whole conference spreadsheet. Just fill in your own numbers. And I was like, oh, okay. Yeah, I remember the first project. There's all these things you don't think about and like they add up. Yes.
If, if you guys think that having an in person conference is cheap, think again. It is so expensive, transparently. And since your podcast is about money, so it's not like go here to talk about money. I did not make any with my last summit. Which is why when I get an occasional comment dm, email, something that's like, why is your conference so expensive? Like it's really unattainable. I'm like, you don't understand.
Like that is the base cost. Like I was on verge of almost losing money last year and then last minute we had like an influx of, you know, last minute registrations. But it, it is incredibly expensive to have these in person events. Yes. No, I agree. I, I had some comments about that too, especially since it was at the four season. So it's not just the price of the ticket, it's the price of the, of the room and same.
I just was like, you have no idea how much it's cost me. I did not make money either. And it's actually a double whammy. Right. So not that people listening care about this, but I think it would give people an appreciation because I'm sure people listening go to some type of conference every year. Also, we're not sponsored by pharma. I think it's important to know they're like, when I go to my society conference, it's only $400 and I'm like, that's because there's like a huge room of sponsor, you know, pharmaceutical companies and device companies that are footing the bill.
Yeah. Anyway, we're not here to complain about events, but just so you know, events are very expensive and if it you break even, you're actually still losing money because that means you never got paid for planning it. You didn't pay your staff. You know, I mean, like, you basically didn't make any money like yourself. Like, you got paid zero, right? Yeah. Yeah. But, you know, at the same time, like, I.
I never really intended to do it to make money. Like, I. I definitely don't want to, you know, do business ventures that lose money. Like, that's not a good entrepreneur. But I wasn't like, oh, how am I going to be. Oh, I know, I'll plan a women's leadership conference. Like, no, it was that I really wanted to do this, and I saw a need for it, and I wanted to put my own spin on it, and I did.
But, you know, just. By the way, that's why we don't want to hear about complaining prices. Yeah, exactly. Okay, so let's segue into what your vision was. Yes, my vision was to bring women from all different backgrounds, not just medicine, but law, finance, finance, business, real estate, to gather and share their ideas and their stories with one another. Because I feel like when I meet other women and they share their stories with me, the challenges that they've overcome, the lessons that they've learned, practical tips, like, you know, having a fractional CFO or a bookkeeper, or, like, I want to redo my website.
Do you know anyone good? Like, just sharing these kinds of contacts with each other is so valuable. And I wasn't getting that anywhere else, you know, certainly not from my medical conferences, and then a little bit at some of these other conferences that I was going to. But they were largely focused about, you know, medicine or running a practice or things like that. And I'm sort of, you know, shifting away from clinical medicine.
Yeah. And also, they're not that fun, usually. No, they're not fun at all. And so, you know, when I was telling Sunny, who's one of the first people, about the conference, when it was just a nice idea in my head, I was like, I want it to be glamorous and luxurious. And she was like, well, those are two words that don't usually go with conferences. And I was like, and I want it to be fun and spontaneous.
I want to surprise and delight my guests. You know, I want them giveaways, and I want the swag bag to be amazing, and I just want the energy in the room to be, like, palpable. And she was like, well, if anyone can do it, it's you. Yeah, I mean, basically, you dreamed up something that you really wanted. Sort of like your personality. Like, you know, it's Got like the Tiffany vibe to it.
Right. I mean, you know, just like my conference, you know, I just love Hawaii. So I just wanted kind of like that sort of luxurious and yet, like, peaceful, like, being by the ocean type of vibe, you know? Yeah. I think everybody has their own spin on things. This is a, you know, kind of the learning point for the people listening is sometimes you have an idea and then you do a little research and you're like, oh, but there's already other people doing it.
Like, maybe. Yes. Right. I hear this from my coaching clients as well, but I'm like, well, one. That means there's a demand for it. Right. If there's other companies out there to. Yours will be different because it's you. You are putting your own spin on it. You know, like, look at the different kinds of water we have. It's water. Oh, my God. There's, like. There's new brands every year.
Dasani, Smart Water, Voss, Fiji. And I'm like, it's water. Like, I. Yeah. One says it has an alkaline pH. And the Fiji one is from the island of Fiji. Like, okay, fine, fine. It's water. If there can be that many different kinds of water, surely whatever your idea is that you think is already being done, you can do differently and put your own spin on it. Yeah, that's such a great example.
And not even just water. Just all the, like, water, like, drinks, like Gatorade. And every time there's a new brand, I'm like, what the hell? But then it sells, right? It's kind of like if you build it, they will come. Yeah. Like, there's that drink. It came out a few years ago, was a buy B A I. Yeah, it's not very good. Oh, I just remember going to an event, and they were just, you know, like, they were brand new, and I was like, why, is there another company?
Oh, no, I. My friend works in beverages, and it's wild. Wild. Yeah. And you know Poppy, Allison Ellsworth, she's a Texas girl. I actually invited her to come speak at the summit, but I don't think her schedule is gonna work out. But, you know, she just sold Poppy to PepsiCo for, like, $1.2 billion. And it's. It's a drink. It's a probiotic soda. That's, you know, better for you than soda soda.
And if she had have been like, oh, yeah, there's so many, you know, beverages already out there, I shouldn't do mine. Look where she would be right now, you know? So I guess the Lesson is that don't. Just because you see like potential competitors out there doesn't mean that you shouldn't enter the market as well. Yeah. Yes. I love that. Lesson number one. Yeah, I hear that a lot too.
Especially when like people start having entrepreneurial ideas and they're like, well, some sort of doing that. It's almost like saying there's too many personal trainers or there's too many doctors. You know, it's like, yeah, there's a lot of people. Don't let that, don't let that be a limiting belief for why you don't start your business. Yeah. So why don't you tell us sort of what. Not so much what you learned from the first conference, but what's going to be different about this conference and why should people come besides hanging out with you and me?
Yes. And it's like amazing and fun and we actually feed you because I hate going to conferences that don't feed you. We have amazing speakers. I am still working on a few of the speaker contracts, so I can't announce them, but Devin is speaking. She's going to be giving us, you know, a points in cards talk. My friend Veena Jetty, who's raised over a billion dollars of vc.
I know who she is. Yeah, she's amazing. She's just a little like fireball. Jen Gottlieb, who is a pretty big time speaker. I think she speaks for Tony Robbins. The name sounds familiar. Yeah. If you saw her, she's super cute. Also a ball of energy. And her. Oh, is she. No, I'm thinking of someone else. She's just really cute. Like, you'll see she's a really great motivational speaker.
And then we have Betsy Grunge Lady Spine Doc who you know, is a content creator in addition to being a mother and neurosurgeon. And she just, just makes like really engaging content. And so she's coming back to talk about how to use social media for patient education, advocacy and growing your own brand. She started a merchandise line that's called Ladies Line. Yeah. Like she has merch now and they're like selling out.
They have like limited collection drops of T shirts, caps, socks, you know, things like that. And it, it goes, you know, and so I want her to talk about how to turn a brand, a personal brand and a large social media following into a profitable business. Yeah. And then, you know, other, other things. But it's just people ask me like, do you have to be a doctor to go?
And the. And the answer is no. I would say over 50% of our attendees last year were physicians. But that's just because that's who my friends are. Right? So I to reach out to my friends and be like, hey Bonnie, can you tell your friends? And then it just happens to be women physicians. But I will say the women physicians who came by and large, most of them had a side hustle or their own private practice or a coaching or consulting business on the side.
By and large, they were not just W2 employees clocking into the hospital and clocking out. And if they were, they were, they were coming to the conference to kind of suss out like what other possibilities there were out there. Yeah. Well, I just want to, you know, bring home a point. Just from what you're saying is there is a different type of person that attends conferences. Like I'm always like, whether it's a client or just someone I meet.
And they're like, well, how do I meet, you know, other people like this? Because, you know, you know, my audience is physicians. And if you're working in a typical doctor group, like most people just aren't, you know, growth mindset oriented or like really thinking bigger. And I always tell them, go to a conference and you know, there's a, there's the good news is there are so many conferences and like you said, like that means there is demand.
And obviously the ones that I attend and recommend are yours, Peter Kim's this fall, which is real estate and entrepreneurship and you know, some other conferences that you know, where I really know the hosts and know they'll do a great job. But I think that's the easiest and best way to meet like minded people. And if you, even if you don't have an idea, but you know, like something has to change or, and you don't even know what that is, it's fine, go to a conference, meet people who are doing things, you're going to get ideas, you're going to have conversations.
Like, yeah, the talks are good. But I think a lot of the magic of conferences is like the people you meet, the conversations you have. And even if you're shy, the good news is people like Tiffany and Peter Kim, they're really good at facilitating meeting other people. So like, you know, not everyone's naturally like a go getter, a Go Networker, etc. And so if you're thinking, well, I'm a shy person, you should still come because, you know, we'll make sure you're not alone.
Yes, I do get that question. Like, I don't know anyone Coming. I'm, you know, I don't know what to wear. Like, all these objections, and I think it's our amygdala, like, trying to, you know, keep us safe and keep us trapped in our nine to fives. But, yeah, we actually. I am so methodical and deliberate about this conference. Like, every single minute of it. I planned and I had my hands in.
Like, I micromanaged everything of this conference because it was my first time and I actually wanted to do, like, a forced networking session. And so I don't know if you remember, but in the afternoon, we do this facilitated networking where at your round table, everyone. It's approximately seven to eight minutes, and you introduce yourself, say what it is that you do or your business, and then tell us a problem that you're having.
And then the other six or seven people at your table chime in and offer advice. I was told that that was so useful and people, like, made new friends and, you know, got, like, therapist recommendations and divorce attorney recommendations, you know, all sorts of things. And business things, you know, fractional CFOs, and, oh, let's, you know, let's continue the conversation. Let's meet tonight and talk at the gala, that kind of thing.
So I am very deliberate about facilitating the interaction of the attendees, because like you said, I think half of the conference experience comes from the side conversations and the people you bump to at the bar or you look at the attendee list and you're like, oh, my God, I know that person. I think they do every X, Y and Z. I'm like, go talk to them. They're not gonna bite your head off.
And, you know, sometimes there's like, big people, you know, they're like, oh, my God, that. That's such a. She's a big name or whatever. Generally speaking, you have your shot. Better to get them in the hallway or after they just came off the stage or something than you do, like, cold emailing or DMing them. You know, like, people. Oh, of course, conferences. And I'm way more open to talking to them about their social media, their branding, whatever is going on in their life.
Because I'm like, they paid to be in this room and listen to me. But, like, my DMs, if you DM me, I probably will not get back to you because I receive so many, and half of them are, like, so spammy. I just don't even check it. Yeah, speaking of spent, I feel like it's gotten so bad between the emails and texts, but what I wanted to say about what you just said, like, meeting people in real life.
The good news is that conferences, it's kind of expected. You're going to mingle and meet people, you know, it's not like a place where, like, they're like, why are you talking to me? You know what I mean? Right. So it really is an amazing opportunity to network and, like, have a word in with, you know, people that maybe you've been following for a while, like, you know, like Tiffany and, you know, again, it's like.
And also, we're really friendly in real life, you know? Yes, we're friendly all the time. Just, it's hard to do that. Like, you know, in online circumstances when a lot of people are asking for your time and you don't know who you know. Yeah. You don't have, like, differentiates yourself because you're putting yourself in the room. Yeah. I mean, we all know that, like, real in person, human connection, like, it's just so powerful, even if you just talk a minute, but then, like, you know, when you email or whatever, like, they're gonna remember you, you know, and they're.
Yeah. So. Okay, cool. So actually, I wanted to say, I actually got an idea from your conference is assigned seating. Oh, okay. Yeah. So that's why I did it. We. We asked for feedback at the end of the conference, and some people loved the assigned seating and some people hated it. And I was like, you can't win. You know what I mean? Yeah. Well, the only thing I would say about that is you had the same assignments for both days, so.
Yes. So mix. It changes. Yeah. So they can have a different group. Yeah. So I think for. I had three sessions at my conference, so day one was assigned seating. Day two was assigned seating, but different. And then day three, I didn't have assigned seating. Oh, okay. Maybe we'll. I'll do the same thing. But I just, like I said, I learned that from you. And I just said, like, okay, what do I.
What did I like about this? What didn't I like about it? And I think it was having the same table all. Yes. Was it three days of sessions? Yeah, three. It was like two and a half. Yeah. Yeah. So that's what I took away. And then I was like, yes, I think that's a great idea. Because again, facilitates people to. Because it's really easy to just like go sit with their friends, which is also great.
Yes. But then it is harder for people who are, you know, might not know someone. They might just feel awkward. And then having these facilitated conversations, like, you Said where they kind of have little, you know, five minute discussions. That. That's really helpful too. So basically the bottom line is come to the conference, we're all nice, and you will not be sitting in the corner alone. Yes, you'll.
I guarantee you will make new friends. I can't imagine that if you came and actually, like, was present and, and friendly and like, put yourself out there just a little bit, that you would walk away from the conference not having learned anything or made a new powerful connection, honestly. Yeah. Oh, and so let's talk. Sorry I couldn't have a code. I made you a code. Oh, yeah, yeah.
So we'll put it in the show notes. It's Bonnie for 300 off. Yeah. Yes. If you use code, Bonnie, B, O, N, N, I, e, you'll get 300 off. Yes. And then until the end of July. Okay, I'll make sure. Yeah, I say that. Yeah. So, okay, there was something. Oh, so tell us what makes this Tiffany Moon and not somebody else? Well, it's very glam. We're at a five star hotel.
All the drink and food are included. Depending on what ticket level there, different number of meals, but everyone is invited to the gala for Saturday. You get breakfast, lunch and dinner on Saturday. And it's like a good dinner, you know, not like some, I don't know, cornbread and, you know, cold chicken fingers. There's just a glam esthetic. I don't know how to explain it, but there are certain conferences you go to and it's just very bare bones.
This is not it. I want my attendees to, once they get here, not feel like they're getting nickel and dimed and, and feel like they're being treated to a luxurious experience. This year, the gold ticket includes two nights of hotel accommodation. Well, let's go over the fact that there are different levels. Okay. Yes. So the silver ticket includes all the sessions, the gala, four meals and a swag bag.
So it's like the most basic session. But I mean, for people who are on a budget, I think it's. It's fine. And for people who are in Dallas or maybe staying in Dallas with a friend who don't necessarily need to stay at the hotel, the silver ticket, I think is a good compromise. The gold ticket is what, when I first came up with this conference was like the one ticket level that everybody would be at.
But actually my coach was like, oh, no, you should offer different ticket levels. And then you said, don't offer different ticket levels. I remember this. Yeah. So gold is everything in the silver. But you get a VIP dinner with the speakers and other VIPs on Friday night, you get VIP seating, a VIP swag bag, which is about a thousand dollars worth of stuff. And I know that you can attest to the value of the swag bag and includes two nights of hotel accommodations at the jw.
Oh, okay. Yeah. So gold. It, like, if I only sold one ticket level, it would just be gold. But my coach was like, well, you know, some people are in Dallas and. Or maybe they want to stay with a friend. And 5,000 is a lot. So, you know, then I made the silver. Yeah. And some people wanted more. They wanted coaching. They wanted like a VIP experience. So the Platinum people, which we only have 10 tickets of Platinum and it's almost sold out already, they get to come in a day early and basically have a mastermind and shopping day with me the day before the conference starts.
So it's like half coaching, masterminding and then half boozy brunch and shopping, so. Because that's what I want to do. Right, people? Yeah. You're like, well, why is that included as part of your conference? And I'm like, because that's what I want to do. Yeah, exactly. That's the Tiffany touch. Oh, yeah. Can we just talk about the swag bag? Actually, there's offline. I'll tell you the products I really loved, and I should probably, like, get one or two of them, but it was huge and heavy.
Yes. I mean, I had an attendee come up to me and she was like, Dr. Moon, I only packed a Carry on suitcase. And I was like, girl, we better figure something out then, because it's. It's a huge bag of stuff. Full size. Full size products. Last year, the VIPs got an ember mug, which, you know, is a significant size box. Their skin care, just all sorts of stuff in there.
So, yeah, I. I'm gonna put in the email this time that they should probably not just come in a carry on. Yeah. Or like come in a carry on, but be prepared to check on the way back, maybe. Right. Or ship a box home. I don't know. Yeah, yeah, I do remember that. I don't. I probably did bring just carry on, but then ended up just checking the suitcase and it was fine.
Yeah. I can fly direct from Tampa. Thankfully, that's the only main bummer of living in Tampa is like the flight selection. You know, I know I say that there's not a lot of great things about living in Dallas, except that I can get almost anywhere in The United States in about three hours. Yes, yes. It's one of the only redeeming qualities of living in Dallas. Yeah. And it has a lot of flights, like international flights, because we're like a huge hub.
Yeah, yeah. American Airlines hub. Okay, well, we need to talk about your book. Yes. I can't believe that it just came out a month ago. I feel like it was already so long ago. Well, you've been really busy and I remember you. You sort of like, did a. Yeah, you did an announcement, like a teaser at your last conference, and now it'll be, you know, have been, you know, out for at least six months by the time you're.
Oh, what. What are the dates of your conference, by the way? November 7th through 9th. And that's a Friday through Sunday, right? Friday through Sunday. So that you don't have to take too much time off work. Friday doesn't really start until happy hour time. Unless you're a platinum. And then you come in Thursday night and the platinums include three nights of hotel accommodation. So. Yeah. November 7th through 9th.
Last year, I teased the COVID of Joy Prescriptions. Yes. I had a cover reveal at Lead Her Summit. And then the book came out May 6th. That date is, like, forever ingrained in my brain. I've been joking to people that I feel like launching this book was giving birth to my third child. Like, right now I'm postpartum. That's how I. How are you feeling? Do you have. I'm recovering.
That's how I feel. I feel like I just had a C section again and. And I'm recovering because I birthed the baby. That is Joy Prescriptions. That's how I feel. Yeah. Okay, so obviously that's the title. Joy Prescription. So, like, what does that mean? It is. It was a working title. We had other. We had like the Joy equation, like all this stuff, but, you know, prescriptions. Because we wanted to play up the fact that I'm a doctor.
And at the end of each chapter, there actually is a Joy prescription that I wrote for the readers to infuse more joy, fun, humor, spontaneity into their own lives. So I tell people that it's a memoir with a self help twist. And those are the two categories that I landed in for the USA Today list. Oh, amazing. Yeah. Self help and biography. You know, I sent a bunch to my clients and I've been getting emails and DMS and just people.
Some people were like, this came at the right time, you know, whatever they were going through. And, you know, a lot of Women physicians are, they're not doing well. You know, I know. I think post pandemic or maybe even pre pandemic, the plight of the physician mom cannot be understated. I think as, as healers and caregivers and people pleasers and recovering perfectionists that we need to create better boundaries and invest in our self care.
Because quite frankly, I was running myself to the ground. Yeah, yeah, yeah. Because so many physician moms are, while working full time, obviously have kids and managing that. And there's obviously different seasons where, you know, when they're really little and I can't imagine having a kid during residency. There's people who have kids during residency or a few during med school. To me, that's insane. Well, med school actually I think is doable.
Like, I don't feel like med school was that hard except for, you know, like surgery rotations and it wasn't as busy. Like right. Residency. I mean, I was like, you know, on Q3, ICU call, you know, I was gone for like 36 hours at a time. So that's, that's crazy. The women that are having kids during residency, but they need to also, because the fact of the matter is that we do have a biological clock, you know, and the rates of infertility are higher in female physicians than they are stressed out.
We're stressed out. Cortisol is high. I mean, I talk about my struggles with infertility in the book. I talk about my struggles with this elusive work life balance that I could never find. So I, I think like you said, a lot of women physicians will find the book relatable and hopefully them some glimmer of hope that, that things can get better. But really they need to take the bull by the horns.
Like, you can't just kind of sit around waiting for someone to come rescue you. Yeah, no, totally. Yeah. Because we're also often, you know, the homemaker, even though we have a job, you know, like, you know, managing all the kids stuff, you know, cooking and cleaning. And whenever I see posts in the physician groups of, you know, two physician family, like, I need, you know, give me some easier, easy dinner recipes.
And I'm always like, just hire a chef. They're not as, well, like they're not as expensive as people think. I, I've never had one, but my nanny, you know, can whip something up also. I'm not a picky eater, so, you know, I'll eat like ramen or Mac and cheese for dinner. So I'm like, I don't care. Just give me Some food or. I am extra excellent at ordering takeout.
Excellent at it. And now that we have like Door Dash and Uber Eats, I mean, it's so easy. Yeah. It's almost like too easy. Too easy. Yeah. My credit card bill is always like Uber Eats. Uber Eats, Door Dash. Well, I hope you're getting at least 3x or 4x points on that. You know, I, I think so. I usually put that one on my gold Amex. Okay. Gold personal Amex.
You're getting your 4X. Yeah, yeah, yeah, yeah, yeah. It's interesting, like my, I have so many Amex points and I was actually getting low on Chase points. And I would say I probably use Chase points the most, like for hotel stay since I stay at Hyatt. And I was like, I need to switch over to one of the Chase cards for dining and dining now, which is 3x because I'm like, I need to get those Chase points back.
You know, I had like 1.3 million American Express points. I cashed out a lot of them recently for my trip to Korea. That was, was not the best redemption, but I was not going to be paying cash to fly business class and I was not going to fly economy to Korea for a 15 hour flight, you know. Right. Yeah. No, I, I say that I didn't make any money with the summit last year, but I did make a lot of points.
Yes. Oh, 100. Same thing with mine. Maybe. I, I, I made something, you know, that's tangible after all. Because we are going to the Maldives later this year on points. I'm so excited because it's on flights and the hotel. Yes. And we're flying Qatar Q Suites. Ah, I know. Everyone talks about how amazing that's amazing that you. Yeah. All on points, all from the points from Leader Summit.
Okay. So you got a trip out of it. Trip out of it. Yeah. And we're staying five nights at the St. Regis Maldives on Marriott points because I had the conference at a Marriott hotel. Right. I got Amex points for like all the vendors that I had to pay and all that, you know, AV bills, stuff like that. And then I got all the points for all the rooms because the speakers, I pay for all of their rooms.
Did you have a Marriott card? Yes. Yeah. Nice. So I'm like Titanium Elite and like easily qualified for the hundred room nights because everybody, all the speakers that stayed, it was technically like on my ledger. Oh, amazing. Yeah. There's no such thing as four season points, unfortunately. I know. They're like one of the only hotel chains that I don't like, tend to go to because I don't have a point thing.
I know, I know it's, it's, it's super annoying. But yeah, I got a lot of points on that. I think I forget which card I charge it to, but I know I got 2 or 3x on those. Do you know I did not start doing this credit card points thing until you, like, last year, and I applied for so many credit cards that my credit card, my credit score went down.
It was like, I was always above 800. And then I applied for like four new credit cards and it went down to like 770. And I was like, that's still pretty high. But yeah, yeah, yeah, yeah. I, like, was freaking out anyway. It's a temporary dip. Yeah. You, you and Devin Gimble are to blame now for my obsession with credit, credit card hacking and point to redemption. So some people say it takes up too much time, but, like, I think of it as, like, how many guys waste so much time playing video games?
Like, to me, this is like a game. It's a game and if you enjoy it, like, you enjoy it and Devin obviously enjoys it incredibly. It's a wonderful hobby. Like, you know, I'm, I would say, like intermediate level, and you are higher than me and Devin is like expert level, magician level. Yeah, exactly. But I mean, what a wonderful skill to have. And, and like, look, I'm going to the Maldives for free later this year.
Like, you're not going to catch me complaining at all. How much do you think that would have been? Cash price? Oh, I'll tell you exactly. The, the room at the st. Regis is $2,400 a night. And then you have this like, you know, 22% service fee, blah, blah, blah. So I, I looked at it with money and it was like 12,000, 000 for the five nights that I was.
And then the flights would have been, I think, 5,000 per person. And I'm. It's me and my husband. So basically the, the total cost, I think, of our trip that I got for free was like $35,000. Yeah. And if you're a Titanium elite, you get free breakfast then too. Yes, I think so. And it's probably like, like something insane, like $60 a person for breakfast. Right? I know, I know.
And it's not really for me because I don't really eat breakfast anyway. I kind of have a little protein scoop in my coffee. But, like, whenever I travel with my kids, they always need to eat breakfast. And I'm paying like 24 for room service. French toast. And I'm just like, this is insane. You know? Yeah, yeah, yeah, yeah. Like, my trip to Korea is, you know, if I paid cash for two business class tickets, I got all 16 nights on point.
That's why I have. I'm very low on points because I booked all of, you know, and then I use suite upgrade awards. You know, I probably wouldn't pay for a suite in cash, you know, especially just Jack. And I'd be like, oh, whatever, it's just us too. But it's like, I have all these suite awards, so obviously those are much more expensive rooms. And then I'm not a big breakfast eater either, but I'm still a sucker for free food.
Yes. Like, if it's there, you're gonna eat it if you have the tickets to the free breakfast buffet. Especially if it's like an Asian hotel. Oh, my God, the Asian breakfast buffets are amazing. You know, they have all this, like, dim sum and stuff like that. So, yeah, I. I went from being like, it's not worth the trouble. Like, I get 2% cash back on my card. Like, that's enough for me.
Right. To then learning about it. And there definitely is a learning curve. I remember when I first started learning about points and miles and all this stuff, I was like, it's too much headache. I think I'm just gonna cancel all of them and go back to getting 2%. But I. You were like, stick with it. And then Devin was like, stick with it. And then it took about six months to a year, and I started, like, learning how to actually redeem them for high value.
That's the hardest part going in the. Yeah. Earning is not hard because I. You just need to know the right cards, too. Yes. And it's easy for me to earn points because I'm always sending money. It's. It's the redeeming it for high value redemption. Exactly. That is the hard part. Yeah, yeah, no, totally. I. I actually was not interested in credit card points for a long time. And I remember, like, after the fact, Devin being like, yeah, I was so.
I was so perplexed. Like, as the money person, you wouldn't be into it. And I have another friend, she lives in California, and she has a business, you know, that makes a lot of money and she's spending a lot of money on, you know, because business, you know, expenses are high. And I kept telling her, telling. She kind of was like, oh, kind of the same thing, like, blah, blah, blah.
And then I don't Know, one day she got interested and she was texting me. She's like, oh, my God, Thank God you kept pushing me. She's been, like, traveling. So it's been Chris. She's like, oh, I booked some Singapore air for this. I booked Air France for this. Like, they're in Italy right now. It's like. Like, I unleashed a beast. Yes, yes. You've created a monster. Can I tell you another thing that I.
Where the pendulum swung is coaching. I used to be one of Those people circa 2012, 14, 16, that was like, oh, coaching's for people who can't hack it. Because I will tell you, at my academic medical center, whenever there was a vice chair or, like, a direction director kind of position that wasn't leading effectively, the remedy for that person was to go to coaching. Like, the chair made them go to coaching.
So I always thought that coaching was a punishment for being an ineffective leader. I mean, I'm not joking. I'm not joking. Okay, then. As, you know, things go, life happens. I had kids. There were things that happened at work. I did things outside of work, and now I'm like, everybody needs a coach. Everybody needs a coach. I don't care what kind of coach. I don't care if it's a life coach, a business coach, a mindset coach, a love and relationship coach, a parenting coach, which you and I have both worked with.
Hope. Everyone needs a coach and a therapist. Like, I. The pendulum has completely swung to the other side, because I just don't think that in the current landscape of life that you can do life effectively or as effectively without a coach. You need someone, like, guiding you, leading you, calling you out on your. Like, just. I don't know. I love coaching so much now. Yeah. Isn't that funny?
Yeah. I mean, that's kind of. It's a very common story. Right. In terms of, like, how people, like, get into. I definitely had, you know, a friend or two who actually. Our coaches now, who thought it was, like, crazy, crazy town. And then they. I don't even know how they decided to finally, you know, finally do it. But, yeah, I think if you're listening, I mean, if you're listening, you're someone who's interested in improving their life, you know, your life.
And so, you know, and then you might be like, well, how do you do that? And I feel like most of us will say through coach or, like, through an event or, you know, whatever it is. There's so many ways to get coaching. It doesn't have to be a one I think of it as like, fitness. Like, you can hire a personal trainer. You can, you know, YouTube something.
You know, you could pay for a membership. You can go to like, group fitness, like Orange Theory. There's so many ways to get coaching because a lot of people will say, like, oh, but it's so expensive. I'm like, yeah, if you're joining, if you're hiring someone one on one or like an intimate group that's really high end, like, those tend to be expensive. But there really is a coach for like pretty much every, really every budget.
And you could, we could read books. You know, books aren't. There are books that are like, really great for, for that as well. I feel like there's something I was going to say about, about coaching. I don't know. I feel like. I don't know. I know. Yeah, I know. I just got started on estrogen and progesterone cream. You know, I went to one of those, like, online, fill out a questionnaire and type in your info and somebody prescribes it to you and sends it to your house.
So. Because I'm tired of like waking up, like, wet, wet, literally, like soaking wet. And I was like, I'm too young for this. But apparently not. I do everything a little early in life, as you know. So I'm going. So here we go. Yes. Yeah. No, I'm on the patch. That's so much easier. Yes. Sunny was saying that too, because you, like, forget to put the cream on.
But I don't know. I'm gonna start with the cream first. I. I always say, like, the three pillars that help me be better and, and hold myself accountable are coaching, community, and conferences. And like, people probably think I'm three Cs. Yeah, I'm probably, like, spewing some BS or whatever. But, like, for those people who know me, like, that's literally what I practice. I mean, you already know I go to a ton of conferences and meet new people.
Community is basically like you, you know, having a group of people who you can call. And this is how I can tell if someone's a good friend or not. Like, can you call them if you have good news and can you call them if you have bad news? Because there are some people, see, like there are some people that you can tell good news to that'll be actually happy for you.
Like, if I called you and told you my business goal had been met or something like that, I feel like you would genuinely be happy for me. And then perhaps if you weren't doing as Good at that one moment that you wouldn't like, like be a little bit of jealous or something like that, you know. But I can also tell you bad news. You know, maybe I've been struggling being a parent.
I've had a lot of mom guilt being away at all these conferences, haven't been home with my children. I felt bad about that. You know, there are periods of time where I don't feel close to my husband. I feel like we're, you know, ships passing in the night and I don't know what's going on with him. I feel like I can reach out to you and tell you those problems and know that you'll hold them in confidence and not like use them against me later or something like that, you know, like that's a true friend.
I have other friends. I will tell you a lot in Dallas. That's like just my hang out, go drinking, have a good time friends. But I don't really tell them what's going on in my life. Right. Like, I only have a handful of those kind of friends. And when I say community as the third C, that is what I mean. Yeah, I think we all have different types of friends, you know, like, and we all have different, like you might have the, you know, community of like, you know, parents from your kids school.
Like if you go to church, you have your church community, you have your, like your. If you're in, you know, if you've got neighbors that you're in community with. So I think, you know, what's interesting just talking about community is in the mastermind that I have, the happy and rich mastermind. I think universally all of them said that was one of their goals is just they wanted more connection and community because we're all connection starved and Covid.
And then actually I actually had a, a connection intimacy coach, guest coach recently and she said like, we literally still have not recovered from COVID I don't know if we'll ever recover from COVID I mean, the kids basically didn't learn anything that year. You know, like my kids were in zoom kindergarten. Like get out of here. You know what I mean? And then they kind of fall behind and then it's like a growth curve.
Like you're sort of on a different trajectory. I after that it's kind of hard to catch up to. I mean, I know people's relationships that didn't make it out of COVID people's businesses that didn't make it out of COVID Not to mention the number of, you know, physician suicides and depression and anxiety rates, like, I don't know that we'll ever recover in our lifetime. It's really sad. Yeah.
And then depending on your age, like the age of the kids, like, obviously certain age ranges were more detrimental. Like if you were a toddler, like it was. Or a baby, it didn't matter. It was probably good for you because your mom was home more. Yeah. Yeah. Jack was. It was 2020. Right. So, yeah, he was like two and a half when Covid started. Yeah. And then 4ish.
Because Mike. But one thing that he really missed out on, not so much academics, was like, what are you. What are you doing at that age? But it was more that he. Speech delay. We identified it pretty early, like when he was 2. So he didn't get speech therapy for like three years because nothing was in person. And like, you know, I think each with a three year old.
Yeah. And so I think that was really detrimental that he missed out on getting intensive speech therapy. And I think he, you know, he still gets it, he still needs it. But I definitely think that was one thing that really kind of was like bad about COVID you know, for Jack, because again, like, like, it's not like he was learning math at age two and a half. I mean, I don't know, maybe.
Right. Maybe you did when you were two and a half. No, no. I mean, I was doing calculus, Bonnie. Duh. And the socialization that was missed out. You know, my. My step kids, they're 21 now, so they were like 15 to 17. That was a bad age. And I am telling you, Bonnie, they are so addicted to their phones. I mean, as am I. But they didn't have the.
Have a senior prom. They basically like lived on YouTube and tick tock and Instagram and that was their form of socialization versus, like going to the movie with their friends or going to the mall or just chilling, you know? Yeah. And I. I just think now that it's so funny. I always say it's so ironic that we are more connected than ever. Right. Like literally the. The palm of the world.
I mean, the world in the palm of your hand. You can chatgpt just about anything, connect with just about anyone. But explain to me why loneliness has been declared an epidemic by the Surgeon General. Rates of anxiety, depression, self harm are through the roof. And people actually report higher rates of being disconnected from other humans. Humans. You know what I mean? Like, there's some irony there. I'm not smart enough to figure that out.
But I think we need to get off our phones a little bit more. Oh, yeah. I mean, I've got a problem too. I think the difference is we had a childhood and young adulthood without it. Right. And that it's so like, our brains kind of developed appropriately. And as, you know, smartphones, it really affects, you know, people's brains. Actually, you know what I just saw? Like, I'm always like, well, is this really true?
But I'm pretty sure it's true because I've experienced it is basically, if you use ChatGPT too much, you're basically, like, delegating your brain, thinking that if you use it too much, your brain will atrophy and your cognition goes down. And I have actually noticed that, like, I've noticed that it was almost information overload on one hand, and then I realized that I wasn't using my muscle, my brain.
And so I actually have decided I need to schedule, like, thinking time. Yes. I mean, I think of the brain because all our executive functioning tasks is being outsourced, you know? Yeah. So anyway, there's. There's a lot we could. We don't want to talk just doom and gloom. But no, no, we're really happy, upbeat people. Really. People are listening to this, are like, this is terrible. No, Richard.
Richard Branson did say I have to drop this tea that when I was on Necker island with him like, a couple of weeks ago, that if it were up to him, AI would have never been released to the masses. He thinks it's making us stupider. Oh, it's 100% kind of worried that it's like, one day gonna take us over, which is like, you know, right out of a sci fi movie.
IRobot. Yes. And also that the energy expenditure necessary for AI is killing the earth. And I was like, we were killing it already, and now we're just expediting, really killing. But yeah, I agree. I think for anyone listening who has kids, like, I think it really is our responsibility to. To shield them. So, like, one thing, Jack doesn't listen to my podcast yet, obviously. But, like, I hate YouTube.
I think it. There's weird stuff on it, even if it's YouTube Kids. Like, there's just like, brain rot. Like, he. And like, he knows. Like, I'll be like, jack, that looks, like, weird. And he's like, no, it's not weird. It's about math. And it's just. Just. That's what I said. Like, he knows. Yeah. And I think he. Anyway, so he does have an iPad. He knows that I will never let him download the YouTube app.
He does not know yet that you can get it on the browser because he doesn't know what a browser is. I deleted the YouTube app off of my kid's phone, and they just go through the browser I found. Yeah, but he doesn't know that. That the browser exists. Okay, let's not inform him. Yeah. And actually, when he was much younger, like, five, I told him YouTube went out of business.
Business. And he believed it for a while. Okay, what are you gonna do when he comes home from, like, I don't know, visiting a friend or something one day, and he's like, Mom, YouTube is not out of business. Well, yeah, now he knows it's not out of business, but he did believe it for a while when he was younger. Yeah. Oh, that's cute. Yeah. Well, we went past our 35 minutes, but that's okay, because that's what happens when you're engaged in a deep, meaningful connection with someone.
I know. We talked about a lot of stuff. I know. We really did not. We were. You're supposed to talk about, like, the summit, why people should come, and then we kind of, like, veered off. Yeah. Well, is there anything that we didn't talk about that you want to talk about regarding your conference or your book? No. No. I mean, I am just so grateful at the outpouring of support that I had for.
For the book. And even now, I will get DMS from people saying that, like, they're in the middle of reading my book or they just finished it, and they really identified with it, and they're also trying to, you know, reclaim and rediscover their joy. And it just. I. And that's the reason I wrote the book. You know what I mean? That really warms my heart. And I just want people to come to the summit because I already know it's going to be amazing and fun and inspiring, and, I don't know, I just.
I want to build this community more. Yeah. And also, like, just seeing your outfits is really fun. Yes. I mean, they're fashion, you know? I mean, I, I'm not gonna lie to you. Like, you should plan your outfits for the summit. No, I told Sunny. She was like, are you gonna be mad at me if I don't wear, like, designer to go on stage? I was like, no, Sunny, like, just come as you are.
But what did happen last year? Oh, I, I, I made my stylist come to the hotel, but that wasn't at my conference. That was at Peter's conference. Conference at the Renaissance Hotel. Remember Ali's shoe broke. Her boot broke. Oh, that wasn't your conference. That was Peter's conference. And then I literally had a van come to the hotel with a rack full of clothes. And I dressed Sunny and Ally.
I mean, the clothes for Sunny were really good because it was. Because, you know, she's. She's very, very casual, you know? Yeah. So. And she's tall. Looks nice. Because when I try on certain clothes, because I'm five three, it looks terrible on me. Like, not at all how it looks on the picture on the model online, because it. I'm five three, I have to, like, hem my pants four inches.
But because Sunny is so tall and, like, lithe, like, everything looks good on her. So she's like my Barbie. I dress her all the time. And she. She actually told me we were, you know, workshopping, having wine, and I told her that I had a new idea for a business, but we were. This is like, okay, call me crazy, but this is my new idea. I was like, I want to have a comprehensive coaching program for women where I work with them, you know, for their life coaching, business coaching, social media coaching.
But also I redo the outside of them. So, like, if they want a color analysis, like, if we want to talk about which silhouettes flatter their body, and then I'm going to go into their closet and organize everything so that when they go into. Into their closet, like, it feels magical. I need that. Like, okay. Said the same thing. She was like, I will be your first client.
I was like, seriously? I was just being crazy. Like, we had had, like, two glasses of wine, and I was just, like, you know, randomly daydreaming out loud. And she was like, this is amazing. And I was like, okay, okay. She shops at Marshalls. Walmart. Walmart. She shops at Walmart. I thought it was Marshalls. I mean, Marshall's has designer stuff that, like. Yeah, yeah. And look, I'm not trying to be, you know, a snobby person and be like, oh, if shop at Walmart, you're not sophisticated.
That's not where I'm going with this. I just like nicer things, you know, so don't come for me, y' all. But I was like, okay, since you're, like, agreeing with me and not, like, squashing my dreams, I already came up with a slogan for my company. And she was like, oh, tell. Are you gonna say it or no? Yeah. I mean, it's probably already trademarked. It's not that original.
It's look good, feel good, do good. Oh, I like that. Yeah, that's how I kind of like, if I don't feel good and I'm frumpy and I'm not, you know, put together, like, I don't feel good and then I don't show up, you know, as my full expression of myself. But when I do, then I feel good. Then I can help other people and just, you know, be on this earth to do the things that I want to do.
But, like, first I have to feel good or else I can't help anyone else, you know? Well, speaking of style, I actually did have a style. You probably don't know, but I had a style coach, coach, coach in my money program two years ago. And, you know, just how important is style because it can really change your identity immediately. Like having a different haircut, hair color, the way you dress.
And then, you know, you don't have to buy really fancy clothes to, like. I think a lot of people just don't know what looks good on them. Yes. And you don't need to spend thousands of dollars on clothes that look good in you. Because when you get. Or I think people also forget that when you buy high quality stuff, you don't need to buy a lot of stuff, Right?
No. I create capsule wardrobes for people. Like, I basically already workshopped this with Sunny, and I was like, there's like a vacation beach edit, you know, so that when you go to your family, like, beach vacation, you have this capsule of clothes. Then we have like, the work from home, but still you need to zoom. So it's like a cute blouse that you can put on top and, you know, wear joggers party down below.
I mean, you can be in shorts, whatever. And then like an athleisure for, you know, carpool, running the kids to birthday parties, running errands, that kind of thing. And then like a professional, like, conference attire where you kind of want to look cute, but, like, it needs to be more professional. And then finally, like, cocktail and event attire. And I. Because I used to organize my closet by color.
It was like all white clothes, then black clothes, then red clothes. And I'm like, it doesn't make any freaking sense. Because within the red section, there's like an athleisure dress, a red cardigan, a red cocktail gown. Like, it doesn't make sense. So now I organize my closet, like, by thing. Like, yes, vacation. Yeah, no, that makes sense. So that's my new business plan. I'm gonna work. Okay. Or after the summit.
I think you should. Should sell it at the summit. I need to rest, but there's not. Okay. We need to talk offline, but I think you should definitely sell at the summit. Yeah. Something and I'm planning. Yeah. You don't need to have it all, like, figured out. Like, you already know what it's going to be about. You just have to, like, figure out the price. The container. Container meaning, like, you know, how many months the price.
Right. But, like, you could definitely sell it there. All right, well, we'll see about that. I'm supposed to be doing less, not more, so that that doesn't align with my year of less, but we'll see. Yeah. Okay. Well, thanks so much for, for being here. I hope people enjoy the conversation of randomness. The comments are either going to be, this was really good or this was really bad.
This was like, so rando. Okay, so lead her summit. Isn't that the website? Leadher summit.leadhersummit.com you can see the ticket values on there. If you have any questions, you can email us at@Info LeadHer Summit. I'm across all the social media platforms at Tiffany, MoonMD and Joy. Prescriptions is available anywhere books are sold. Yeah. And November 7th through 9th in Dallas. And if you use code Bonnie B O N N I e, you'll get 300 off until the end of July.
So go get your ticket. We'll be there and we can't wait to see you. Yay.
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234: The Power Group: How One DM Turned Into Millions in Impact
What happens when you put five ambitious physicians in one room—and one of them is Bonnie Koo?
You get a friendship-fueled mastermind that’s helped each of them grow massively successful businesses while challenging the traditional path of medicine. In this raw, behind-the-scenes conversation, Bonnie joins forces with Dr. Peter Kim, Dr. Sunny Smith, and Leti & Kenji of Semi-Retired MD to share how their crew—the “Power Group”—formed and evolved.
Spoiler: It all started with a few emails and a willingness to say yes.
You’ll hear the hilarious, heartwarming, and holy-crap-that’s-powerful origin story of how each member found their way to the group, the mindset shifts they’ve sparked in each other, and why investing in relationships and masterminds is non-negotiable if you want to build wealth and impact as a physician.
What You’ll Learn in this Episode:
- Why saying yes to random invitations can change your life
- How coaching and masterminds have shaped each of their careers
- The mindset shift that made Bonnie say “go big or go home”
- The truth about collaboration vs. competition in the physician space
- How to create your own circle of power (and why you NEED one)
Listen to the Full Episode:
Resources & Mentions:
- Wealthy Mom MD
- Passive Income MD
- Empowering Women Physicians
- Semi-Retired MD
- Tony Robbins UPW Event, Stu McLaren, James Wedmore, PIMDCon, Leverage & Growth Summit
Want to have your entire financial life organized in one place? Introducing the Personal CFO Dashboard.
This isn’t just a spreadsheet—it’s your money + legacy command center.
Track your accounts, insurance, estate docs, and medical info. Know where everything is, and give your family peace of mind.
Grab yours HERE.
Welcome to the Wealthy Mom MD Podcast, a podcast for women physicians who want to learn how to live a wealthy life. In this podcast, you will learn how to make money work for you, how you can have more of it, and learn the tools to empower you to live a life on purpose. Get ready to uplevel your money and your life. I'm your host, Dr. Bonnie Koo.
Hello, everyone. Welcome back. So excited to be speaking to you today. So this episode is a replay from 2023. I actually can't believe it was from that long ago, but there's a reason why I'm replaying this specific episode. So. So a few weeks ago, actually, at the time of this recording, I think it was a week ago, I was in Nashville for a business mastermind that I'm in with Amy Porterfield.
And if you're in the online business world, then you definitely know who she is. She was actually my first online business teacher, if you will. I took her course on email list building. I think that was probably the first online course I actually bought. And since then I've been an online course junkie. I'm sure some of you can relate to that. Anyway, the reason why I'm mentioning this is, in case you're not familiar, a mastermind in the traditional sense.
Because a lot of programs have the word mastermind and they don't always mean the same thing. But a real business mastermind is where a group of business owners, in this case female entrepreneurs, mastermind together under the guidance of someone way ahead of the group. So in this case it's Amy Porterfield, who's the guide slash mentor, and everyone else in the mastermind, we all contribute to the knowledge to help each other, et cetera.
So truly, it's masterminding together as a group and Amy is our teacher, but she's not the end all, be all. She's really there to facilitate. And of course, she imparts us with her wisdom as well. So I think I might be the lowest earner in this mastermind, or maybe the second to lowest, but it doesn't matter. I'm nowhere near the highest and most of them are making way more money than my business.
Now, you might be thinking, isn't that weird? Or is that really a good idea? And I will tell you, when I first joined a mastermind, not this one, where I was sort of in the bottom half or maybe even the bottom quarter, like it did not feel good because the one prior I was one of the highest earners. But what I've come to Realize is that you don't want to be the highest earner in the room.
And the reason why is you always want to surround yourself with people ahead of you to learn from them directly. Like it just kind of makes logical sense if you want to know how to get to whatever goal you want to, and in this case in business, make more money, scale your programs, blah, blah, blah, learn from people who've done just that. It's actually that simple. And so the same goes for you whether or not you have a business.
But if you have your own practice, for example, that is a business and you want to meet other practice owners who have been around longer, who've really, you know, built incredible practices, you can learn from them, learn from how they grew, and then also learn from their mistakes. Right? And if you're not a business owner, you want to be around people who have more money than you, because the same thing applies.
How do I create the life that I want? Find someone who has what you want and learn from them. And so that's one of the reasons why, you know, people join my programs is because of the community, because then they get to be with like minded women. Now, now, most of my programs are not in person, unfortunately. I do an annual conference or retreat. And at the time of this recording, I already had my big conference in Hawaii earlier this year.
At this time we are not going to do one in 2026, maybe 2027, we shall see. But also more likely is having a much smaller intimate retreat within the next year anyway. So then people ask me or my clients ask me more often. Well, how do I actually meet people in real life that are like this, that are thinking bigger, that want to think bigger and living bigger lives.
And I always tell them, go to a conference. And not just any conference. I'm not talking about going to your specialty conference like the American Academy of Dermatology, although that's all well and good as well. But you want to go to a specific type of conference. Now the good news is there are so many of them at this point, whereas maybe even a few years ago there really weren't that many.
And so this episode I am chatting with some of my really good entrepreneur friends. Dr. Peter Kim, Dr. Letizia Alto, her husband, Dr. Kenji Asakura, and Dr. Sunny Smith, who was also my first coach back in 2018. And so this conversation is really about how we met and how we've been supporting each other and really the power of proximity with like minded people. So speaking of upcoming conferences, if you miss mine in Hawaii.
Then the good news is there are two. More than two, but two that I'll be personally attending, and I would love to see you there. So the first One is in September 27th through the 29th in Newport Beach, California. That's Orange county airport code SN A. I guess you could fly into LAX, but then, you know, it's about 50 minutes away by car. Or two hours of traffic, if you're familiar with LA traffic.
But anyway, it's called PIMDCON, which stands for Passive Income MD. The actual conference name, however, is the Physician Real Estate and Entrepreneurship Conference. And it started out as just a real estate conference, but then Peter found that entrepreneurship and real estate go hand in hand. In fact, real estate is a form of entrepreneurship, and so he sort of included an entrepreneur specific track. And so I will tell you, Peter puts on a really fun conference.
If you've met him, you know how not just how nice he is, but he just brings so much contagious energy. And I know that if you show up, you will also leave energized. Now, this conference is for men and women, not necessarily just doctors. And this is a great conference to bring your partner, spouse, boyfriend, et cetera. Especially when you're trying to, like, explain why, you know, you should learn more about money and entrepreneurship and real estate.
It's a great way to get your partner on board. Just saying. The second conference I'll be attending is called the Lead Her Summit. And this is with my friend, Dr. Tiffany Moon. And I'll link a podcast that we did maybe a year ago. And she just came out with a new book called Joy Prescription, so you definitely want to check that out. So this is her second Lead Her Summit, and she started it last year.
And this is a little different. It is not limited to female physicians, although maybe like 70 or 80% of the attendees last year were. It's for any ambitious woman. And if you know Dr. Tiffany Moon, you know that she's all about glam and it has a great feminine, luxe energy. And so it was super fun. Now, the small problem last year is that I was a speaker that spoke in the last slot.
Yeah, when I'm speaking at a conference, I would say that I'm not necessarily like nervous, but it's like this little background anxiety and feeling like you can't fully relax until your talk is over. So every speaker wants to go on the first day as early as possible, not the last day in the last slot. And so I'm thrilled to say that this year I'm Just an attendee. And I'll be there to just soak it in and not have to, like, worry about what I'm going to say and all that good stuff and working on slides the night before, which is what I typically do.
And I will be speaking at Peter Kim's conference. The topic is TBD, but last year I spoke about Business Finances 101. So these are two great conferences that I highly encourage you to attend. Tiffany Moon's conference, November 5th through 7th, is in Dallas, Texas. That's where she lives. And so. Oh, there is one more conference I'll be speaking at, but it'll be only for the dermatologist. And that's actually September 5th through 7th.
It's the weekend right after Labor Day, and it's called the Lead Derm Summit. I don't think it's limited to women, but I'm not exactly sure. But if you go to the website, I'll link all these in the show notes. The Lead Derm conference is lead derm.org and that's also in Newport Beach, California, too. And the really fun part is that the host of Lead Derm is actually one of my Derm mentors back in the day, Dr. Jennifer Sung. And so kind of a big. I was going to say 360, 180, whatever it is, to be invited to speak at her conference. She attended my conference in Hawaii. And I don't know, I just felt so nervous, like, oh, my God, it's like, I don't know, it's like having your teacher, professor, like, you know, be part of something that you created. And it just, you know, it was really cool.
So I was so thrilled and honored to be asked to speak at her conference. And hers is all about leadership, community, and diversity in dermatology. So that is September 6th weekend in Newport Beach, California. And so, yes, that means I'll be going to California, Newport beach, twice in the same month from Tampa, which, by the way, I actually do love living here, but I do not like the fact that it's not the New York City airport in terms of the number of flights available, the number of direct flights available.
And there is no direct flight to Orange county from Tampa. I heard there's one, but it has very limited service and it's not a major airline. And so at the time of this recording, I'm still figuring out, should I fly into LAX and then, you know, rent a car and drive down, or do I just deal with a, you know, an indirect flight? And yeah, I'm entitled. I'm spoiled because I almost never have had to take an indirect flight from New York, whether it's domestic or whether it's abroad.
And so it's. It's a serious problem. Anyway, here's my conversation with my crew and I really hope you can sense how important it is to be surrounded by like minded people, to become friends with them and to really normalize the types of conversations that one can have when you're thinking bigger. Hey, everyone out there listening. This is Peter Kim. I'm the founder and creator of a brand called Passive Income MD this is again, I'm an anesthesiologist by training.
I live in Southern California and I love talking about multiple streams of income. Sunny. My name is Dr. Sunny Smith. I'm a family physician by training and I am the founder and CEO of a company called Empowering Women Physicians. And we are arguably the largest or most comprehensive collaborative coaching program for women physicians. And we have the most impactful or effective physician wellness data that exists. So it's an incredibly meaningful line of work to support other physicians in this business.
Bonnie. Hi everyone, I'm Bonnie Ku. I am a dermatologist by training and I. My business is called wealthy mom, MD and my co coaching programs basically help predominantly women physicians to work on their money and really help them start living the life they want now versus waiting for the money to come in before they can do that. Hi everyone, I'm Le T and this is Kenji. And we're both hospitalist physicians by training and we run semi retired MD and we train physicians how to create a source of income by using rental real estate, both long term rentals and short term rentals, to be able to build lives they love.
Okay guys, I wanted to start out with our origin story. So I don't know if there's anyone who wants to start and kind of tell your version of what happened and then maybe we can go around and add in the things that we remember about the experience. What do we talk about? Origin stories. Like of our lives, of our, like our businesses. How we met, Getting together. Origin of us getting together.
Yeah, exactly. Oh, okay. All right. How did it happen for you, Peter? How'd it happen for me? Well, I said I think I've. I've heard. I had heard of Bonnie before. I think one by one, I think I'll just. What I remember, I'll tell you of how I met each person here. You know, Leighton. Kenji. I just remember. I think I remember an email that came in one day from.
It might have been Kenji or I Don't remember just. Just wanting to connect with me online at that time. I was a few years into Passive Income MD and I remember somebody. I should bring that email up. That'd be cool. I bet you it's somewhere I could search that. And it talks about how you guys are interested in invest. Investing in real estate, or you've been investing in real estate.
You wanted to share your story or something to that effect and wanted to connect. And so I remember thinking that, you know, you guys are living in Hawaii at the time. Somehow the conversation came up that you guys were in Hawaii. I was going to be in Hawaii in a month or two or whatever it was, and I said we should get together. And we did. Somehow we made it happen.
I don't know. I was on vacation with my family and usually on this vacation, it's kind of hectic and crazy. But you guys, we all happen to be on the same island of Hawaii. And you guys joined me, my wife, it was the four of us, and we just had acai bowl. You guys brought me some acai bowls. I still remember that sitting there at Turtle Bay up in North Shore.
And we just talked about life, about business, about real estate, all of these things, and about what you guys were hoping to build at that time. And I got really excited by it. And again, that thing, one thing led to another and you guys said, hey, you should, you know, we're coming to la. Ultimately, again, the conversation is probably longer, but we're coming to LA in a couple months for a Tony Robbins event.
And, you know, you should come with us. And I remember thinking, you know, absolutely not. That's not something I'm interested in at all. Something happened a couple days before and I said, you know what? I should do this. And I showed up at this event, hung out with you guys, and I don't know how, Bonnie, how did you hear that we were coming to this event? At least I was going.
I don't know how you heard that, but you're like, I have this other friend that's going. She's my coach. Yeah, yeah, yeah. I think you're like, this is my coach or something like that. I remember her name is Sunny Smith. You should try to meet up with her. And so I still remember, I was like, yeah, yeah, we should connect. And you connected us through that. That's where I met Sunny.
I had met you already, Bonnie, because we had been to some, you know, events together, I think, in the financial blogging world. And then we took a picture together. You remember that guys. You guys remember we took a picture together. Oh, we'll have to put it up. We'll have to put it up for this. Yeah. Acting all silly and crazy in front of this, like, firewalker sign. And that's.
I felt like that's when Bonnie, you weren't there in person, but you were there in spirit, because we talked about you a lot. All good things. But it was all of us together, and that's kind of where everything started. I mean, maybe you guys can add some color to that, because that's what my remember is not always the best. So what do you guys remember? Well, I remember actually meeting Bonnie first, because Bonnie reached out to me and asked.
Asked if we would be willing to do a guest post for her. And we were talking about real estate. And so that's how that whole relationship with Bonnie started when we were still in Hawaii. And Kenji was, like, online, and he was like, oh, I think this guy Peter, he's just really cool. Like, I could just sense his vibe. He's just like, he's not like a lot of the other ones.
Like, he's just very, very approachable. Like, maybe I'm gonna reach out to him. Right, and so you've reached out to Peter, right? That's right. Yeah. I emailed him and like, you said you could probably pull up that email and. Yeah. And then. And then just so happened. We just met up a couple months later is what I remember as well. So. Yeah, your recollection is pretty good. That's.
That's pretty much what I remember as well. Not much more than that. Yeah. And I think Sunny. Yeah, we met at UPW through Bonnie, just connecting us all. I think Bonnie wrote to Peter to find Sunny, and Peter was like, hey, we got to go find this person, Sunny. And Peter, we invited you. So I just wanted to kind of bring that up is like, we invited you to a random conference and you said yes.
And I think that. That you see that a lot, like, a lot of themes of just saying yes, how. How it can bring up so many cool opportunities in relationships. So maybe Sunny. Yeah, And Sunny, I thought. I think you said yes as well. Right. But. But your story there, getting there was. Was kind of a big deal. There was a lot going on for you. Yeah. So, I mean, as I entered into the circle in that I was doing physician wellness coaching.
Right. And Bonnie had reached out, and I was her coach at the time, and I had gone to an Orange County Women in Medicine event. I mean, it was a normal CME type event. And. And the initial people who were there that were on the stage said, you know, what's your advice for people who. For women physicians who want to get ahead? And the first person, they were all leaders.
The first person was like, get a coach. And I was like, what? I'm sitting in the audience like a new coach. How are these women physicians, like, saying, get a coach? Like, I feel like such a, you know, outsider, because nobody was talking about coaching. I thought at that time. And then the second person said, get a coach. And then the third person said, get a coach. I was like, what the hell is happening?
And then someone from the audience got up and said, how would I find a coach? And so I went up to the mic, and I was like, I'm a coach. And so anyway, this is how I ended up at the Tony Robbins event, because then someone who was in the audience came up to me, and she said, you're a coach. Do follow Tony Robbins. You have to go to his stuff.
He has this event coming up. It'll change your life. It changed my life. It saved my marriage. Like, it's life changing. You have to go. And I was like, I don' I mean, I'd known of one set of coaching skills and tools, and they were incredibly effective for me and my clients, but I was like, I don't know about that. I just had suspicion. And so notice the story is like, Peter was like, I don't know.
No, that's not for me. Right? Like, that thought at first, that's not for me. That's not who I am. I'm a traditional physician. Right. I was an academic physician. And so in particular, because it was Match day. Like, literally Match day. Exactly, Match Day. And so since I was a formal medical student advisor and an academic community director, it was my job to be at Match Day day and to stand with my students when they open their envelopes, celebrate with their families.
The news comes, all this stuff. And so this woman kept texting me and texting me and texting me, telling me I had to go. And I was like, who is this crazy stranger? And why does she keep telling me I have to go to some big event in Los Angeles? I lived in San Diego. And so then Peter Kim texts me and says, you know, hey, I hear, you know, Bonnie.
And he texted me a picture of himself, and he said, I'm here in Los Angeles. This is what I look like. Come and meet me. And I was like, well, okay. So that was the day before Match Day. So I drove up there. We sort of met each other, you know, like, said hellos. I. There was a firewalker event that turned on, turned out, went into like 2 o' clock in the morning.
And the whole time all I'm thinking while people are chanting is, what the hell is happening here? Have I gone into a cult? What is this? Like, it feels insane the first time time. And I was like, I need to get back to Match Day. Like, I can't just stay here and chant and wait to walk on fire. So I left and, you know, it was the middle of the night when I was driving home, I went to Match Day.
I had to decide if I was going to go back. I took pictures with my students. That was March 2019. So this ended up the crew that, you know, sort of moving forward were Covid residents and all of this stuff. But I had to decide whether I would go back or not. And there were some people still scrambling that day. And so in the end, I got another text message from you guys and I was like, all right.
I mean, what's the A difference? Nobody's really working today anyway, after Match Day. So I went back and I remember taking calls about scrambling people from the LA Convention center and then going in and being back in the cult and then. But the truth is, and I didn't think we had that much in common, honestly, like, I was very skeptical. I was like, these are physician finance people.
I run a free clinic. Like, I'm the opposite of finance. And then we went to lunch, Kenji and Letty and. And we sat together and I saw, oh, you're approaching physician finance through a different lens. Through financial freedom. You get to choose how you spend your life. And that is what matters. That's what we were all trying to get at was like, how Bonnie said she teaches women physicians to live their lives they want now and not wait till they hit a financial independence number.
And Peter also, you know, passive income, so that people could do what they want and not wait for a certain time. And you also taught people to leverage that. And I thought, I would never do any of that finance stuff. I would never do real est. I would never. And then I just think we all saw we had a lot more in common than I think any of us ever would have anticipated.
And it was a very transformational weekend. I think we all left changed and all left connected to each other in a very unique way. And Bonnie was the ultimate connector for all of us. Right. I really want to highlight that, Bonnie, you're the person who went and found each of us separately. So how did you do that? So if people want to know, like, how do you bring together groups?
How did you go and find each of us? That's a good question. I want to say a little bit about how Sunny said, like, she was skeptical because I did, like, a personal development conference when I was like, 23, and I heard about it through a friend and I thought she was crazy. So it's like a. Like the similar theme. I was like, she's nuts. It was right after 9, 11.
I was living in New York City. And the reason why I ended up doing it was not because I thought what she said was sound. It was because I was studying for the mcat. She said, you're going to get a higher score if you do this. I'm in. I'm in. I want to do dermatology. I'm going to need all the help I could get. So it's just funny how that's what got me in.
And then. And that's one of the reasons. And I say that because when I saw that Sunny was offering coaching in a Facebook group, I didn't have to be sold on coaching. I already knew what it was. And I also knew that it wasn't, like, cheap if you wanted your own coach. So when she was offering free coaching, I was like, holy cow. Basically, I was like, yes, I'm gonna do this.
Like, I can't believe it's free. Because I remember wanting to hire someone when I was in my 20s, and it was just cost prohibitive for me at the time. So that's how Sunny and I met. And then I think I met Peter before because we were in the financial blogging world. I think we met in person at the first White Coat Investor. And you was. You were just coming out, I think, around, you know, because I knew who you were enough to meet you versus, like, I don't know who Passive Income MD was.
Right. Can we clarify that? That means. Okay, just clarify a little bit. There's nothing wrong. I'm just saying. But you revealed your identity, and I was revealing my identity on it. Right. Okay. And I want to say, Peter, just for a second, I want to put in because, again, I ran a free clinic. And so the fact that you were so humble that you wanted to help other physicians and were anonymous helping other physicians as Passive Income md, and it wasn't about your ego.
It wasn't about you. And only after a long period of time of helping people, you went through that transformation and deciding to put your name out there and deciding to Come forward with who you were. That actually meant a lot to me. It was endearing. It told me something about your character. And so I think when people are looking for other people and how do you know who's a good character?
It's what you do. When people don't know who you are and people aren't watching, that tells a lot about you and your values. And so I knew kind of right away that this was going to be a safe space. Space to be in. So go ahead, Bonnie, with your story. Yeah. And then we met again at another conference, fincon, and I forget what year that was. And that's actually when we had a conversation that I mentioned all the time to people is.
I think it was around the time when I was like, do I keep doing this blog? Like, it was kind of fun. It was making, you know, a few thousand dollars. Like, that was like, cute, right? And then I was like, should I do this business? And I was working with Sunny at the time. And that's when you said, go big or go home. And you didn't say it like in a, like, mean way or whatever or provocative.
You were just like, make a decision. Go big or go home. And it was just very matter of fact the way you said it. And I was like, I don't know. And then that's when I decided with Sunny to pursue it. And then with Latean. Kenji, I do remember you writing me a guest post. So the question is, how did I. I must have heard about your blog somehow.
I don't remember. I. What I do remember is being on my bed in Philadelphia and us having our first phone conversation. I forget what year, but I remember where I was. Which is kind of random, right? Because I do too. I remember. Oh, my gosh. Yeah. Talking to Bonnie because she was such a big name. She was Miss Bonnie. And I was like, so excited, like, to get to talk to her.
It was really, like pivotal for me. I mean, it was a big deal. Yeah, I think this was before. Yeah, before, you know, you had courses and stuff. You know, the blog was just a blog. I don't know what your origin story is in terms of how. How your blog started, so. So I think I met all of you around the same time. And yeah, I do remember telling you all, like, oh, Sunny will be there.
And I think I remember saying, like, she's really tall, so that might help find her because obviously there's thousands of people at this conference. Right? So, yeah, that was 2018 when we all met you. And then 2019, we met each other. Yeah. Yeah. Somehow we all ended up on a text thread together at that time. I think that's how after this event, then we decided that, like. Yeah, well, I mean, we decided to call ourselves the Power Group.
If we're being transparent, I don't know where that came from. I have no idea. I think it was me. There you go. It's Bondi's. Always a ringleader. Well, you can name a group chat. And I thought, leesh, we should just have a name. Yeah. I want to point out Bonnie was the ringletter the whole time of everything. She met us all individually. She put together the text thread.
She gave it a name that she remembers. Right. Yeah. And I want to point out also how each of us, just by saying something along the journey, has, like, totally transformed what the other person did. Because, you know, Peter transformed what Bonnie did. But Bonnie was the person who brought courses to us and said, hey, course. You should do a course. I'm doing a course. Right. And so that totally changed what we were doing, because we had met Sunny, we thought we were going to do a coaching program.
And then Bonnie set a course, and we changed. So it's just. And I'm the one who taught Bonnie how to do courses, because I had done. I had become a coach. And then I had also. One of my coach friends had said, hey, have you heard of James Wedmore? He has this program called Business by Design. I went and did that. And so I was like, hey, he has this program called Monetize.
Before you make it, I asked him, can I share it with my client Bonnie? Because I think she could make a course and teach women physicians this. And so, like, the. The interweave. Interweb, or like, CR of people who have similar interests. It's like, this is what I'm doing. What are you doing? This is. How can we make this better? How can we all help each other out?
Right. And even though you're all in the financial space, none of you were like, well, someone might sign up for Bonnie's course and not mine or Peter's and not mine. Right. There was none of that. In fact, I have to say, if we put together a list of people who've been in all of our programs, that list would not be small. Right? Yeah. There's definitely, like, a Venn diagram where they all overlap.
Yes. But I think that's one thing that's beautiful is none of us feel significant competition with the other people. We're, like, always truly trying to help the other people and know that there's not a fixed pie. Yes. Yeah. And people should know that we get together and actually are pretty transparent about our businesses. We share a lot of the challenges, struggles of the business particularly obviously our successes.
But we're all like, every time we meet, we're trying to share what's working well and some of the challenges where we have. And the cool thing is we all are getting our information not actually from the same place. Like you know, you guys have done Keith Cunningham, you guys done all this. Like you guys are going to your own masterminds and everybody's doing their own masterminds. Some of the things we do together, but a lot of things we're doing is we're all pursuing our own education on our own and then we're bringing it back to everyone else and like kind of condensing it down and giving the best stuff, which I think has been like a really fun part is everybody's contributing to everybody's education and helping each other.
So I know I've learned a lot from you guys. I mean Peter even, because I'm like a little disorganized. And so Peter even told me who his CEO was or his COO is fractional coo. And we shared a COO for like how did that turn out? Six months. I mean she got so much organization and structure in my business. She really did. I mean I went from like a one woman show with one VA to a company with that woman.
And I learned about culture and fit and she wasn't the right culture fit for me. But you know, I learned a lot because like when you're saying we help each other, like we really, really help each other. And we really do go into very different spaces for the. We all invest significantly in personal development and coaching and business support and with very different spaces and you know, whether we want value alignment or whether we're looking for a certain goal or result and then we really do trying to help each other and teach each other.
Yeah, I was thinking about what, you know, allows this group to be such a really great group and part of it is a growth, growth mindset and also the mindset work that we're all doing. And so if we can talk about some specific examples where somebody went and and learned something or grew and was able to help you with your business. Well, I think Sunny was, was the one who said introduced idea of doing a course like that would have never entered my mind.
And you were the one who said you can sell it before you make it. And I was like that's crazy. But that doesn't mean you don't have a plan. Right? You gotta, like, know what to sell. You can't just be like, I'm doing something. Buy it. Right. You have to. So I remember, like, I planned it all out, but. So that was definitely facilitated by you. And I guess, you know, lady and Kendra were like, oh, we should do a course too.
Like, I don't remember exactly that conversation, but I think we would just talk about, like, what we're doing, what we're up to, and if it's not an interesting, like, oh, tell me more about that. What are you doing? How did you learn how to do this? Like, in the beginning, like, we were all, like, beginners and online business. And I felt like we were all sponges. I feel like we are still sponges.
The difference is that now we just have a lot more knowledge and experience under our belts. But, like, we're like, I. I did the sales page copywriting course just recently, and then I'm working with the same coach for email copy. And so I'll definitely share what I've been learning. Like, she's. She's so good. And so, yeah, we're always taking some sort of. We're always in some kind of, like, business, whether it's a coaching program or to learn a specific skill, like, you know, copy.
And then we could always bring that to the group. Yeah. I was wondering where the membership site came from, because I think at least a couple of us have done membership sites and that's been a significant impact on our business. So was that Bonnie again? Bonnie. Oh, yeah, Bonnie' One that goes out there first, like, meets all the. The right resources, tries it out, tells us all about it, and.
And then many of us then will try it. I feel like Bonnie's the first one always. Well, and then what she does, literally, and then she becomes everyone's taste study. Right. She became like, Amy Porterfield's case study. Stu McLaren's case study. Like, she's. I met. I met Stu, who teaches about memberships at James's event. That one that I had told Bonnie about. But. But again, when Bonnie, like, a lot of people hear about things, but I think what's remarkable and exceptional.
Exceptional about everyone in this group is we don't just hear about things. We enroll in things and attend things and listen to things with the intent to take action. And so whether she goes in with the intention or not, she's like, I'm going to be everyone's star student. I'm going to be a testimonial, because I'm going to apply this work. Otherwise, why did I enroll in the program?
You know, like, if you don't want the result, don't enroll in the program. Don't waste the thousands of dollars. And so I just think that that's. It's a characteristic, right. That is. It's no accident and it's replicable. Yeah. And I think the same with. The same with each one of the people here. That's what I was going to say. Like, we all take action on things that we've learned.
We're not just, like, sitting around, you know, I think I learned from you, Peter. Like, I saw you give a talk, and I say it over and over again. Like, you know, a lot of us think knowledge equals power, but it's knowledge plus action equals power. I use that line all the time because it's so true. Right? Like, and I think, you know, I made that, guys. I made that.
I made that up. Just want to let you know. No, but that's. Tony learned it from Peter. Yeah. You know, but I think that. Sorry, I was just gonna say that I think that what another thing that I got from Peter that's a saying is like, what if it's the third time that it works out? He said that in real estate to one of my clients, who is also one of your clients, the as well.
But it's knowing knowledge plus action equals power, and then knowing it's probably going to be the third time that you actually get it right. It gets you out of the perfectionism and trying to get it right the first time, because it's like, you have to experiment the first time and the second time to have enough experience under your belt to get it right the third time. Yeah, I got to say, Peter is, in my opinion, like, an incredible salesperson.
Like, when I watch his webinars, like I'm watching, I'm like, oh, my God, I got to learn from Peter. I got to learn from Peter. I want to be like Peter when I grow up. Right? So, like, each of us have built skills in certain areas and that we can model off of each other. And it's just so great to be able to learn from watching you guys kick ass in your businesses, too.
Like, the actual. It's that we actually care, though. Like, because if you think of Peter, why, when you say he's a good salesperson, I like, I don't even think of Peter as a good salesperson, per se. What I say is, like, he's. He Cares about people. He's everyone's best friend. He genuinely likes them. You know, like, I genuinely like Peter and all of you do as well. So there's like that.
It's not transactional, it's relational. And having a real relationship with people really matters because, you know, they'll forget what you say and did, but they'll never forget how you made them feel. It's Maya Angelou. Well, a good example of that is I was just at my 15 year med school union, which kind of blew my mind. It's like, it's been 15 years. And I was telling them we were all just, you know, talking about money because they were asking me what I was doing.
And we were talking about real estate, and I mentioned your name. I, like, told them at the conference. And then my friend Jessica, who I introduced to you when she took your sundaycation course, she's like, oh, my God, I love Peter. I gotta go, I gotta meet him. I can't wait to hang out with him. And I feel like people say that a lot about you. Well, I brought, by the way, Bonnie came over my house recently and I brought her to a little picnic.
We were having a little picnic outside for the neighborhood people, and then I was introducing her, and then somebody's like, wait a minute, you're Bonnie Coup? Like, I've read your book, I've done this. And it's amazing to see the influence of, like, I didn't even know my neighbor. Like, again, I never talked about Bonnie to my neighbor, who happens to be a physician. But it's just. It's just really cool to see the impact that all of you have made.
All your names come up. When I talk to people in the space, whether they're in real estate or not, just kind of influencing, you know, the influence that you've had on them has been amazing. And I will say all of you have had an influence on me, obviously, in so many different ways. But one of the biggest ways is definitely, like, how much you guys are all willing to invest in yourselves.
Like, the whole education aspect of learning more masterminds, coaches, you're not just telling people and creating these things for other people. You're doing it yourself, too. And so the amount of, like, you stretch my mind to, like, what's. I'd say, what's, like, possible in that sense? What is reasonable? I guess, in a sense, like, you know, being in my world, I'm like, I don't want to pay that much, you know, because I'm more worried about the cost versus the benefit.
Right. The cost versus the return on investment. And what you guys have really taught me is that it's not about how much you spend on, it's what you get out of it in terms of value, value. And, and you're able to now I'm able to see these things in terms of that light. It's not like, oh, how much I'm going to spend, you know, it's more like what am I going to get out of this?
And, and like so now obviously Latino, I mean we were all spending significant amounts of money on our own education, masterminds, coaching, all of it. But it's created the amazing returns for all of us. And I think we can all probably say the return on investment has been like not small but humongous. Right. And so those that wouldn't have been possible if I didn't see each of you kind of invest in yourselves.
And that's allowed me for sure. And that like when I was doing this at first I was the literal only physician I knew doing this, right. Like my initial Coach training was $18,000 and everyone thought I was completely insane. And then once I got around people who really again invested in themselves in this work and whether it's a training, a certificate, a program, a course. And then I had just decided from the get go, like from the jump I had heard, because I'd read Grant Cardone's book 10X, I just decided, I'm like, I get 10X out of everything.
And my first offer to Bonnie was I guarantee you'll 10x your money. So pay me this and I guarantee 10x your money or I'll give it back. And so I just had that thought for myself and I still have it. And I know it seems extreme and like there's another book coming out soon that's called 10x is easier than 2x because you have to as Benjamin Hardy, the guy who wrote the gap in the gain good book for everybody to read.
But really, even if you knew if you decided ahead of time you were going to 2x or 3x or 5x, like there isn't Peter's passive income MD. I mean I give him hundreds of thousands of dollars for syndications. I'm not expecting 2x or 3x or 5x or 10x. Right. So it's so I do think it's been helpful to see other physicians doing this too. And again, not at all to be self serving or salesy my life, as you all know, I'm going through a really hard time right now my life is so much better.
My mind is so much better. My ability to cope is so much better. My perspective is so much better. By purposely surrounding myself with people who think that our life experience matters. Because let me tell you, physicians are not accustomed to thinking that their experience of this life matters. They just sacrifice themselves and sacrifice themselves and sacrifice themselves. And it's like, what if all these rules were made up?
And what if you didn't have to play by their rules? What rules would you play by? And so I think the people who. Who immerse themselves in mindset work start to realize we really can make up our own rules and we can still work as physicians, or we can work part time, or we can do all these other things that, like, we really do get to play by our terms.
Wow. It's one of the best things is that we get free coaching from Sunny. Yeah, I mean, you're already doing this, but I'm just saying, when you talk about roi, there is a, like, literal. You can look at my, you know, whatever Social Security statements or whatever, there is a literal roi. But what's more important. And you guys know that I'm, like, speaking my absolute truth here, because money solves problems that money can solve.
And then you're left with the real work, which is like, what is this life really about? And what is your experience of this life? So let's get everybody who's listening, because you guys are financial people, like, so let's all get them to the point where they know they have enough money. Money, the money's not a worry anymore. And then again, what are you really doing with this life?
It's. It's a profound place to be and reflect on. It is. It is. So let's talk about going forward. I think we've talked a lot about the past and, like, what made us such a good fit for each other in terms of mindset and. And how we've been kind of going so far going forward? What kind of things would you like to see changed or added about what we're doing now?
Just for people to be able to model, like, okay, I. How they got together. I see how it's worked so far. What do you want for the future? Are you talking about in the context of our group specifically, or our businesses? Oh, okay. Well, one thing I realized, great is because peer masterminds, you know, I think there's pros and cons, right? It's really easy for a pure mastermind to just kind of be like, well, I'm not paying for it.
It doesn't matter. And I think our group has been different because I'm. I've been in peer masterminds or attempted where there's just not buy in. Whereas ours kind of came organically, I think, you know, really purposefully, you know, meeting up. Like, I think we all end up meeting each other because we kind of go to the same conferences. But when was the last time we were all together?
I can't remember. It's been a while. Like Peter's conference, I think. My conference. Yeah, yeah. Afterwards, My backyard. Yeah, it's been a while. It's been a while. Yeah. Yeah. So I think, like, purposely doing something that, you know, maybe not just, you know, attaching to a conference, but we've talked about maybe, like, doing, like, planning a vacation slash work thing together, right? So we can all bring our families because, you know, it's hard to always separate from our families.
So we've talked about Disney cruises or Greece. Like, I don't remember, but I think it's just, like, you know, executing it. And I think, like, lady was in charge of getting this podcast together. So I think what it takes, and this is just for anything, is like, someone's got to kind of decide to organize something, right? To kind of be, I guess, the ringleader, right? So, like, one of us will have to be like, okay, like, let's look at our calendars.
Let's figure out a time to go. I think, Peter, you said you're going on Disney cruise next year. Since we're like, what dates is that? Like, maybe we could go and we vote on that person right now? I vote Bonnie. Organized. We need one person. Is that what you're saying, Bonnie? I'm happy to. I think it'd be really nice for us to purposefully meet in person. Like, I think we're pretty good about meeting, you know, periodically and, you know, like, to you really, you're really good about organizing that.
Like, hey, let's meet up, up. And it's. There's no, like, specific cadence. And I think that's also nice is like, we're not like, oh, we gotta meet the third Wednesday of every month. Or it's kind of like whenever it feels like it's been a while, we'll kind of end up doing a zoom call. But, yeah, I think that's one thing I would love, is to actually meet in person.
We're not, like, you know, where Peter's not, like, running a conference, right. Because that's obviously a huge use of his brain. Time and he's got to focus on that. So whether we just stay a few extra days and, like, you know, maybe go to your str and where is it? By Coachella. Oh, Indio. Yeah, right. Or one of their STRs or everybody has something somewhere. We're having a thing in Puerto Rico soon.
You can all come to. As soon as I buy my. Our Italian villa. Yeah. Yeah. There you go. I think what I would say about that is that I. It's about my experience that Leyte is the instigator for our meetups generally, and she kind of has to hunt us down. Like, it's not easy. We're not all like, hey, sure, yeah, we'll do that. It's like every. How about this day?
How about this day? How about this day? How about this day? And everybody's going somewhere all the time. You know, like, we're. We all have conferences and things we're going to. So it's not an easy job for you. I've noticed it's most common when, for instance, you or one of us has a significant issue. Like, as Peter was saying, like, we really come together with, like, oh, the stuff's gonna hit the fan right now.
Like, I. We're in it. We're deep in it. We need some people who are physicians, who are entrepreneurs who get what it's like to run a sizable business. And when stuff hits the fan, because it's like the team or the this or the that. And so lay t, I find, is very good and persistent about getting us together. And then what I think, even for the better is, honestly, I think, like, are we meeting instead of waiting for every single time, like, our COO quits or our, you know, whatever terrible crisis is going down?
And maybe even we could take turns like this. This month. You lead next month. I lead next month. Right. Like, we could actually do that. And then also, I think the. In persons with intention to have a period of it that is mastermindy. And then there will be periods where. Because even in my real. Not real, but in my paid masterminds, there's the content. You know, say you're at a thing from nine to three or whatever, nine to five.
And that is super important. You're there with your notebook and all that stuff. Stuff. But a lot of the learning comes from sitting by the pool and having a drink at the bar. And so I think we could, for ourselves, do both of those things. We could have some actual content. And we're also really good at the, you know, drink at the bar or and it doesn't have to be alcohol.
Right. I was at Leyte's house yesterday and it was her two year old's birthday and we had cake. Right. And also went to the pool. And the reason we're in Puerto Rico is because of you. And they're. Exactly, exactly. And you just came to visit, right? So it's like you, you really do become the average of the five people. You. Before I met you guys, I had my five people and we're basically the same person.
We're underserved medicine, family medicine faculty members that teach. That's. That's who we are. And we've been best friends for 25 years. And they're still my people, but I, they don't really understand the kinds of things I have to talk about right now. Right. It's a very different world. And so having you as some of my five people. I think again, that just spending time with people intentionally, the things that Peter happens to talk about.
About. Right, or that you happen to talk about because it's part of your life. It's not like you're trying to teach me all the time. It's just this is your life. And so, yeah, I think structure plus the unstructured time are things that we could take turns doing. And I look forward to doing that. It's gonna be super fun. Peter. Yeah, I mean, I think, I think we need to be intentional about meeting up.
That's really, that's really what it is. I think we're all busy and I think everyone, probably everyone in their lives, they've realized that without setting something especially way up in advance, like, it just doesn't happen. I mean, I, I think like Bonnie's talking about, she's got a conference coming up and you know, if she doesn't put that date down pretty soon all of our schedules will be filled up already.
I mean, just the way it happens, life happens, right? March 3 through 6, 2020. Yeah, I had to. We're there. Like, I was just, I was like, are you guys free this day? And you know, we. Not everyone knows our schedule that far in advance, but we knew for sure, like you didn't have. Have certain big things that, you know, you had responsibilities for. So. Yeah, that was also part of it too.
It's like, okay, finding a date that would work for all of us. And I'm, you know, really hoping that you guys can all make it. So. Yeah, I think that. So we should probably talk about Sunny. I was just gonna say I'm the opposite. Yeah. Peter's Peter will be like, I have a conference going on. It starts on Saturday. Sunny, can you come? Are you gonna come? And I'll be like, yeah, I'm just, I'm just last minute because my life has been.
Has had a lot of unforeseeable events, you know, and so I needed flexibility in my life. So when Bonnie's like, March, I'm like, I mean, you could create a whole human between now and March of next year. Like, there's no way to actually know what's gonna happen during that time. Put on the website. Just do it. Bonnie put her name on the website. You know, put her picture.
I saw. I saw my name, a picture on the website you're creating. I don't have your headshot. Otherwise, I'm just gonna put your picture up there, Sonny. I'll get it. Yeah, I'll give you a headshot. But I wrote subject to change. But it's a mirror ball. I mean, who's not gonna want to go to Miraval? Yeah. Yeah, exactly. But I, I, I've learned this, and I think my wife's reminded me of this too.
Is that, like, you know, if you don't set even time with her, like, a potential, like, it's just like, you're gonna fit in the cracks maybe, but other things keep filling it first. And so I think for us, we've talked about it for a while. I think you're right, Bonnie. I think we got to just, like, like, set these dates intentionally. We need to set intentionally, like, time in advance and block that off, and then that way we can say no to other things.
And so. Well, MAR would be a great way to extend because you're at a spa resort, and it's all inclusive, and it's, you know, it's like the perfect, you know, backdrop. So maybe we could talk about just adding a few extra days or. Yeah, it's probably better to do after, right? I think so. Yeah. I was actually just thinking that one. You know, we have a mastermind that it was conflicting with Peter's PIM decon.
And I was like, oh, we got to rearrange the mastermind, right? Because I. We're going to pimdcon. So it just gives you a sense of, like, we make sure that we're at each other's important events to support each other. You guys, you know, were our affiliates. For the first course sale, we didn't have a huge list. You know, you guys made all the difference in the growth and, like, and it.
It just, you know, knowing how Much of a difference you guys have made in our growth, our trajectory. Like, you know, just the loyalty of being there this whole time. It means so much to, to us and to all of us, I think, to have this relationship where we all started from the beginning and we've all grown and grown some really remarkable businesses over time, through each other, helping each other, which is really, really phenomenal and beautiful.
So thank you guys so much for your time. This was so amazing. Can you, each of you maybe tell everyone how they can get a hold of you and find you and learn more about you? Yeah, I'll go first. First of all. Well, quick question, lady. Did you say what you want to see and do going forward? I don't think we had anything. Yeah, we didn't have anything.
I mean, the only thing I had to add was that I would love us to do like a group like two day thing where we just bring in all our people. Oh, yeah, we've talked about that. Right. We just gotta. But it would be killer. Killer. Yeah. Right. Okay. I said, are you allowed to cuss on this show? Yeah, I said, when the stuff hits the fan, because I didn't know that answer to that question.
I was gonna say. Then I was like, maybe it's not an explicit show. I don't know if it is. Now you got the. If I had the choice, I would have made it explicit. So. Yeah, all right. No, I think that's a great idea. I mean, I think if people are interested in that, I mean, that's maybe something in the future where we create like a, A joint kind of.
Well, this is what my conference is kinda. You guys are all going to be there. Maybe I need. Maybe I need to rent out the whole resort buyout. It's got to be like, it's got to be a conference on, on wealth in general, like financial wealth, but also like the wealthy mindset. Right. It's like, it's a combination. I think that's what she's doing is actually. Yeah. Yeah. All right.
So people can find me at Wealthy mom md. And so those are all my handles. Instagram, my website, my podcast. So that makes it super easy, honey. People can find me at empowering Women Physicians.com and they can get like free resources and guides and things, like things that I actually do with my clients. They can download them there. I would say most people don't know me from my Facebook group.
And so that is for women physicians. You have to be a woman identifying physician to get in there. And then I have a podcast of the same name, Empowering women physicians. You can find me at Passive Income md, that blog podcast by pretty much the same name. We have some Facebook groups and, and of course there's a conferences that we do, pimdcon and Leveraging Growth Summit, so look out for those.
And yeah, that's it. And that's where you'll see all of us for sure too. You can find us @semiretiredmd.com and we do courses, masterminds, and you can find our public Facebook groups as well. Semi retired physicians and semi retired professionals. Thank you guys so much for your time. This was so much fun and I can't wait to get texting to you guys later today about other things and all the things we've been going through.
It's just really an incredible thing to have all of you in our lives. So thank you. All right, thanks. Bye, guys. Thank you. Hey there. Thanks so much for tuning in. If you love what you heard, be sure to subscribe so you don't miss an episode. And if you're listening to this on Apple podcast, I'd love for you to leave a review. Reviews tell Apple that this podcast is, well, awesome and it will help women find this podcast so they too can live a wealthy life.
And finally, you can learn more about me and what I do @wealthymom md.com See you next week.
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233. You Can’t Delegate Your Dream Life (And Why That’s a Good Thing)
What happens when you step back from the spreadsheets and ask: What do I actually want my life to look like?
In this episode, I’m diving into:
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Why I’ve gone all-in on a holistic approach to money
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What “experiential wealth” really means—and how I used points to book a $20K trip to Korea ✈️
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The mindset shift that made me finally pull the trigger
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How rethinking school (hello, homeschooling!) is reshaping my business
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Why you might already be able to live your dream... you're just not giving yourself permission
💡 Plus: Get the scoop on the Happy & Rich Mastermind, the newly updated Money for Women Physicians course, and my brand new Personal CFO Dashboard.
Hey everyone. It has been a minute. I think, in fact it's been like two and a half months since I've talked to you and so much has happened in the last two and a half months. And I meant to do an episode after my Hawaii conference because I wanted to just talk about how it was, et cetera. I mean, it was amazing. It's like, how can you not have an amazing time at the Four Seasons in Hawaii?
It was amazing. And in case you missed it, you can actually get all of the talks. We recorded them. So go to my website, wealthymomd.com conference. At least I think that's what it is. But if you go to my website, you'll see a link to access it. And I, I'm pretty sure it's just $299 to get all the talks and it comes with 10 CME credits, so truly it's a no brainer.
And 100% of conference attendees basically said they would recommend this to another woman physician. Some of the talks were so powerful. I would say the talk that was the most popular was the one on boundaries and the one on startups. So anyway, if you want to catch the talks then go to my website, wealthymomady.com but what I really wanted to talk about today was first just kind of give you an update on things that are happening around here and tell you about the amazing trip I booked on points.
So one of the things that has been evolving is I've taken a more holistic view on money and I actually started the conference with that. And I don't know if I talked about this, but I started a new mastermind called the Happy and Rich Mastermind. Because at the end of the day, money's a tool. It's a tool to enrich your life, you know, experiences and connection, relationships. That's what makes our life feel rich.
It's the experiences, right? And so, and also like, what's the point of having all this money if you're not enjoying your life? Right? Ultimately it's like there's things that we enjoy and maybe we want to be able to enjoy it more. And some of those things Require money. So I've taken sort of that approach mainly to kind of help my clients and including myself, to kind of zoom out.
Because it's so easy to kind of get stuck in the details, like, should I pay off debt, what should I invest in? And it's like, okay, let's pause. What do you actually want your life to look like? What are the things you want to do more of? What are the things you want to do less of? Short term, long term? That's going to inform what you need to do to grow your money.
Okay. And so just to give you some quick examples, you know, if you're someone like, I really love being a doctor, but, yeah, maybe in five years I would like to work one or two days less, but I don't really see myself quitting completely anytime soon. You have different options than someone who's like, I want to go part time tomorrow, or I want to maybe be able to not work as a physician in the next five years.
So different decisions have to be made for that. And you have to be willing to do things that are outside of your comfort zone. Because the truth is, if you want to have choices sooner, investing in the stock market, specifically in your retirement accounts, isn't going to be enough. Short term anyway. Long term, sure. But if you want choices before age 65, 70, etcetera, you're going to have to do something else.
So then it's like, are you willing to do that? Are you willing to do something else? And I mention real estate a lot because that is really common. Or maybe it's starting a business so you can have a great income and then use that, some of that money, not just for yourself, but also to grow your money. And so again, it comes down to what do you want your life to look like?
And at the conference and in my Mastermind, I present the Life Wheel. And you could just Google Life Wheel. It's not like I invented it. And the Life Wheel is great because it lets you. It helps you assess your life by thinking about specific areas. But again, it's all interconnected. But sometimes when I ask the question, like, well, what do you want your life to look like? People often draw a blank because they're like, well, what part should I think about?
So, for example, it could be around relationships, and that could be a significant other, if you have one. Or maybe you want a significant other. It could be, you know, your children, so you can call that the family unit. It could be around hobbies. Maybe you really want to travel more. That's Pretty much. I would say most of my clients say they want to travel more and they want to work less.
That seems to be the common theme. And that also affects their ability or rather the amount of time they have to spend with their loved ones. Pretty much no one. No one has ever told me they want to work more. So they just want choices, and they want to be able to have the experiences that really enrich their lives. Okay, so once you have an idea of what your life is going to look like in those different areas, and obviously all those things together are your life, then we can have a conversation of, okay, what will it take to do that?
And there are a lot of things you can do now to help to have that. And that's actually one thing a lot of my clients are, oh, why aren't I doing that? Because I think almost we tell ourselves that we can't do things until we have a certain amount of time or money. And there are many things that don't necessarily require that. Some things require more money for sure, but a lot of things don't.
And so I just think it's a great way to kind of take inventory or stock of your life. I really recommend doing this at least annually. And, you know, if you have a partner, this is something both of you should do. I was talking to a client the other day and how, you know when you first meet someone and you're decided this is the person you're gonna spend the rest of your life with, like, all there is is future.
You're talking about your future, about the life you wanna build. And at some point you kind of stop doing that. Especially when kids come along because, you know, you're so busy doing that and taking care of them that it's like. It's like we almost stop dreaming a little bit and kind of go on autopilot. So one thing that I've been wanting to do for a while is to go to Korea.
I am Korean. I was actually there, but I moved here when I was around three years old. And I was waiting for Jack to be a little older because I wanted him to have memories and I wanted him to really be able to fully experience it. I was really attached to flying business class, specifically with Korean air. The last year. I'm like, okay, don't have to fly business class Korean air, because it's pretty hard to get to get point points flights with Korean air business class.
And so I was thinking, okay, maybe I'll just pay cash. And if I'm going to pay cash, well, I can't do that right now. That was kind of like. And I would just kind of go in a big circle. So one of the decisions we recently made. I almost forgot to mention this. If you're on my email list, I talked about it. I think this week or last week is we are going to homeschool Jack this fall.
Starting this fall, he's finishing first grade. So what does that mean? That means I. My travel is not restricted to. To school breaks, thank the Lord, because as you know, school breaks and the airlines know this and the hotels know this is everything will be expensive during those breaks. Even though obviously not every school in the country has the same breaks. But kind of similarly, right between basically March and April, it's like, good luck.
And then winter break. Good luck. Anyway, my mom told me that she's going to Korea this fall, the month of October. And she's obviously fluent in Korean. She grew up there. My Korean is. It's funny, people always ask me, like, oh, how good is your Korean? This is. When I'm speaking to a non Korean person, I'm like, well, I know more than you. You know, I'm probably not giving myself enough credit.
I can actually understand it pretty well. As long as they're not talking about super complicated topics. I probably could speak more than I think I can, but I'm probably just embarrassed. And I can read it because it's a phonetic language. I won't necessarily understand it. So anyway, she told me she was going and I was like, wait a minute, we can go too. Because we're not limited by, you know, school.
And so that's when I got to work with looking for tickets. And I was able to secure two round trip business class tickets for me and Jack. And I'm super excited. They are not Korean Air, but they're pretty damn good. It was Delta specifically, Delta 1 on the way there, on the way back, we're flying Cathay Pacific. I have never done Delta one or Cathay specific. I've only done first or business class with United.
I'm talking about Life Flat, specifically Air France and Emirates. So I'm excited to try some new airline products. That was a lot of points because it was not an optimal redemption. But I also did not spend $12,000 on business class flights because as you know, it's a very long flight. Direct flight from the US to Korea, 15 hours. Okay. Now I was able to book every night on points, as you know, or maybe you don't know.
I'm a Hyatt girl. I Have globalist or top tier status. And I get a lot of points. You know, the conference I had at the Four Seasons, I got a lot of points for that. I got three x points for what I had to pay to the Four Seasons, which was, you know, over a six figure amount. So I have a lot of points. And I charged it on my Chase card specifically because Chase transfers to Hyatt.
So I booked all 16 nights in Hyatt's. And fortunately there are Hyatts in all the major cities in Korea, at least where we're visiting. So. And there's like five of them in Seoul itself. So that was pretty easy. And I have tons of suite upgrade awards. And so what that means is if you book a standard room and a standard suite is available on points, you can upgrade for no additional points.
So I think every night is in a suite, except for the last two nights. I think I was able to use it, but I didn't want to, like, use all my suite certificates. And then I also was able to book a second room for my mom and my stepdad in two of the locations. So I used a lot of points. But I was, I am so excited that this is happening.
In fact, I texted some of my friends and I was like, why aren't you more excited? Like, I'm so excited. I think I'm more excited that I booked the whole trip on points because it's almost like a dream come true. Because this is not something I. I probably would have put this off for a while if I was not able to book that trip on points. The total value that I was able to book, I mean, think about it.
Flights and hotels. I kind of did the math. It's close to $20,000. Cause the flights themselves would have been at least $12,000 for two people, right? Round trip business class to Asia, so. And then 16 hotel nights. Like, just do the math. Like, that would have been a lot of money. And so basically I just. Money to eat and to, I don't know, buy some souvenirs. I mean, what else are we gonna do in Korea except for eat Korean food and like, you know, we'll visit some stuff.
I'm not really big on visiting sites and stuff like that, to be honest. Like, I kind of like just walking around and exploring and eating. So Jack is seven now. He'll be turning eight this fall. And so I'm just so grateful and appreciative that we're doing this now because again, I could totally see myself pushing it off and pushing it Off. And again, if I had to pay cash, I honestly truly don't know when I would have taken the leap to do that.
Okay, so this is a form of experiential wealth. And Devin Gimbel, you may know her as the points girl, she actually talked about that specifically at my conference that travel is experiential wealth. I would say for the people in my life and my clients, travel is such an important thing to them and it does create such an amazing experience and memories for ourselves and our families. And so that's why I'm super into credit card points.
I have a few episodes on credit Card points, so if you search for Devon D E V O N, you'll find episodes about her with her rather. And then I, I believe I had one or two episodes where I talk about Black Friday shopping and credit card points. Because around that time not only are there great deals in terms of price wise, but there are amazing credit card opportunities.
Credit card points, I should say opportunities as well. So we have a while for that. But just want you to, I just want to seed your mind that that's available later this year. And so personally I don't understand when someone's like, oh, I'm not really into credit card points or they don't do it. I just assume they just don't understand that. They just don't understand what's available to them.
In fact, I was that person not that long ago. And Devin would always be like, why aren't you interested in this as a money person? And basically my thoughts were, oh, it's too complicated and it takes up too much time. Honestly, Credit Card points is my video game. Okay. You know, a lot of people, mostly men, play video games that are completely useless and they spend money on money on them, on their phones.
And that's all well and good, but this is my video game and I'm already spending the money on a credit card, so I might as well get points and then learning how to use the points to again get $20,000 worth of value. Like that's just insane and amazing. And when I tell people I'm flying business class on points, they're always like perplexed, like, how did you do that?
And it's not as hard as you think. Okay, so my question to you is, what does experiential wealth mean to you? What does it look like? What are those experiences that you want to have more of? You know, one of the clients in my current mastermind said she would love to go to Italy for a month And I asked her, well, when are you going to do that?
And then she's like, you know what? I could do that next year. I forget when she said next spring or fall. But again, I said earlier, there are things that a lot of us want to do. And it's like, okay, why don't you do it? When they actually. That you may find that you actually have the ability to do it, you just haven't necessarily made it a priority.
So that's what I wanted to talk about today. Just to give you some updates around my business and my life. As I mentioned, we'll be homeschooling this fall. I might even have a whole episode on that, even though it's not really related to money, but I've actually always been interested in it since Jack was a baby. And you might be asking why. And also, there's a lot of misconceptions around homeschooling.
In fact, Matt was so against it and they finally gave in recently. But it's breaking the paradigm that school is what everyone should be doing. We're so indoctrinated that everyone should go to school. Traditional school, I should say, whether it's public school or private school, we don't even stop to think like, is that the most effective way to learn? And as I've done this work in terms of learning money, teaching money, and now I'm a full on entrepreneur, school doesn't teach us that many useful things.
It's actually not even that good at teaching you in a way where you're going to retain it because a lot of the stuff is taught out of context. So I think of. I hate the word homeschooling because that doesn't mean you're like home all day doing stuff. I think of it more as like, I guess you could call it self directed or I think of it as like immersive 3D learning.
And kids are naturally curious. And unfortunately for a lot of people, school kind of kills that curiosity because you're forced to learn things. And most of the things I hear is, oh, well, what about socialization? Or they're going to be isolated. And one of the things I say to that is, how is it normal for you to be in a room and being exposed to people your age?
Like, that just doesn't happen in real life. And I was listening to a podcast, I forget which one that talked about there is socialization and there's being social, and they're two different things. Also, what was shocking to me is that the actual academic time you need to learn when it's just like one on one. It's like 90 minutes to two hours a day at Jack's age. And it's not even Monday through Friday.
And then it's just like blowing up the whole paradigm and like totally like breaking our belief systems about what education should look like for a child. And we all know, especially when you have, if you have multiple kids, you know, your kids are different, they learn very differently, they need different things to support them. And unfortunately school, you know, it has to kind of be the same. And unfortunately, teachers are tasked to get teach everyone and they just can't, you know, because everyone learns differently.
Like you're teaching the same thing. Every kid is not going to internalize it the same way. And you know, Jack is good at, he's better at some things and there's some things that he's not so great at. He was recently diagnosed with dyslexia. And so he's going to need some pretty intense intervention to help him learn to read. So he's learning basically an Orton Gillingham methodology called Barton.
So we're going to be starting that this August. He already gets tutoring, just regular OG tutoring, but we're going to start specifically Barton this fall, so. And again, the actual academic time will just be a few hours a day. And which means he'll have lots of opportunities to be out and about, to be with other people, to be with other kids, and to do things that he wouldn't normally be able to do and do it during the daytime.
And also there's no homework in homeschool, by the way, because you get your work done and there's no death by worksheets. It's gonna look different for everyone. But the way that I envision it for ourselves is kind of what I discussed anyway. What was the point of me explaining that? Oh, the point of me explaining that was. And as a result of that, I've really had to sit down and sort of rethink my business because obviously it's gonna affect my ability to do work.
And so I do have to. I'm going to hire a part time nanny who, and I would love to hire someone who, you know, maybe was an educator in some capacity to help with the homeschooling. I don't really need this person to tutor. It's more just like supporting him while he does some stuff on his own, but also so that I can do work. And then I've really thought hard about simplifying my business.
It's been something that's been on my mind for the past year. And now with the homeschooling decision, I was like, okay, I really need to simplify my business. And so what does that mean? That means that. So I've had to really rethink what my business is going to do. What, what are the ways that you can work with me? And so I want to just tell you what they are because they are a little bit different than what I've been doing before.
So I'm not really taking one on one clients. I do have a few right now, but I generally do not take on one on one clients. I have the Happy and rich mastermind right now. There's 21 women in it and I love it so much. And again, it's a great combination of building wealth but also working on life goals. And I would say one of the big themes in the community is relationships.
Really working on creating your community, your chosen family. And when I say community, it's not just friendships. It's like, you know, your community maybe have kids at school, like your school community, your church community, all that kind of stuff. And so because people are, I think we're all a bit relationship starved. And it's not just because of COVID although definitely affected it is, I think women physicians, we just get so busy with our lives and then one day we realize that we don't have friends or, you know, don't have enough basically.
And then if you move like I did, then you're like, oh, I don't have any friends. And you have to really make an effort to make them. So that's been a theme and it's just been really beautiful to watch everyone really prioritize their lives and make changes. And so I've been loving doing it. It's a six month thing. The next cohort's gonna start probably September. And so if you're interested, you wanna go to my website, wealthymomad.com,
go to the Work with me page and you'll see information about the Mastermind and you can join the waitlist because there is a limit, it's not unlimited enrollment. And so I keep the number small on purpose so that there is a great sense, so that it is tight knit, a close sense of community in itself and also so that I can really be available for everyone in there.
Now, I may have said on an earlier podcast that I have officially retired my Money for Women Physicians program. And what I mean by that is I used to run it as a live program. What that means is I would do weekly or even twice a week coaching, slash office hours and do a lot of live teaching. And so I will not be running it live anymore. But you are still able to enroll in it as a standalone course and there will be quarterly office hours, but it's essentially self paced and so it is available at a lower price point.
And so for those of you who've been thinking about doing it but maybe didn't buy it before for a number of reasons, this would be a great time to enroll and grab it. And so again, just go to my website and you'll see more information about that. But you can buy it at any time. And once you buy it, you'll have 12 months to complete the program, although I really recommend you get it done in less than six months.
And so that's sort of what I'm doing now, my business. So just to recap my happy enriched mastermind that I run twice a year, go add yourself to the wait list because it's a limited number of spots and actually some of the spots are already filled, actually. And so if you're, if you're super interested, you can email us, we can book a short call and you can reserve your spot and actually you can get access to some of the workshops that are in the program already.
And the money for Women Physicians standalone course, you do have access it access to it if you are in the Happy and Rich Mastermind. In fact, if you end up buying the money for Women Physicians standalone course and you end up doing the Mastermind within a year, you'll actually be able to credit whatever you paid, what you paid for the money course towards the Mastermind. So I think that's pretty cool and I hope you take advantage of that.
And yes, I am back with the podcast. I can't promise weekly episodes. That is my goal, however. And so I'm so excited to be back in your ear. Thank you so much for sticking around. Maybe wondering, did she quit the podcast? No, I just took a bit of a hiatus where I had to like deal with a lot of life stuff. And so I hope you're doing well.
It's already May. I can't believe it. And that means at least in Florida there's only a few more weeks of school left, which is also strange to me as someone who's from New Jersey and used to school going towards the end of June. Oh, one more thing. I actually created this amazing, what I call personal CFO dashboard. And basically it is a spreadsheet on steroids to basically have all your information at your fingertips.
Like, I'm literally talking about, I don't know, accounts, locations of important documents, health information, a list of all your insurances, and a lot of stuff for estate planning as well, because that's super important, because I know many of you do not have this information organized. You know you need to do it, but you haven't. And the spreadsheet makes it really, really easy to use. It's a little fancy.
We have a video to walk you through how to get it. And so to get that, and it's $47, you have to go to wealthymomd.com dashboard. That's just no spaces. And so personal CFO dashboard. We just finished it and we just kind of put it out there in the world. And it's an amazing organization tool that I hope you'll take advantage of. Okay, I'll talk to you soon.
Bye. Hey there. Thanks so much for tuning in. If you loved what you heard, be sure to subscribe so you don't miss an episode. And if you're listening to this on Apple podcast, I'd love for you to leave a review. Reviews tell Apple that this podcast is, well, awesome, and it will help women find this podcast so they too, can live a wealthy life. And finally, you can learn more about me and what I do at Wealthy Mom, Maryland.
See you next week.
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232: DPC vs. Concierge Medicine: A Deep Dive with Dr. Jessica Mendelsohn
Have you ever dreamed of starting your own direct primary care (DPC) practice? In this episode, I'm joined by Dr. Jessica Mendelsohn, a family medicine physician who owns New South Family Medicine, The MedSpa at New South, and Echelon Contrast Suites in Fort Mill, SC. With over 13 years of experience in family medicine and hospice, Jessica opened her own practice in 2019, becoming a successful solopreneur in the healthcare space.
Jessica shares her journey from feeling burnt out in a traditional hospital-based practice to discovering the DPC model and deciding to take the leap into entrepreneurship. She breaks down the key differences between DPC and concierge medicine, and explains how the direct care model can benefit both physicians and patients.
Starting a business is never easy, but Jessica's story proves that with the right mindset and a willingness to learn, any physician can create the practice of their dreams. She offers practical advice for those considering the DPC model, from writing a business plan to setting realistic goals and navigating the challenges of growth and scaling.
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What You'll Learn from this Episode:
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How the direct primary care model differs from traditional insurance-based practices and concierge medicine.
- The benefits of DPC for both physicians and patients, including increased autonomy, lower overhead costs, and more personalized care.
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Practical tips for starting a DPC practice, from writing a business plan to setting realistic goals and navigating growth.
- Why owning your own office building can provide significant tax savings and financial benefits for practice owners.
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How to create an irresistible offer and stand out in a crowded healthcare market.
Listen to the Full Episode:
Featured on the Show:
Welcome to The Wealthy Mom MD Podcast, a podcast for women physicians who want to learn how to live a wealthy life. In this podcast you will learn how to make money work for you, how you can have more of it, and learn the tools to empower you to live a life on purpose. Get ready to up-level your money and your life. I’m your host, Dr. Bonnie Koo.
Hey there, welcome to another episode. So today I have a client and a good friend, Dr. Jessica Mendelsohn. So I first met her, I think it was the 2023 PIMD Con Conference. That's the Physician Real Estate and Entrepreneurship Conference by my good friend, Peter Kim. And she had just enrolled in my program, Money for Women Physicians. And we have just kept in touch and she started a DPC practice, a cash only practice. And she's going to explain the difference between DPC and concierge medicine. Although the definitions definitely overlap and sometimes people use them interchangeably.
And so we actually had Jack's old pediatrician, Dr. Nitin Gupta. And so we'll link that in the show notes for him to talk about when it comes to DPC as a pediatrician. So Jessica is, she's in family medicine. So I actually don't know if she sees both kids and adults, but my thinking is yes.
And I cannot talk about this topic enough because I think going DPC, going cash only is great for so many reasons. It lets you practice medicine the way you want to. It reduces so much overhead because you don't need to have like a biller just to make sure you get paid by insurance. You get to create a much better patient experience. You know, you really have the time to be seen and heard by your physician and they really get to know you.
And so that's one of the reasons why we continue to have a DPC pediatrician for Jack now that we're in Florida. And I just joined a DPC slash concierge physician group and I'm assigned to one physician, but they have a group. So they rotate call. And what I love about them is that they're so proactive about my health. You know, we're looking forward versus being reactive and guess how long my physical was? 90 minutes.
And of course I have access to her. The other day I had a question about whether I should consider going on Ozempic for a number of reasons besides being pre-diabetic and some other things. I'm not really trying to lose weight. Like maybe 10 or 15 pounds would be nice, but it's definitely not my primary purpose. And I was able to have a conversation with her on the phone about it. And so, again, I think it's something many of you should consider.
And I know so many of you think, well, patients actually pay, like, are they willing to do this? And all those other questions you may have. And so Jessica is such a wealth of knowledge. And so I'm excited to have her on to speak more about that. Now, Jessica isn't a speaker at my upcoming conference in Hawaii, but she will be attending. And I know that she'll be a great resource if this is something that you're thinking about. And so that's February 20 to 23rd in beautiful Hawaii at the Four Seasons to find out more, go to wealthymommd.com/conference.
Bonnie: Hi Jessica. Welcome to the show.
Jessica: Thank you, Bonnie. How are you?
Bonnie: Good. I'm so excited that you're coming on today because I know we have so much to discuss. I know people are going to be really interested in hearing about your journey, where you started from and where you are, because I always wanna show examples of what's possible and I know a lot of people are probably where you were before you started on these new ventures and I think any encouragement is always great. So, well, first of all, why don't you introduce yourself?
Jessica: Sure, absolutely. First, thank you so much for having me. My name is Jessica Mendelsohn. I am in Fort Mill, South Carolina. I own New South Family Medicine and the Med Spa at New South.
I am direct primary care physician, family medicine trained, and I opened my practice in 2019. I've been growing ever since and yeah, have two kids. I have boy Charlie, who's 11, and I have a son Henry, who is 7. And my husband works with me at the practice. He started with us two years ago and does all clinical work.
I do a lot of everything and that's me.
Bonnie: Okay. So obviously you didn't finish residency and start this practice out of the gate. So tell us about, like, I don't know if it's more than one job and just tell us, like, what had you make that transition?
Jessica: So I graduated from residency in the early 2000s. And at that time, it was mostly hospital-based medicine. So in Charlotte, North Carolina, there's two really large hospital systems. So at the time, there really was no option other than to work for a large system in a family medicine practice. So I stayed on with the system where I trained and I was there for almost nine years at my practice in Charlotte.
During that time, I did a lot of physician leadership. I was actively involved outside of the practice in various hospital committees. I was our medical director for three years. It was a large practice. There were 14 providers, 11 MDs and three PAs.
And like most of my colleagues got burnout. I had my first son in 2013, and after that, just the balance of trying to manage life outside of medicine and my practice and the leadership work was just more than I wanted to do. So I decided to leave and I actually went into hospice care for five years. I continued to do locums with the hospital system and family medicine. And then I was a part-time medical director at a hospice.
I quickly became more busy in leading a group of physicians and RNs and social workers on goals of care conversations. So I would do that with all of our specialty colleagues, how to have end of life and goals of care conversations. But I started to really miss the relationships of family medicine. I missed my adolescent patients, my families. So I knew if I was gonna go back, I was gonna do it differently.
And that's when I dove into multiple different practice models and found DPC.
Bonnie: So when you say dove into, you kind of, or are you saying that you kind of explored what your options were to kind of create that type of practice that you wanted?
Jessica: Yes. So I looked at telehealth, I looked at home visits, I looked at concierge, I looked at all sorts of different ways to do primary care. And when I found the DPC model, it really just resonated with me in terms of being able to do it solo. And while that has changed significantly over the last 6 years, it was a place where I was able to do it from the ground up. I did not have an MA or any staff for almost a year, and I had no business background prior to opening my practice, so it really allowed me to grow at my own pace.
Bonnie: Well, let's talk about what DPC is. I feel like most people probably know what it is, but let's just pretend, you know, I'm sure some people don't quite understand that model. So let's just define what does it stand for, how does it, is it the same thing as concierge? We've talked about, you know, what are the differences and the overlap, so let's just talk about that for a second.
Jessica: So DPC stands for direct primary care and the direct piece of it means that it's a direct contract between a patient and a physician. So there's multiple, multiple different ways to do it, but the basis really is that my patients pay me directly. There are no third parties. I do not accept insurance, and it's a membership base.
So I describe it a lot like a gym membership, meaning my patients can come see me 30 times a month or they can come once a year and the cost per month is the same. There's no copay or per visit fee. So for that, most of their care is included.
So if they need rapid point-of-care testing, if they are doing a physical, if they have hypertension, if they have depression, if I'm suturing something or removing that, if they need them all removed, those types of things, all of that is included in their membership fee. And then they have access, right? So our visits are 30 minutes to an hour because we cap our patient panel. They can email, they can text, they can call. And so it's much more personal and accessible for people.
Bonnie: Yeah, and how would you say that differs from the concierge model? So for example, we have a DPC for Jack, so his pediatrician is direct, and we do pay a monthly fee, and then she's family medicine. I mean, it is membership and that I do pay directly to them. It's not monthly. It's an annual fee, although you can break it up into a smaller payment.
Because in terms of the care I get, it's very similar. But so some people I thought they were kind of interchangeable, but it sounds like some people do that too, but also there are some key distinctions usually. So let's talk about that.
Jessica: Yeah. So pure DPC is membership-based, whether that's a monthly fee, a quarterly fee, a yearly fee, it is no insurance at all. So then on the other spectrum, you have the concierge model. So that's generally a yearly fee, and then each visit, you still pay your co-pay in billing.
Bonnie: So I don't do that.
Jessica: Okay. And I say this all the time, and there's sort of this saying in the DPC community of, if you've seen one DPC practice, you've seen one DPC practice. The beauty and why I love direct care practices, be it concierge or DPC, is that you can create it however you want. If you wanna work two days a week, that's what you do. If you want it to be full concierge or full DPC or a hybrid of the two, that's what you do.
Bonnie: Yeah, so yeah, I think you're right. That is the distinction, because I do know physicians who take insurance, but then they charge extra on top of that to kind of offer that higher level of service. So yeah, the practice I'm with doesn't charge me for regular visits. Obviously not every single thing is included, but they draw labs there, so that's nice. But they do run labs and vaccines through insurance.
So that's nice. I feel like that's kind of standard in direct primary care. Like we actually took Jack to his person, you know, the flu vaccine will go through insurance in that case.
Jessica: So, okay. So we give patients a choice with labs. We do cash pay, which is pennies on the dollar. Like they pay us, it's what's called a client bill. And so the patients pay us and then we pay LabCorp monthly.
So those are extremely inexpensive. For example, I like to describe a CBC as it's $5 or an A1C is $8.
Bonnie: But tell us how this works. Like you pay LabCorp like a certain amount of money and that allows you to have patients do it for low cost? Is that what you're saying?
Jessica: Patients pay us and then we pay LabCorp. So that's called a client bill in medicine, right? So by doing that LabCorp knows they're going to be paid. And I'm part of a group purchasing organization that has a contract with LabCorp for those low prices.
So LabCorp charges me $3.50 say for a CBC and then I don't upcharge that significantly for patients, just enough to pay my phlebotomist in the practice. Right, so that's where that works. Or a patient can bill insurance and we code it appropriately just like we normally would. Generally the out-of-pocket expense when somebody does that ends up being more than if they had paid cash at our practice.
Bonnie: Okay. This is such like a scam because it's crazy that it's only like to say $3.50 through LabCorp, but if you bill through insurance. So actually in May, I got a panel done and it was CBC, Hebel-Golbin A1C, and it was like vitamin D and a few other things. And it was through "insurance". And I do have a high deductible, so it's not like I was expecting to pay.
It was like $550. It was insane. And I was like, this is just a racket.
Jessica: It absolutely is. And what's interesting, and what I tell people all the time is that that is because of whatever contract LabCorp has specifically with your insurance company. It has nothing to do with your physician's office billing. It has to do between those two companies.
Bonnie: Oh, yeah. But why is it so much more?
Jessica: Because they can. I think for the same reason that getting a Tylenol at the hospital is $50, because there's so many people involved in the process. There's the insurance company, there's the hospital system, there's the doctor, there's LabCorp, versus here, which is, all right, I've got this contract with LabCorp and my patients are gonna pay me for it. And it just eliminates so many middle people that the cost drops significantly.
And I talk about that as DPC being cost savings because I get the question all the time of why would I pay $129 a month for you and I have insurance and that's exactly why that's why DPC pairs so very well because we save money on the back end for people and we have patients who have high deductible plans or patients who are uninsured at all.
And in family medicine, we are trained to do a lot and we don't do it because of time. So not everybody needs an endocrinologist for their type 2 diabetes. We can manage a lot of that, but in a hospital-based system, we have 10 minutes versus here I have an hour. So plenty of time to manage a lot of those things and that drops cost.
Bonnie: No, 100%. I mean, like, I'm sure you've seen those graphs where it shows you over time the amount of administrators just have shot up. And again, as you were saying, when you started your practice, you didn't need all this staff.
So an insurance-based practice, you need a biller. It's like you have to pay someone to make sure you get paid. And when you do get paid, it's like a few months later or they're not gonna pay you and you have to keep fighting. Like it's, you know, I know I'm preaching to the choir here but it is like insane when you think about it. Like it's just mind boggling.
Jessica: Really is. And it's why we pay the most money, like why our healthcare is the most expensive healthcare in the world is because we have so many people doing so many things that are wasteful. And this model for primary care, at least, it takes so much of that waste out. So we're able to charge lower fees and still make a living for us and enjoy medicine again. And patients absolutely love it because they get more personal care and they're paying less over time.
Bonnie: Yeah. So speaking of, you know, the US being the highest cost. I'm going to talk about our story in Greece. Okay, as an example, so like many of you know that I spent a month in Greece with a bunch of my physician, entrepreneur friends and Jessica when we had a few people kind of come by just, you know, to stop by while we were all there. And so Jessica.
Jessica: I love that. Like, let's just pause and say, I just stopped by to see you in Greece.
Bonnie: I was like, hey, I'm going to be in Greece. You want to come? And you're like, yeah. So yeah, she just, she just made a little stop to hang out in Greece.
So I have an epidermal cyst and I'm just one of those cyst makers. And so I had one in my left armpit. I've had it since I was like a teenager. And like Matt is totally grossed out by it. He's just, is like grossed out. And then it is like a little, like little lump. And then Jack calls it my ball. And then he actually said one day that he wants one. And I was like, no, you don't. They just want to like copy you.
Anyway, so it got angry. And I think it was like, cause I was doing a lot of walking and it was hot and sweaty. And it had gotten to a point where I was like, okay, I was hoping it would just kind of like relax, but it didn't. And so I think it was all happening when you happen to be in Greece.
And I made an appointment, actually I didn't, it was like the physician was just like, you just walk in. And it was just, I just walked in and he spoke English thankfully. And I told him, and I'm a dermatologist. So I was like, I need a little shot of Kenalog. Can you do that for me? And he's like, oh, I don't have the Kenalog. And I don't think he was used to doing this. He kind of was like, oh, like he was used to like draining it. And he's like, you know, he was like, I don't think there's anything to drain.
And then I was like, yeah, just these little shot of steroids and it should be fine. And he's like, wait, you go to the pharmacy and if you buy it and come back, I'll do it. And I was like, okay, great. And I was like, what do I owe you? He's like, yeah, nothing. I was like, okay.
And then I went to the pharmacist and then they didn't have exactly what I needed, but it did have, oh, I, he did give me a script for Doxycycline cause I asked, I told him that's what I wanted. So yeah, he gave me a script and did an intramural phase. So I went there, got it filled, and you know, it was like very minimal.
And then you can get certain things that are prescription here, but they're not there. So I actually got two kinds of steroid cream, like the strongest, I think the equivalent of Clobetasol and something else. And it's like less than $10 when if you try to buy Clobetasol here, it can be stupid expensive. And so I just took Doxy and hope for the best.
And then the short story is at some point it was like, all right, this needs to be drained. And so again, since you are, you know, family medicine, I was like, Jessica, can you drain it for me? So we were like, did this whole like, you know, Jimmy rigged sort of IND, you know, in my apartment. And so, and then I came back and it still needed to be drained and now it's all scarred up and I should probably get it taken out before it actually hits again. But I was waiting. You don't want to do it right away.
Jessica: No, I think what was so interesting too was, one, I had the best nurse ever in Jack. He was fantastic. But also I was able to just go to the pharmacy and say, I need an 18-gauge needle to drain a cyst, and do you have X, Y, and Z, and can we get some gauze pads, and all these things that we couldn't do that here.
It would be make an appointment, maybe you'll get an appointment with your doctor three weeks later. They don't have time to do it. They send you to surgery or to dermatology. Like, it just, it was so simple and straightforward, and that's how we try and run our practice.
If a patient needed that, we'd get them in that same day and they would walk in and it would be, okay, this is part of your membership. Good luck, I'll see you next week if you need me. You know, so that's the beauty of this model too is that it keeps it so simple just like that.
Bonnie: Yeah, And definitely cost savings because, you know, usually then you would just go to urgent care and urgent care charges you an arm and a leg. Yeah. It's just anyway. So let's talk a bit about like what roadblocks, obviously when you're starting something new, especially starting a new business. Just tell us about your experience.
Like, did you, was it easy for you to get started? Like, not really in terms of logistics, but like, what did you face? What did you have to kind of work on and what are you doing now?
Jessica: I think that's the biggest piece, right? I think that if you, whatever the business is, it's getting your mindset in the right place to know that it's okay to make mistakes. It's okay if it's messy. It's okay if it doesn't work the first time. All of those things that those of us that own businesses have experienced.
And I do not come from a business background. No one in my family is in medicine and no one in my family has ever owned a business. So I basically said, one of my friends was opening a children's art studio and I thought, if she can open an art studio, I can open a medical practice. And that's exactly what went through my head. And then I just sort of, once the mindset was there, then I deep dove into what the, truly what the logistics were, but not necessarily that mindset piece.
And so it wasn't until getting in there and getting my hands dirty and seeing, okay, I need to pivot here or I need to grow this or I need to learn about marketing, what is that? Okay, now I'm so busy that I need to hire back my time and bring on an MA. And so it isn't until you get comfortable being uncomfortable, at least for me, that I recognized keeping it simple to grow and keeping it simple to scale, truly, if that's what you choose to do. And so luckily for me, what I've done is created a team that understands my mindset and respects it and understands they work for a startup company and have been able to create a culture where everybody welcomes that and is able to pivot. Did I answer your question?
Bonnie: I mean, kind of like, well, let's talk about where you are now because, you know, we heard the beginning where it was just you for the first year. So like, tell us about how many locations do you have? How many people are actually working for you at this point? Right? Because it's not just you anymore.
Jessica: So when I started growing in 2021, really was when I hired a PA and I brought on the med spa team. I knew I was going to need more space, so I started looking. I also knew I wanted to own that space, so I was trying to understand commercial real estate, what that looks like, understand the numbers, and constructed the building that we're in now and almost for a year. So this is a 6,600 square foot building and I have 20 staff, I have 20 employees here. And in 2025, the intention is to grow our second location and potentially do a franchise model.
And my reasoning for that is I want physicians to own their practice. So to me, it's extremely important that everyone has their own practice, that it's physician owned. And so how do I grow this brand and this practice where each location has their own autonomy? But they have our coaching and support. So yes, that's my vision, but I have, it's myself and my husband who joined two years ago. I joke that now I'm his boss both at work and at home.
Bonnie: And he's a physician too, right? I think.
Jessica: So he's family medicine and we had to work through a lot because he worked for a large system for 18 years. We had to deal with his non-compete. The physician I'm looking to hire in first quarter, we're managing what that looks like for him as well. It's those challenges, those things that we have to deal with that are, I think, not necessarily unique to medicine, but really and truly how do you navigate growth and scaling while keeping a certain culture and autonomy.
Bonnie: You talk so like matter of fact, like then I did this and then I did that. And like, I know people listening are gonna be like, okay, she's very different than I am. And so like, what kind of advice, like, cause you're, cause you almost make it sound like you just follow these steps, not that it was laid out for you. And I could just, you know, because I know my listeners would be like, okay, this lady's like on another planet, like I'm not like that.
And so what advice do you have for someone who's like, what I know is like a lot of my clients like who are family medicine or some, in the primary care field, as you said, when you're employed, but in a practice, especially a hospital system, like it just sucks, right?
Because you get so little time, there's all this charting, you don't have autonomy and annoying insurance work, et cetera. And so I know a lot of them aren't happy and this sounds like a pipe dream for a lot of people. They don't feel like, oh, can I really do that? Will people really pay me?
My first DPC pediatrician for Jack, he told me that when he told people about this idea, the older pediatricians were like, why would anyone pay? Like it's not going to work, you know? So did you have any of that?
Jessica: Oh, sure. So to break it down, because I am one of your listeners, right? I have read your book and been through your program, and I would say this, and I say it a lot. If I can do this, so can any other woman or man.
My house, I'm going to break it down like this. My house needs new floors. I need a new roof. I drive a beat-up old car. I have two kids who I joke all the time look homeless when they go to school, and it's okay, it's okay, right? Those things are also all happening at the same time.
I'm managing a senior parent who is sick. I have young children because I had kids late in life. I still am working through coaching in my marriage because now we work together and we're trying to navigate that and it's caused some friction.
So this is not easy. I've had staff come to me crying because of things that are not going well or communication that hasn't occurred. I only just hired a COO level of person three months ago.
So this is, it's messy and it's messy personally, it's messy at home. I didn't know the first thing about QuickBooks. I did my own bookkeeping and screwed up my taxes so bad in 2019. You know, so this is all real genuine stuff. And all of that is also happening while I'm telling this story.
No, I think that's so important because we often don't talk about that. Like I know people look at me or one of my entrepreneur friends and like think it's, I don't know, easy or like whatever. And like, yeah, people don't see like all the, I don't wanna say suffering behind the scenes, but there's a certain level of suffering when you're a business owner, like at least when you're starting and growing, because there's so many skills that you need to learn to run a business. And the vast majority of people, why would you have a business background, especially as a physician? It's not taught in school.
So of course you don't know. So yeah, I think it's just important to highlight that. It's not like it was just a walk in the park for you. Because like the way you speak about it, it's like, oh, yeah, then I did this and I did this and everything's great and, you know, whatever, you know, but.
Jessica: That's funny that you say that. I've never noticed that I talk like that about it. But it's true. And my husband, just last night, we were talking about how this has put a strain on our marriage. There are things that I've needed him to do in the practice as a leader, and that's not what he wants to do.
He wants to practice clinical medicine. So now, you know, there isn't, I heard someone say there isn't necessarily a balance. It's juggling different balls and sometimes, you know, one ball is really high up in the air and you drop another one. And so then you pick that one up and sometimes you have five balls in the air, sometimes you have two. What's the most important one at that given time?
I'll go back to, you know, IND-ing your arm when we were in Greece. Like, we're also still doing those things too, right, at the same time. So that's happening behind the scenes. And it's just, it's nothing other, my favorite word is just messy. Yeah, yeah, lonely too.
I describe it as lonely as well. A lot of times, like just in terms of, there are not a ton of people that think like I do where I live in terms of what I want and my mindset. And so navigating that with a team of people who are your employees, but also we're all very, very close. And so how do you shift between boss and friend and colleague and neighbor. So there's a lot of that.
Bonnie: Yeah, I mean, there's, again, so much to learn. And I think like kind of what we're trying to convey is that like, you're still a human being with normal human problems. And, you know, I like to, what I like to say, and maybe you've heard this phrase I didn't make it up is like, people like you and I were trying to have higher quality problems. You know, like I was at my, I just joined a master when we talked about this and like, I was talking to someone about like, what's the problem you wanna work on? She's like, I just can't get past the $2 million mark.
And like, that's a great, that's a high quality problem.
Jessica: Yeah, absolutely. It’s funny, I keep thinking, okay, I’m not at eight figures yet.
Bonnie: That's a high quality problem. I love that. That's a great way to, versus like a low quality problem. Yeah. Okay. I'm trying to think like what else I wanted to make sure we covered.
What would you say to someone who is thinking about it, even if it's like not even seriously thinking about it? Because I think a lot of people think about it and again, they think like, well, that's not possible or this is what I hear a lot. Well, where I live, people wouldn't pay that.
Jessica: Right. Right. I hear that a lot as well. And I've coached a lot of people into this type of practice. I actually sat with a physician yesterday for an hour and a half talking about her goals and what she wants to do.
And I will absolutely say this, it can look so incredibly overwhelming, but there's so many different ways to do it that it doesn't have to be. And start small. And my favorite thing to say to people in the very, very beginning is, write a business plan and write a vision statement just for yourself. No one else has to ever see that, but just what is it that you're looking for? What is it that you want?
And then going back and getting a little bit more granular in how can I bite off this small piece this year? How can I bite off this small piece this quarter? How can I bite off this week? You know, setting your goals realistically. And eventually it starts to, some people don't like the word manifest, but I use it all the time. And it tends to really, really do that.
So yes, it's absolutely possible and I know you and I say things like that all the time, but to my core, it truly is. It's a matter of how you are approaching it and what your realistic goals are over the course of one day, one week, one year.
Bonnie: I know a dermatologist who opened up a practice in Honolulu actually, cash only. And she was told like, it's saturated, no one's gonna pay that and she's not having a problem. She grew pretty quickly.
Jessica: People are so ready for something different. And I think that, and I love the book that Alex Hormozi wrote, a $100 Million Offer. One knowing our worth, that's a whole nother conversation. And two, when you make your offer irresistible, and it's in this prime time, if people want something different in medicine right now, then it will absolutely happen.
Bonnie: I think we're, you know, in medicine, we're seeing this patients are very dissatisfied and they want a higher level care. They're tired of getting only 10 minutes. A side note, because I just saw this on Twitter, like, you know, is it CMS that determines the reimbursement rates for doctors? Is it? Yeah, every year they decrease the reimbursement and that is just insane.
It's like we're like the only specialty that like we're basically get reverse inflation. So basically every year you get paid less for the same exact thing. And then this person made a point, but your insurance premium isn't going to decrease. No. It's only going to increase.
It's kind of insane. Like it's such a racket. Anyway, we can talk about this. You know, that's a whole conversation as well in terms of, yes, absolutely. Nodding vigorously over here.
Bonnie: Oh, I want to ask, because since you mentioned that you talked to a doctor, like, is this, I know you were talking about it. I don't want to put you on the spot, but like, are you offering like consultation services for people who are interested in exploring this model?
Jessica: I love that you asked that and thank you. I've gone back and forth. We've had this conversation a couple times, gone back and forth about what would that look like and how would I help somebody and structure that? I would love to, and my intent for 2025 is to put a small course together just with a small cohort of people. I think that that group setting is very helpful for people to ask questions. And certainly if anybody is interested in one-on-one, I would love to talk with them about it.
Bonnie: Yeah, I 100%, I think a group setting, especially for business makes total sense because you just, you not just more collaborative, but like you're just bouncing off ideas. How would people get in touch with you? Like, what's the best way for them to follow, et cetera?
Jessica: Probably. Well on Instagram, we are @newsouthfamilymed and then I am @dr.jessicamd under slash New South, or just you can email me at [email protected]. Can also call us, we're online. You can just even get on the website and send something.
Soon our website will have hopefully my sort of coaching piece to it. But right now it does not. Just email me.
Bonnie: OK. Yeah, we'll put all the links on the show notes, because I'm sure people here would love to. Part of me is like, why try to figure it out yourself when someone's already done it? Especially someone like you who's really been successful in growing. And then I also think, I know you do real estate, I don't know how much, but even just owning the office building, to me that just makes total sense.
If you're a practice owner, you should try to own the building or at least like your little nook of the building. And so.
Jessica: That's a whole conversation as well in terms of the tax savings and ways to, and the reasons why it's okay that you don't get paid like you did as a W-2 employee, right?
Bonnie: Yeah. Okay, awesome. Thanks so much, everyone.
Jessica: Thank you.
Hey there, thanks so much for tuning in. If you loved what you heard, be sure to subscribe so you don’t miss an episode. And if you’re listening to this on Apple Podcasts, I’d love for you to leave a review. Reviews tell Apple that this podcast is, well, awesome. And it will help women find this podcast so that they too can live a wealthy life. And finally, you can learn more about me and what I do at wealthymommd.com. See you next week.
For media or speaking inquiries please click here.
For all other inquiries please click here.
231: How to Break Free from Autopilot and Pursue the Life You Really Want
Do you ever feel like life is passing you by while you're stuck on autopilot? It's so easy to get caught up in the day-to-day grind and put off the things that truly matter. In this episode, I share a personal story about how I almost missed out on two incredibly special moments because they felt "inconvenient" at the time.
As busy professionals and moms, we often prioritize our never-ending to-do lists over the experiences and relationships that bring us genuine joy and fulfillment. But what is the cost of constantly saying "no" to the things we really want to do? Of waiting for the perfect time that never seems to come?
Join me as I explore the importance of living life with urgency and intention. Discover how to break free from the excuses holding you back so you can start creating the time and financial freedom you deserve. Because if you don't make a change, nothing changes. And you are worth so much more than a life of "what ifs" and "maybe laters."
We have just a few rooms left at our amazing group rate at the Four Seasons Oahu for the 2025 Live Wealthy Money and Wellness Conference For Women Physicians. Don't miss this chance to join us in luxurious Hawaii with incredible speakers to focus on money and living your best life. Virtual tickets are also available!
Ready to transform your life and finances? Join the Happy and Rich Club for Women Physicians — a 6-month, intimate program designed to help you thrive in both life and money. Click here to learn more, enroll, or schedule a quick call to see if it's the right fit for you!
What You'll Learn from this Episode:
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Why it's crucial to start saying "yes" to the things that truly matter, even when they feel inconvenient.
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How to recognize the excuses and limiting beliefs that keep you stuck in autopilot mode.
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The real cost of constantly putting off your dreams and desires for a later date.
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Why pursuing time and money freedom requires courage and intentionality.
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How to take actionable steps towards creating a life you genuinely love.
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Why investing in relationships and meaningful experiences is key to a fulfilling life.
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The power of deciding that you are worth the effort it takes to make positive changes.
Listen to the Full Episode:
Featured on the Show:
- Follow me on Instagram
Welcome to The Wealthy Mom MD Podcast, a podcast for women physicians who want to learn how to live a wealthy life. In this podcast you will learn how to make money work for you, how you can have more of it, and learn the tools to empower you to live a life on purpose. Get ready to up-level your money and your life. I’m your host, Dr. Bonnie Koo.
Hey everyone, welcome to another episode. I am recording this right after February 1st and I cannot believe it's already February. I don't know about you, but a part of me feels like the year's already over now. I know I'm being a little dramatic, but it's more that time is going so fast. So that actually ties in well with what I want to talk about today.
So I realized how easy it is to put off things that really matter. And I want to talk about how important it is to really start living life with urgency and intention. And so what really got me thinking about this is actually something that happened really recently a week ago actually, is I almost missed two really important and special moments. And that's where I was like, what is the point of all of this if I'm not actually doing the things that I say I want to do?
So here's what I mean. Here's the example. So I had two friends who were celebrating big milestone birthdays, and neither of them live near me physically. In fact, most of my friends, I would say, are kind of spread across the country and we try to meet up. A lot of us go to the same conferences or even vacation together.
And so, when I first got the invitation, you know, sometimes you get invited to something and you kind of like just ignore it. And they were dear friends of mine, so I don't want to say I just ignored it, but I kind of was like, well, you know, it would require me to book a flight and figure out a hotel, etc. So basically, you know, not the same as, you know, hiring a babysitter for the night and going to a party.
And so when I initially got the first invitation, I kind of was like, immediately, oh, basically, oh, it's too hard, like logistics of childcare. And then I got to travel and I travel so much already. And so I don't really want to travel more. Basically, it felt really inconvenient. And then the second dear friend also had the same milestone birthday. Not only that, but it was like the day after this trip. So I would have to fly to Washington, D.C. And then the day after, fly to California.
And not only that, a few days later, I had to be in Nashville for a two-day in-person mastermind retreat. And what I mean by that is I'm in a business mastermind with other female entrepreneurs, and they're ridiculously amazing. Like some of them are people you probably know. One of them is an author of books for, I think, tweens. And I don't have a tween, so I didn't know what the book was, but apparently everyone else there who does knew her books.
Anyway, all that to say is I was able to spend a few days with some incredible female entrepreneurs. So you can see that it would have been so easy for me to say, well, I can't because, you know, that's two flights I have to be on and I'm going to be, you know, out for two days for the mastermind. Like that's a long time to be away from my family. And there was even more, another excuse on top of that. Matt also had a business trip that overlapped, not the whole time, but for like 80% of that time.
So most people would agree that it just wouldn't work, that it's inconvenient, and that, you know, well, I can't really do that because… And again, it made me realize, obviously, a light bulb went off eventually because I did end up going to all of those things. And I was gone from like a Friday to a late Thursday night.
And again, I realized I have created a life where I have relative, almost 99% time freedom. And it's like, why did I create that time freedom? So that I can be present and available for these moments that really enrich our lives, that create memories, right? And yes, it took something to make all this happen, right? I had to arrange child care. I actually ended up flying my mom and my stepdad in and arranging for them to take Jack to school for a few days. And of course, in my head, I was like, well, that's really hard. And Jack's, you know, he's very high energy and, you know, my mom's not exactly a spring chicken. And so I felt bad to ask her to do that.
She said yes, obviously, but again, there were all these sort of competing thoughts and emotions and again, super justified as to why it was just not convenient. And I will tell you, I am so, so glad I went. It was so meaningful to be with two close friends of mine. In fact, the first one in DC, it was a true celebration of her life. It was actually quite moving and to also meet other people in her life that I haven't met before, mainly because I don't live near her, and just meeting new people. I already met one person there. I think we'll stay connected for a while, and so I am so glad.
Then going to California, I mean, I was basically walking on the beach every day, hanging out with a small group of girlfriends and again, and then had a very special dinner to celebrate her birthday. Again, an amazing experience that I know I'll remember for a long time. And I also know these two good friends will remember that as well.
And so how many of you, if you're listening, what things have you said no to that you really want to say yes to because it wasn't convenient? Now, I'm not saying you need to say yes to everything, but I know there are certain things that you would love to do that you know would be so meaningful for you and maybe a friend, but you're not doing because it's frankly inconvenient.
And so I wanted to ask you, what is the cost of you not saying yes what is the cost of you feeling sort of stuck and stagnant in your life what is the cost of not working towards time and financial freedom because the truth is and I know you know this if you don't make a change nothing changes and I see this too often with the women that I work with or before I work with them like another year goes by and they are not closer to what they want And everybody wants some version of time and money freedom. I don't know why you wouldn't do that. You probably wouldn't be listening to that if you weren't interested in that, right?
And so really, the takeaway message, I think this is going to be a pretty short and sweet episode, is that I really want you to think about this. If you feel like you're someone who keeps waiting for life to slow down, if you keep feeling like I'll do it later because now is not a good time, I'll do this later, I'll do this some other day, notice that that day hasn't come. How long have you been telling yourself this?
I understand and appreciate the courage and the boldness it requires to make this type of change where you are pursuing time and money freedom. And I'll be honest, this work isn't easy. It's simple in that there are predictable steps and actions you have to take, but it's not easy because it's so much easier to keep doing what you're doing even if you're not happy, even if you're struggling because you already know how to do whatever you're doing.
You know how to go to work even if you hate your work environment. You know how to show up and work many hours and take call even though you really don't want to. It's easy. You don't have to do anything different. It's like autopilot.
And so it does take something to basically kind of put a line in the sand and be like, this is not what I want. I want something more for myself. And honestly, I feel like that's basically what I do. This is why I have a podcast. This is why I'm in your ear every Thursday is because I want you to be living the life that you really want.
And even though I do this work and even though I'm speaking to you right now, it is so easy to kind of get into a pattern of autopilot. Like again, just the example I gave you earlier where I was presented with two invitations and my initial response was, oh, I can't.
In fact, actually, I agreed to the first invitation, and the second invitation actually didn't come that much later. I got a text saying, hey, we're going to California for so-and-so's birthday. Do you want to come? And immediately, I literally was a no and I was a no for a while. And even that birthday person reached out, you really can go. She's a former coach of mine. And I was like, oh, I really can't, childcare and blah, blah, blah. And then I feel bad. It's a lot to ask my mom to be by herself.
I have flown her down, but usually myself or Matt's around to kind of like, you know, help out. And I basically said, I can't, I can't, I can't. And then one day I said, I can. And again, I am so glad I did that. I'm still tired from that trip. I actually got back late last Thursday night and I'm still a little tired, but again, so glad I went. I have amazing memories and pictures and I'm just so glad that I rearranged my life, literally, to spend time with two people that are so so important to me.
So that's what I have for you this week. I really hope you make this year the life that you really lived intentionally, that you decide for yourself that you're worth it and that changes need to happen. Now, if this resonates with you, if this is something you want to work on, then you really need to consider joining my Happy and Rich Mastermind.
I think I talked about it last episode. I can't remember, but we are starting in March. And so now is the perfect opportunity to work with me to make this happen. And remember, it's not just about money. That's why I'm calling it Happy and Rich. It's really about creating a life that you love and putting time and attention on the areas of life you really want to elevate.
Now for the women who have joined so far, relationships are definitely a big focus. And again, relationships are everything. Your relationships, the experiences you have when you travel with your family, all of that, I think that's like 90% of what makes life so, so meaningful.
And so the mastermind is limited to 25 amazing women. It is like 60% full at the time of this recording. It is by application only. And so if you've been thinking about it or this is something that you really want to tackle this year, then I really encourage you to apply.
And so just go to my website, https://wealthymommd.com, and you'll see up top a link where you can find out more and submit your application. Once you apply, you'll hear from me probably within 24, usually within a day, and we'll go from there.
I hope you're having a wonderful week, and I'll talk to you soon.
Hey there, thanks so much for tuning in. If you loved what you heard, be sure to subscribe so you don’t miss an episode. And if you’re listening to this on Apple Podcasts, I’d love for you to leave a review. Reviews tell Apple that this podcast is, well, awesome. And it will help women find this podcast so that they too can live a wealthy life. And finally, you can learn more about me and what I do at wealthymommd.com. See you next week.
For media or speaking inquiries please click here.
For all other inquiries please click here.
230: PSLF, SAVE, and More: Your Guide to Student Loan Relief with Sim Terwilliger
Are you drowning in student loan debt and unsure of your options? With the ever-changing landscape of student loan forgiveness programs, it's easy to feel overwhelmed and confused. In this episode, we dive deep into the complex world of student loans to help you navigate the system and keep more money in your pocket.
I sit down with Sim Terwilliger, a Certified Financial Planner and student loan expert from Student Loan Planner. She breaks down the latest changes to student loan forgiveness programs, including the recent administration change and the ongoing legal battles surrounding the SAVE plan.
Whether you're pursuing Public Service Loan Forgiveness (PSLF) or exploring other forgiveness options, this episode is packed with valuable insights and actionable advice. Sim shares her expertise on how to lower your monthly payments, maximize forgiveness, and prepare for potential tax consequences. Don't miss this opportunity to get clarity on your student loan situation and take control of your financial future.
We have just a few rooms left at our amazing group rate at the Four Seasons Oahu for the 2025 Live Wealthy Money and Wellness Conference For Women Physicians. Don't miss this chance to join us in luxurious Hawaii with incredible speakers to focus on money and living your best life. Virtual tickets are also available!
Ready to transform your life and finances? Join the Happy and Rich Club for Women Physicians — a 6-month, intimate program designed to help you thrive in both life and money. Click here to learn more, enroll, or schedule a quick call to see if it's the right fit for you!
What You'll Learn from this Episode:
- How recent changes to student loan forgiveness programs impact borrowers.
- The current status of the SAVE plan and what it means for your loans.
- Strategies for maximizing PSLF and other forgiveness options.
- How to lower your monthly payments by filing taxes strategically.
- The importance of regularly certifying your employment for PSLF.
- What happens to your student loans if you die.
- How to prepare for potential tax consequences of loan forgiveness.
Listen to the Full Episode:
Featured on the Show:
- Follow me on Instagram
- Financially Free Physicians by Sim Terwilliger
- Travis Hornsby
- Student Loan Planner: Website | Instagram
- Book a call with SLP through my link here, and you'll get $100 off, plus extra email support for 3 months after your consultation.
- Text "LOANS" to 33777 for free student loan calculators.
Welcome to The Wealthy Mom MD Podcast, a podcast for women physicians who want to learn how to live a wealthy life. In this podcast you will learn how to make money work for you, how you can have more of it, and learn the tools to empower you to live a life on purpose. Get ready to up-level your money and your life. I’m your host, Dr. Bonnie Koo.
Hey, everyone. Welcome to another episode. So this episode is all about student loans. So if you don't have any, I guess you could skip this. Although we do have a bit of a non-student loan related discussion towards the end that you might find interesting. But if you do have federal student loans, which is what we're mostly talking about. As you know, the student loan world has been a crazy sort of thing since the pandemic. So many things were changing. There are all these what I call pandemic specials and a lot of things even just recently have changed and also with the new administration, we recorded this just a few days actually after the new administration started. And so a lot of things are still in flux, but I do think this is a topic that if you do have student loans, you need to keep abreast of and we give you some ways to do that without it feeling overwhelming.
So again, this is to inform you because I've definitely had clients who did not think they would be eligible for forgiveness and I've seen a lot of money forgiven. I've had quite a few clients get over $300,000 forgiven. So you know, I just want to make sure that you are keeping all the money that you can or not paying loans that you don't need to.
So this is my interview with Sim Terwilliger. I had her on the show before talking about financial advising. She is a CFP. She's a financial advisor. She's also a certified Student Loan Planner and so that's also her expertise and she works for Student Loan Planner. That is a company that I've been collaborating with for several years now. It was created through, Travis Hornsby created it. He's become a good friend and they do such great work. It's where I refer all my clients to if they really want to make sure that they're doing everything they should be or can regarding student loans. And even if you find out that there's nothing you can do, I do think that peace of mind is worth paying for because the last thing you want to be doing is wondering if you could have gotten loan forgiveness. And again, the laws are changing so rapidly. And so I think it's worth paying attention to. And there are forgiveness options for those not pursuing PSLF. I find that a lot of people don't know that exists. And so make sure you listen to this to find out more.
And so if you want to learn more about Student Loan Planner, it's studentloanplanner.com. And if you do want to book a call, when you use my link, wealthymommd.com/SLP, you will get, I think it's $100 off, maybe $200, but you do get a discount if you use my link and you do get some extra support after the call, because even though the call is about an hour, an hour and a half, I can't remember. You are able to follow up with emails and I believe you get an extra three or six months of email support when you use my link. So you definitely want to use that link if you are looking to have a consultation also at the time of this recording.
And I believe when the recording is coming out, we are taking applications for my Happy and Rich Mastermind. This is a brand new program that I'm starting this year. It is a six-month mastermind, and it's basically what it sounds like, happy and rich. How do we get your money working for you, and how do we work on the other parts of your life that are also important? Because at the end of the day, money is a tool. It is not the end all be all and you have to be intentional about your life, right? It's not going to just unfold the way you want to because that's what you want.
And so I think it's something that's always a good thing to do. And with all these changing times, uncertain times, I just can't think of a better time to really focus on this. And so it is application only. We're capping at 25 female physicians. And so when it's full, it's full. We are at the time of this recording, almost a third full already.
To learn more about it, go to wealthymommd.com and you'll see a link, the top banner that will say, learn more about the Happy and Rich Mastermind. And so you can get more information. And if it sounds like something you want to do and that's a good fit, then you can submit an application and we will get back to you usually within 24 hours and go from there. So I would love for you to apply if you think it's something that you want to work on this year.
Again, wealthymommd.com and you'll see a banner to find out more. All right, so here's my interview with Sim, all about student loans and more.
Welcome to the show, Sim, or welcome back, I should say.
Sim: So glad to be back. We have a lot to unpack today.
Bonnie: I know. So we had scheduled this a while ago, but it's timely because of what the administration changed. So we're recording this just a few days after Trump was inaugurated and even before then, there were some assumptions that had to be made about student loans after a bunch of the pandemic specials ended.
So I think this is very timely. I know we don't have all the "facts", but I think this podcast is great for anyone with federal student loans who just wants to kind of get, like, what is going on? What do I need to know? And what actions do I need to take, if any?
So I will kind of let you spearhead this conversation, since I don't really know what's going on. I don't keep up with it, because that's why I have friends like you and Travis.
Sim: Yes. And this is the thing, too, Bonnie. Even amongst us who work in student loans, we even argue about some of this stuff too, like what's gonna happen next and what this means. So I'll kind of just add a disclaimer that my opinions are my own, blah, blah, blah.
Bonnie: Right.
Sim: Yeah. Okay, so what's going on? Well, we had this wonderful new plan come out called SAVE. So what they did was they took an old income-driven repayment plan, repay, and they made some great changes to it, helped a lot of borrowers. It's called SAVE. It was eligible for PSLF, long-term forgiveness. And it became a political topic.
And my opinion has always been that student loans on the political spectrum are actually very small, right? And that our politicians on both sides of the aisle don't really care about it. And that's my opinion. And in an election year, you hear about student loans a lot because it's a carrot that they're dangling in front of people.
Well, so what happened? Well, the SAVE plan was challenged and now it's kind of stuck in limbo in the Eighth Circuit Court of Appeals, if I said that right. So it's frozen. Anybody who was on the SAVE plan who made that switch is in a forbearance. It's a SAVE forbearance. And unlike the forbearance that we had during COVID, this one does not count towards PSLF, and it does not count towards long-term forgiveness.
The silver lining, if you will, is that interest is paused, so there's no interest accrual, but it doesn't count for anything. So for someone who is going for PSLF, you're not totally screwed, right? So these last six or seven months that haven't been counting you will have an option to do something called PSLF buyback. And we don't think PSLF buyback is on the chopping block because I know people are going to ask that next. Can I do PSLF buyback? Can't promise it, but it's on the table for now.
The way PSLF buyback works is, let's say you get to 114 months out of the 120. You need 120 for PSLF.
And you're 6 months short because, hey, you got screwed with the safe forbearance. Well, now you can buy those 6 months back. So whatever your payment would have been over the 6 months, you'll just write a lump sum check, essentially, and you're buying those months.
If you had a $0 payment, because maybe you haven't had a payment in a long time, you came out of residency and you were in attending, but you didn't have to recertify your income, you had a $0 payment, you don't have to write a check. They're just going to give it to you. But you have to go through what's called PSLF reconsideration.
So essentially, you're appealing and saying, hey, I didn't have a payment, and I would have had these months count had I not been in the forbearance and then they should give it to you. You cannot do PSLF buyback unless it brings you to the 120.
So if you're like at 90 months and you're really itching, you want to see those 6 months on your file, I'm with you, I would probably want to get that right away. They won't give it to you. It has to bring you to the 120. So that's the deal with that. So a lot of people are gonna be kind of waiting so that they can do that.
Bonnie: What else do we need to know?
Bonnie: Okay, so that's the PSLF crowd. Non-PSLF crowd, they have the six months forbearance. I don't know that there's any kind of buyback option for them. Don't quote me on that. I just know for PSLF buyback.
So what's the deal with everybody who's stuck in this SAVE limbo? There are some options. We have different income-driven repayment plans. So if you wanna make sure all of your months are counting for something, you can switch out. Some people are not going to switch out, and there's maybe some rationale to not switching out either.
Some folks who have maybe like cashflow problems and they're not going for PSLF, maybe just ride out that 0% interest as long as you can. Or if you know, hey, I'm going for PSLF next year. This is actually a case that I had. Someone who's going to hit the 120 next year, she's kind of waiting to see what happens and then do the buyback and she's at a $0 payment. So for her, she may end up doing like a six to 12 month buyback of $0 payments.
That could be very strategic for her versus switching out. But for someone who has more time until they hit PSLF, might start being a good time to looking at different income-driven repayment plans, specifically IBR, ICR. I think repay might come back if SAVE is gone, and pay as you earn. Pay as you earn, by the way, went away when SAVE came about, and then they brought it back last month. So a lot of people are applying for it right now. Very slow processing with the paperwork. So someone who may be.
Bonnie: Isn't it always?
Sim: Yes. I mean, that's right. That's just the case with anything like this, but especially so with pay. Because a lot of people left pay to get on SAVE, and then they were screwed because pay was gone. And so they couldn't do anything.
They were like, okay, well, now what are my options? But now pay is back, so people are making the switch. So I would caution, you know, if you put an application like in December, give it at least 2 or 3 months, 2 or 3 billing cycles.
Bonnie: I kind of want to slow down and unpack because we said a lot of acronyms and
Sim: Yes.
Bonnie: So was everyone on a SAVE forbearance?
Sim: If you were able to get on the SAVE plan, then yeah, you're on the forbearance because they basically blocked the plan.
Bonnie: So I guess, you know, I'm just thinking of someone listening to this who has loans and is trying to learn what to do. So well, first, you probably have some more things to say, but maybe towards the end we can talk about, like, kind of give a rough algorithm, just so people can kind of at least figure out what they need to file, if anything. So I don't even know what questions to ask.
Sim: So maybe let's talk about a game plan then. What should someone do who's in this situation? So I'm kind of breaking this up into like the PSLF gang and the non-PSLF gang. PSLF gang, always get your employment certification form done. I tell people, let's do it every 12 months. Don't wait longer than that. Some people are, you know, we call them like spelling bee kids and I'm one of them, do it every six months if that makes you feel better. But we wanna make sure that you're getting the credit that you're owed on file. So that's part one.
Part two is figure out what income-driven plan is the best for you and if you should switch or not, right? If you're like really close to PSLF, like maybe like a year out, it could be strategic to wait if you have a low payment. Otherwise, if you're like, you know what? I don't like my job. I just wanna be done. I wanna go part-time, you know, then let's get every month on file and maybe that's the time to switch to a different plan.
One thing to note is that anytime you change plans, like if you're leaving SAVE and you're going to like a different income driven repayment plan, they will have you recalculate your payment. So if you were lucky enough to have a $0 payment, Now you're in attending, you have a higher salary, your payment will go up. And for some people that's worth it just to get all the months counting.
The next thing to figure out once you've figured out what payment plan you should be on is how do you file your taxes? Because our goal is always, let's get your payment as low as possible. They're calculating your payment using your family size that matches your tax return. And they're using your AGI, your adjusted gross income. That's line 11 on the 1040. So how do we legitimately lower your AGI?
Well, if you file your taxes separately and you totally ignore your spouse's income, that's a great way to lower your AGI. There's pros and cons to that approach. If you live in a common law state, sometimes filing separately can leave you with a much bigger tax bill than if you had filed jointly, and that stinks.
However, you have three years to amend your return from separate to joint. There's actually this really corny expression in tax world. You can make up, but you can't break up. So you can go from separate to joint, but you can't be like, you know what? I would have been better off just filing separately. You can't do that. So when in doubt, I would say for the flexibility, consider filing separately and then amending to joint later.
An exception to that approach is if you and your spouse both have similar levels of student loans, sometimes it's advantageous to actually file jointly. But the way they calculate your payment when like both people have student loans is they actually calculate like a household payment and then they prorate it for each person based on like their percentage of student loans.
So if you have two people, they have very similar balances, maybe like a dual physician couple, they're going to basically each have 50% of that payment. And sometimes that can be really advantageous versus filing separately. So it's a math question.
Bonnie: So people listening will be like, well, how do I know which one is best? Is this something that Student Loan Planner, the company you work for, is that something you help figure out? Who should they talk to figure out what would be the best for them?
Sim: Yeah, we offer consultations for an hour. We will look at your student loan data file. And if you have a partner spouse who also has federal student loans, we'll look at that as well. And we'll just kind of run everything through our calculator and we'll talk you through, you know, your tax situation.
And actually, if anyone wants to look at the calculator for free first before working with us, they can text loans, L-O-A-N-S to 33777.
I'll mention that at the end of our chat today as well. But then you can get a free calculator and kind of play with it if you want to. But we do that analysis all the time. We actually do talk people through their private loans as well. There's just less options with that.
Bonnie: Yeah, that's cool that you guys got that text thing.
Sim: Yeah, I just learned about it today.
Bonnie: Yeah. Okay, so there's still a lot of people who don't realize that there are forgiveness plans that are not PSLF. So basically these are people who are working for a for-profit versus a nonprofit, right? So can you just give us an overview of what that is, what's changing, if anything, and things to keep in mind?
Sim: Yeah, so people in that group have one of two options, which is either your income is so high you're going to end up paying off these loans anyway, or the math supports you're going to be able to get forgiveness. And so we're talking about forgiveness outside of PSLF.
So quick level overview, PSLF, Public Service Loan Forgiveness. You work in public service, essentially 501c3 nonprofit, government, military. You do that for 10 years, 120 payments. And then at the end, whatever balance is left is forgiven federally tax free.
Then you can get forgiveness outside of that. You're on one of those income-driven plans we talked about, and depending on which plan you're on, what you're eligible for, whatever balance is left after 20 or 25 years is also forgiven. However, there will be what we call the tax bomb. We call that lovingly because we hate the tax bill.
Now why is there a tax bomb? So whenever you get any kind of debt forgiven, whether it's student loans, credit cards, et cetera, you're going to get issued a form called a 1099-C, which is like a cancellation of debt notice. And so you're filing your taxes, you're getting all your forms together, your W-2s, your 1099s, you have this 1099-C. Whatever balance is on that 1099-C is going to be reported as income.
So if you got like $200,000 of debt forgiven, they tax you on it as if you just earned $200,000 that year, even though you didn't. It's like phantom money.
Now, I'm putting a big asterisk next to everything I said, because you have to do that in the student loan world. During COVID, they got rid of the tax bomb, and they got rid of it through the end of this year, through the end of 2025. So anyone who's getting their loans forgiven outside of PSLF on these like long-term plans is going to get that forgiveness federally tax-free. And most states don't tax it as well. I think there's like four or five that tax at a state level, but most people won't pay taxes on it. So this is a question we get a lot.
Well, I have to pay taxes on the end. And what happens if I can't? A lot of people who are going for long-term forgiveness don't have that much time towards the credit, right? Most of our borrowers, they're like maybe five or six years into it? Occasionally we'll get like people who are much closer, about 15 years. But if you're farther out, you have more time to prepare for this tax bomb. And that's actually something we can mathematically calculate.
We have to make some assumptions, right, about like, what will your tax bracket be? That's an assumption. Any president can come in and change it. Any administration can change that. We make some assumptions about rate of return on your investments, but at the end of the day, we get to a number and we're like, okay, this is your tax bill. And then we work backwards to say, okay, we have this many years left. This is what you're going to get on your investments. This is what you should save every month. This is what you should set aside every month, maybe in like a taxable brokerage account or something. And theoretically, right, if our estimates aren't too off, you'll have what you need by the 20 or 25 years.
If there is enough political will, and by that I mean people pick up the phone, call their congressperson, write letters. Because like I said, small fry issue for them. This is not something they care about. And the evidence, you know, I would say for that is we just had a new administration come in on day 1. Trump did a bunch of executive orders. Not one of them was student loan related.
So all of this talk about student loans in the election, not a single executive order about student loans. So to me, that's evidence that this is not something they care about. They'll probably get rid of SAVE and not look at student loans again. We have to advocate. So you can call our congressperson and say look you guys got rid of this tax thing through the end of 2025.
I would like for you to extend it, delay it whatever. But at the end of the day, it's something we prepare for. If they do get end up getting rid of it or modifying it somehow then look you just have this bucket of money you've been saving that you can do something else with. So it's a win-win.
Bonnie: Yeah. So obviously, I'm just thinking these are complex calculations because, as you said, it's like you want to make sure this forgiveness is advantageous. I'm assuming, and correct me if I'm wrong, because I don't do math very fast in my head. But is it possible for someone to actually owe more than if they paid it off quicker?
Sim: Potentially. So that's why it's always a math question, right? Is it worth it to go for forgiveness? Or are you going to end up paying so much more versus if you had just tried to pay it off over like 10 years. But that's always the question too, because if you're trying to pay it off over 10 years, you're probably going to have a very high monthly payment.
So like I said, it's always a math question, which one is saving you the most money overall? But part two would be what gives you the most flexibility. So some people maybe don't want to save the most money overall, they want to have the lowest monthly payment and then use the rest of their cash flow to like, invest or something.
Bonnie: My opinion is student loans are, they were already complex, and they've been in complex, it's not even more complex, just the rules have kept changing over the last you know since 2020 right.
Sim: Yeah.
Bonnie: And so honestly that's why I lean on you and Travis's group because you know that's your job to kind of keep up with what's going on and you know you know you've worked with some of my clients and definitely I've had clients who did not think they were eligible and then found out that they were. And this also includes non PSLF. I had one client who, an older client who just was like, I'm not eligible, but then got like $30,000 forgiven, right? So what would you say someone listening who has loans but thinks that they're not eligible? Do you think, well, I think the answer is yes.
Do you think it's worth it for them to kind of get a second look?
Sim: I think it's always worth it because the rules change constantly. And some of this just has to do with timing. I know, actually, I think I know you're talking about Bonnie. I think this is someone I worked with. And she was eligible for her loans being forgiven because of the timing of when we met.
If we had met like now, probably not. If we had met like a year earlier, probably not. It's just the timing of when we have certain programs available.
Bonnie: That's what's a moving target these days, right?
Sim: And it's so unfortunate because, you know, while these political battles are going on, it's real people who are getting affected. And people need to make decisions about their cash flow or even where they want to work. And so I have so much sympathy for people in that situation.
Bonnie: What's the Instagram handle that people should follow? Because I know Travis is really good about doing lives and telling people.
Sim: Yeah, it's just @StudentLoanPlanner.
And we also have our website, https://studentloanplanner.com.
Bonnie: Yeah, yeah, so it's @studentloanplanner, you're right, for the Instagram, yeah. So that's kind of how I get my updates is looking.
Sim: That's how I used to get my updates before I joined the team. I was with another financial planning firm, and I wanted to be the student loan gal. So I was like, who's this Travis guy? And I just started following his newsletters. I have a hope I can tell a quick, funny story, Bonnie.
But we were at FinCon just a couple of months ago in October, and that's when all of the court stuff was going on with SAVE and everything. We were at lunch and Travis has his headphones in, like I do now, and the rest of us are just talking. And every couple of minutes, he's like screaming something that they said. He's like, oh, they just said this. They just said this.
So like literally live while this stuff is happening, we're trying to keep on top of it.
Bonnie: I just love how much Travis cares and really takes the time. And he really does what he says. You know what I mean?
Sim: Yeah, we're doing our best, especially like you said, it's a moving target. So all we can do is just follow it and give our best advice as of today. And that's true with any kind of planning. All we can do is really plan with what we know.
Bonnie: Life situations change, marriages come and go.
Sim: I think it's always a good idea to revisit your plan. Like every few years, you know, some triggers might be, and I'm a financial planner, so I'm going a little off topic, but like if you move states, right, because you want your plan to conform with state law, so if you move states, relationship changes, either with you and your partner or like, this is an awkward one, but I went through this, guardianship for your children. If you're like, I want so-and-so to take my kids, and you're like, you know what, now I hate you, and you're gonna go nowhere, you're my kid, that is a great time to redo your statement. Ask me how I did.
Bonnie: That's actually something I recommend that you, that I recommend my clients to review those important people on an annual basis. Cause you forget who, you know, cause you know, if you're married, usually your spouse is the executor, but then, you know, usually you have backup. So it's like, are those people still alive, number one? Are you still friends with them?
Do you still trust them to do it? And then obviously the guardian is the same exact sort of thing. And it's easy to forget, you know, because you're not really actively thinking about your estate plan. So I kind of put it on the annual sort of checklist of things to kind of just briefly review.
Sim: Yeah. And I would also add to that, for your estate planning, if you have like a 401k or something, your beneficiary designations, those are actually going to override whatever's in your will. So even if you have a will and you're like, "I want everything to go to my honey," but you have your mom or somebody on your 401k, that's who's getting your 401k.
Bonnie: Yeah. I think that's really important, because when people get divorced, I think that's something you can easily forget to change, not give it to your. I actually heard of a case, and I don't know, I probably read it in the news. I don't remember where, where that actually happened. I think it was the man who died, but forgot to change the beneficiary, so it went to his ex-wife.
But that sounds like the ex-wife actually gave most of the money to his new wife or new family, or something like that. She actually was very gracious about it.
Sim: Surprisingly and refreshingly amicable.
Bonnie: Pretty amicable. They do exist. I don't know what percentage exists, but they do exist. But you don't really hear about them, because people aren't saying, "Everything's going so great, so easy," because people don't usually brag about that stuff.
Sim: Yeah, they're gonna take to social media when it's negative. "I hate my ex" or whatever.
Bonnie: Okay, so we digressed a bit about estate planning, but obviously extremely important. Well, since we're talking about that, can you remind people what happens to student loans when you die?
Sim: Yeah, great, great segue. So if you have federal student loans and they're in your name, no one is responsible for them. They die with you. Now what happens to the taxability of it? Through the end of 2025, there's no tax consequence.
After 2025, it's more like a we don't know unless they change things, but it could be taxable to your estate. But that does not mean that anyone outside of that is liable. There could be taxes coming from the estate. Private student loans are a different story. I would imagine, and I'm gonna put an asterisk next to that, depends if you're in a common law or community property state, most likely that there's going to be taxes owed by the estate as well.
I'm not an attorney, but I have heard that it depends on when you borrowed the loan. So if you're in a community property state, of which there are nine, and you borrowed private loans after you got married, the question is, are those loans considered to be property of the community or not? And I actually don't have a clear answer. I've tried to find out from an attorney if that's the case or not. I don't know what's gonna happen to those private loans in those nine states, but outside of that, my best guess is that no one is liable.
Because that's true for most types of debt that are in your name. Someone dies with a lot of medical debt, and the kids are like, do we have to pay it? No. So that's going to all come from the estate.
Bonnie: Because I did have a private loan that I did end up paying off early, but I remember reading specifically that it's not forgiven upon death.
Sim: The private loans probably are not. So they would be, the private loans would be owed from the estate, but the federal loans would be forgiven. The question is, is that forgiveness taxable or not?
Bonnie: Okay, so I don't know if you know the answer to this, but what happens if the debt isn't forgiven and there is no estate to pay for it, then who has to pay?
Sim: The custodian, the lender, is probably just gonna have to eat it and they'll write it off as a bad debt, but they can't go after someone else for it because they're not legally liable for it.
Bonnie: Well, that's the question, right? So...
Sim: They will try. They're going to try these shady tactics. They'll probably go after your spouse and say you have to pay it, but that's not true. Again, it's that weird specific situation of like a private loan borrowed after you got married in community property estate. I can't think of a situation where your spouse is gonna have to pay that.
Now, maybe the caveat would be if there's like a cosigner, the cosigner's gonna owe it. And actually, this is a really unfortunate situation with some lenders. Some private lenders, at the death of the cosigner, will have you owe the whole private loan in full up front. They just change the terms on you if there's a death of a cosigner. I don't know why they do it that way.
But that's why it's...
Bonnie: But assumes that they can do it, that they can pay it.
Sim: I mean, who has that kind of money sitting around? Most people can't do it. So if you have a cosigner, it's really important to read the terms of what you've signed.
Bonnie: Yeah. Basically read the fine print that most people don't read. You know what's nice about... I think ChatGPT is actually really good for this stuff. You feed it the contract and you ask it to kind of pull out, like, what are the things that I should keep in mind?
You know, that's something I need to watch for. Like, I forget the wording, but I find it really helpful to kind of like unpack things. So I don't have to read all this legalese. That doesn't make sense to me anyway.
Sim: Yeah, actually, I can nerd out about this. My husband works in AI. And so the new hot thing he really likes is Gemini, but they have a new Gemini. It's 1260. So it's like the new one that just came out.
And I think that one, in my opinion, is much better than ChatGPT. It's a lot more detailed. Whatever you decide to use, whatever AI you like, just make sure in your prompt, you say, using Google and cite your sources. Because sometimes they'll just make stuff up.
Bonnie: And sometimes the math calculations are wrong.
Sim: Yeah, and you can tell it. You can talk to it like a person, be like, that doesn't make sense. And they'll say, oh, I'm sorry, let me try again.
Bonnie: Again, this is off topic, but I'm sure people are curious. So I have the paid version of ChatGPT. I have Perplexity, I have the free version. What do you think is better about Gemini? Is that something you pay for?
Sim: Yeah, we have a paid version. And so I'll give you an example of what I used it for. I run a podcast called The Financially Free Physician. And sometimes I need help coming up with my outline for my podcast and so I'll tell them.
Yeah, so there you go. So try it out and see what you get, but I do it in ChatGPT, we have a paid version for that, and I'll do the same topic, same exact prompt in Gemini, the 1206 or 1260, and the Gemini one is so much more detailed. And it's part of Google, so it already has the sources. You can say search Google, and it's part of Google.
So the outline I get is so detailed and beautiful, and it lays out, talk about this for five minutes, talk about this for five minutes, or a ChatGPT kind of gives me a bunch of stuff. And it's like, here you go.
Bonnie: Okay, when I do it, it gives me timing.
Sim: Try out both and see what you get.
Bonnie: Curious, can you train Gemini like you can train chat? Because like, you know what a GPT isn't?
Sim: Yeah, you're like, it's doing like machine learning. I would assume so. I actually don't know the question to that.
Bonnie: Yeah, because I've trained it to know sort of like my brand, my voice. It's not perfect, but it's much better than if I just use plain ChatGPT.
Sim: I think that the new Gemini version doesn't remember what you said previously. I know ChatGPT will save what you've searched, if you have the paid version at least. I don't think Gemini does that, or the new Gemini.
Bonnie: Okay, well I'm gonna have to do some research and look into it. Not that I'm a ChatGPT genius, but I know more than the average person.
Sim: Just try it out and see what works for you.
Bonnie: So, you know, right now we're recording, I'm using Fathom. I'm sure you noticed. Do you use Fathom at all?
Sim: Okay, you're gonna hate me. So, our financial planning firm, I'm our chief compliance officer. I have interviewed a bunch of note-taking tools. We use Zox because they're more secure than Fathom. Now you're not using Fathom, I assume, for like client meetings or anything.
So for something like this, it's fine. But if you have like sensitive information, I wouldn't use Fathom because they actually store the data.
Bonnie: But what do you mean by store the data? Because obviously it lives on their, like I access the notes on their server. So like.
Sim: Zox will clear it out periodically. And then the other question I asked all of these providers is do you use this data to train your models? And so Zox does not, Fathom does, at least at the time that I interviewed them, this was like early 2020.
Bonnie: I think ChatGPT does that too. A lot of them do, right?
Sim: A lot of them do. So if you're going to use something that's like for sensitive purposes, you want to make sure it doesn't do that.
Bonnie: So I'm curious. I don't know if you know this, but does Fathom, can you delete things in Fathom? Or does it always keep it, even if you clear it out?
Sim: That I don't know. All I know is that a bunch of people on my team were very upset with me when I told them they can't use Fathom because they really liked it. But that's a good tip.
Bonnie: For like work?
Sim: Yeah.
Bonnie: Because, you know, for example, when I do my program, my group program calls, those are recorded. And obviously, it's put in a password-protected sort of site.
Sim: I think at the end of the day, we're all just kind of doing the best that we can because like we're in a, we're in an information age, which is wonderful. And it's always the question of like, well, what are you doing with my data and there can always be a data breach. So, you know, just do your best.
Bonnie: Yeah, I don't know if it was ChatGPT. But I remember reading that sounded scary that it was like, I think they were like redoing stuff and deleting parts of the software or whatever you want to call it. And then like it was doing things to prevent that to happen. It was something like that. And I was like, that can't be good.
Sim: The other issue with a lot of these AI tools is that they're going to reflect the biases of the people who build them. And unfortunately, this world, it's very white male dominated. And so whatever the biases that group has can be reflected in the outputs you get.
Bonnie: This is what I talk about a lot with finances, right? A lot of the rules or even the financial advisors, the vast majority of them are not women, right? And so things are different for women. And then especially if you're a mom and a breadwinner and just like different considerations. We live longer, right?
So yeah. That's not changing anytime soon, unfortunately. But.
Sim: Yeah. I did see a statistic as of 2019 that if you look at med school applications, who was getting into med school, it was now primarily women. Like, the percentages had changed. So the majority was women. So I'm hopeful for our future, because the statistics are starting to change a little bit.
But like you said, even in financial planning, those statistics haven't changed since 2020. These number of CFPs who are women is at 23%. That has not budged.
Bonnie: Yeah. Speaking of med schools, yeah, so my class was 50-50. Obviously, the physicians in the workforce are, it's still predominantly men. And the truth is women do tend to go part-time and quit medicine at higher rates than men. Actually, this is totally off topic, but this is something I've been thinking about and reading about how, again, what you just said about how AI predominantly created by men.
I mean, I don't know if there's any, are there any women who are involved in AI? Like, I haven't heard of any.
Sim: I'm actually meeting one next week from my alma mater, so I'm so excited to pick her brain.
Bonnie: Okay, well, definitely, you know, if you remember, shoot me an email and just tell me a little bit about it. So if you think about the workplace and just the things that we think are normal, all the working conditions were designed for a man versus a woman who tends to has kids, right?
And so I read, you know, there's a lot of complaints about how these accommodations need to be made for women. But the truth is, it's not that these are like accommodations, just that women are different than men. I read even something like the ideal temperature for women is higher than like that's why women are cold.
Sim: Yeah.
Bonnie: Because they actually do run colder than men. But you know, the workplace temperature is set to whatever the standard and it's all around men and like maternity leave and like, you know, pumping and these conditions are not good for women. And so people will say, oh, women can't cut or whatever. It's just that you can't do everything, you know, just it's like, I don't want to say it's physically impossible, but it's very different for a working mom.
Sim: It's a design flaw.
Bonnie: It's a design flaw, yeah. But I think there's a lot of people saying, well, they're not saying that, but they're saying, women aren't cut out for the workplaces. But the real problem is, and this was a very recent thing I realized is the workplace is designed for men, not for women.
Sim: Yeah. So. I have definitely experienced that. When I went on my maternity leave, I have a twin 19-month-old boys, and it was a very difficult transition. And I felt like I got left out of stuff.
There's a conference I wanted to go to. I had to pump for two. There was, you know, what am I gonna do? Disappear eight times a day? Like, could I sit in a different room and watch, you know, the speakers?
But they don't have stuff set up like that. And, you know, an example comes to mind, Bonnie. I heard about, this is starting to change this year, but like crash test dummies, they always use like the standard male, like five foot whatever, when they test like if their vehicles are safe enough for a crash, but women tend to be shorter. They're not using like five foot three, five foot four dummies. Now, more companies are starting to do that, but this is why.
Bonnie: It's just another example of. And even the, I'm sure you know, BMI's was based on white males.
Sim: Yeah, I didn't know that, that makes sense.
Bonnie: Okay, is there anything we have not said about student loans that you think people need to hear?
Sim: Get a plan, I know that that plan might change in a few months and that's okay.
Bonnie: So definitely follow Student Loan Planner, Instagram, and you guys have a blog, which you guys are really good about updating. And I always see the timestamp of when it was last updated. So probably the easiest thing is to follow Travis or Student Loan Planner on Instagram because you know people aren't necessarily remember to like look at a blog post right.
Sim: Yeah, we sent out a weekly newsletter. I'll just put another plug if you want those free calculators text loans to 33777 they are free and you can tinker with them and if you want some help you can book a call with us.
Bonnie: I will give out the link I have to book a call. I think it's just wealthymommd.com/SLP. It might even be /Travis. I think that was the original one. I'm like, OK, Travis is the only guy at SLP, so I should probably just make it SLP.
Sim: Yeah, we got, we have women on the team now.
Bonnie: Yeah, exactly. Okay, well, thank you so much for being here and giving out this very timely information. But I think the bottom line is if you have federal student loans, you're going to want to revisit it periodically and maybe even more frequently with the administration change.
Sim: Yeah, absolutely.
Bonnie: Okay, well thanks for being here.
Sim: Absolutely. Stay safe, everyone.
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